NITESH RAI
Lucknow
Summary
Seasoned Digital Marketing Professional with 6+ years of experience in Performance Marketing, Programmatic Advertising, and AdTech Solutions. Proven ability to lead cross-functional teams and drive the successful implementation of full-funnel digital strategies and end-to-end marketing architecture. Proficient in marketing automation tools, pixel and tag implementation, conversion tracking, and audience segmentation. Experienced in managing the entire campaign lifecycle—from media planning and budgeting to execution, optimization, and performance reporting. Adept at leveraging data-driven insights to maximize ROI and deliver measurable business impact.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sr. Manager Digital Marketing
BFC Capital Pvt Ltd
Lucknow
07.2020 - Current
- Led the development of integrated digital marketing plans tailored to business objectives, targeting the right audience across relevant platforms such as Search, Social Media, Display, Video, and Programmatic channels
- Conducted market research and competitor analysis to craft result-driven go-to-market strategies
- Implemented AdTech and MarTech stacks, including WhatsApp Manager, CRM tools, and email automation platforms, to streamline campaign execution and enhance audience engagement
- Kept abreast of emerging digital marketing trends and technologies to upskill the team and strengthen overall organizational capabilities
- Designed real-time performance dashboards in Google Data Studio to monitor KPIs and optimize live campaigns
- Contributed to new business pitches, creative ideation, media planning, and strategic review meetings
- Collaborated with cross-functional teams to align marketing initiatives with business objectives and drive measurable outcomes
- Planned and executed end-to-end digital strategies, including PR and influencer marketing, to boost brand awareness, engagement, and visibility
Digital Marketing Executive
Labouradda
Ahmedabad
01.2020 - 07.2020
- Developed and executed data-driven social media strategies that led to a 50% increase in brand awareness and engagement
- Created and managed content calendars across platforms such as Facebook, Instagram, Twitter, and LinkedIn, ensuring timely and relevant content delivery
- Monitored and analyzed key social media metrics to assess performance, generate insights, and refine strategies for better ROI
- Managed and mentored a team of social media coordinators, overseeing daily tasks and ensuring alignment with broader marketing goals
- Collaborated with cross-functional teams to integrate social media efforts into overall marketing, branding, and communication initiatives
- Tracked and reported on competitor activity across social media and websites to inform strategic decisions and stay ahead of trends
- Supported planning and execution of comprehensive digital marketing initiatives, including campaign ideation, audience targeting, and performance tracking
Digital Marketing Intern
Kashi Infrazone Pvt. Ltd
07.2019 - 11.2019
- Assisted in developing and executing social media strategies to enhance brand visibility and audience engagement
- Created engaging content and managed content calendars across platforms including Facebook, Instagram, and Twitter
- Responded to customer inquiries and actively engaged with the online community to build relationships and enhance brand trust
- Monitored, analyzed, and reported on key social media metrics to evaluate performance and support continuous improvement
Education
MBA - Marketing
01.2019
B.Sc. - Computer Science
01.2017
Intermediate -
Kendriya Vidyalaya
01.2013
High School -
Kendriya Vidyalaya
01.2011
Skills
- Google Ads
- Meta Ads (Facebook & Instagram)
- Google Tag Manager
- Google Analytics (GA4)
- Google Data Studio (Looker Studio)
- Amazon Ads
- LinkedIn Ads
- AdTech implementation
- Data analysis
Languages
English, Hindi
Hobbies and Interests
Exploring trends and innovations in Digital Marketing
Accomplishments
- Achieved 1,00,000+ app downloads in a single month for a Fintech app, with an average Cost Per Install (CPI) of ₹8, surpassing the target by 25%
- Generated 1,00,000+ qualified leads for BFC Publications at a Cost Per Lead (CPL) of ₹20, driving a 35% increase in lead acquisition compared to previous campaigns
- Managed an advertising budget of ₹50+ Lakhs across Meta and Google Ads platforms, optimizing spend allocation to deliver a 2X increase in lead volume while maintaining a 30% decrease in CPL
- Improved Return on Ad Spend (ROAS) by 30% and reduced CPL by 30% through structured creative testing, targeted audience segmentation, and ongoing campaign optimizations
- Drove 20,000+ event registrations and footfalls across multiple cities through a multi-channel promotional campaign, boosting event participation by 40% over previous campaigns
- Launched and managed two YouTube channels, gaining 5,000+ subscribers and successfully monetizing both channels within 3 months, achieving a 50% increase in viewer engagement
Other Information
- Nationality: Indian
- Languages Known: English, Hindi
- Hobbies: Exploring trends and innovations in Digital Marketing
Certification
Google Ads
Amazon Ads
Meta Ads
Timeline
Sr. Manager Digital Marketing
BFC Capital Pvt Ltd
07.2020 - Current
Digital Marketing Executive
Labouradda
01.2020 - 07.2020
Digital Marketing Intern
Kashi Infrazone Pvt. Ltd
07.2019 - 11.2019
MBA - Marketing
B.Sc. - Computer Science
Intermediate -
Kendriya Vidyalaya
High School -
Kendriya Vidyalaya
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