Nitha Devadas
Marketing/ Business Development/ International Health Care Recruitment
Kochi
Summary
17 years experienced, Former marketing officer for renowned colleges in Singapore. Dynamic Director oversees every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge of marketing strategies/ business development and international health care recruitment. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines.
Overview
17
17
years of professional experience
8
8
Certifications
4
4
Languages
Work History
Director
Neltume Consulting Pvt Ltd
09.2022 - Current
- Managed the setting up of the company including the necessary registration and license processes required for the student recruitment from India
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Worked closely to set up and managed the operational strategy.
- Created sales and marketing strategies to foster achievement of revenue goals.
- Optimized operational processes using analytics tools to address client-specific metrics.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Interacted well with customers to build connections and nurture relationships.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Trained and guided team members to maintain high productivity and performance metrics.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Reduced operational risks while organizing data to forecast performance trends.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Operations Manager
Envertiz Consultancy
08.2017 - 05.2022
- Set, enforced, and optimized internal policies to maintain responsiveness to demands.
- Devised processes to boost long-term business success and increase profit levels.
- Identified and resolved unauthorized, unsafe, or ineffective practices.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Developed and maintained relationships with associated recruitment partners in the UK to meet the needed supply of nurses for various NHS Trusts across the UK
- Developed and implemented strategies to maximize customer satisfaction.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Increased profit by streamlining operations.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Directed initiatives to improve work environment, company culture or overall business strategy.
- Analyzed and reported on key performance metrics to the Director
- Developed systems and procedures to improve operational quality and team efficiency.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
- Partnered with vendors and suppliers to effectively manage and budget.
- Reduced process bottlenecks by training and coaching employees on practices, procedures, and performance strategies.
- Reported issues to higher management with great detail.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Trained and guided team members to maintain high productivity and performance metrics.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Reduced operational risks while organizing data to forecast performance trends.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Interacted well with customers to build connections and nurture relationships.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
Marketing Officer
STEi Institute, Singapore
09.2015 - 08.2017
- Conducted market research to identify trends, demands, and opportunities in the overseas education sector.
- Analyzed competitor activities and market dynamics to develop effective marketing strategies.
- Cultivated and maintain strong relationships with existing overseas education consultants.
- Identified and establish partnerships with new consultants to expand the institute's network.
- Attended industry events, fairs, and conferences to network with potential consultants and partners.
- Collaborated with educational agents and consultants to enhance the institute's visibility in the market.
- Identified training needs for overseas education consultants and their teams.
- Provided training sessions to agents on the institute's courses, admission processes, and other relevant information to enhance their conversion rates.
- Implemented strategies to generate direct student inquiries through online and offline channels.
- Worked on branding and promotional activities to attract students interested in pursuing education abroad.
- Developed marketing materials, presentations, and other collateral to support agents in their promotional activities.
- Ensured that agents have the necessary resources to effectively represent the institute to potential students.
- Collaborated with the sales team to set enrollment targets and develop strategies to achieve them.
- Monitored progress regularly and take corrective actions as needed to meet or exceed targets.
- Maintained accurate and up-to-date records of agent interactions, student inquiries, and enrollment details.
- Worked closely with admissions, academic, and administrative teams to ensure smooth processes for student enrollment.
- Collaborated with other departments to address any issues that may arise during the admission process.
- Maintained documentation related to agreements, partnerships, and marketing initiatives.
- Managed marketing budgets effectively, allocating resources for maximum impact and return on investment.
Marketing Officer
Coleman College, Singapore
05.2013 - 09.2015
- Conducted market research to identify trends, demands, and opportunities in the overseas education sector.
- Analyzed competitor activities and market dynamics to develop effective marketing strategies.
- Cultivated and maintain strong relationships with existing overseas education consultants.
- Identified and establish partnerships with new consultants to expand the institute's network.
- Attended industry events, fairs, and conferences to network with potential consultants and partners.
- Collaborated with educational agents and consultants to enhance the institute's visibility in the market.
- Identified training needs for overseas education consultants and their teams.
- Provided training sessions to agents on the institute's courses, admission processes, and other relevant information to enhance their conversion rates.
- Implemented strategies to generate direct student inquiries through online and offline channels.
- Worked on branding and promotional activities to attract students interested in pursuing education abroad.
- Developed marketing materials, presentations, and other collateral to support agents in their promotional activities.
- Ensured that agents have the necessary resources to effectively represent the institute to potential students.
- Collaborated with the sales team to set enrollment targets and develop strategies to achieve them.
- Monitored progress regularly and take corrective actions as needed to meet or exceed targets.
- Maintained accurate and up-to-date records of agent interactions, student inquiries, and enrollment details.
- Worked closely with admissions, academic, and administrative teams to ensure smooth processes for student enrollment.
- Collaborated with other departments to address any issues that may arise during the admission process.
- Maintained documentation related to agreements, partnerships, and marketing initiatives.
- Managed marketing budgets effectively, allocating resources for maximum impact and return on investment.
Marketing Representative
AEC College Singapore
10.2010 - 04.2013
- Conducted market research to identify trends, demands, and opportunities in the overseas education sector.
- Analyzed competitor activities and market dynamics to develop effective marketing strategies.
- Cultivated and maintain strong relationships with existing overseas education consultants.
- Identified and establish partnerships with new consultants to expand the institute's network.
- Attended industry events, fairs, and conferences to network with potential consultants and partners.
- Collaborated with educational agents and consultants to enhance the institute's visibility in the market.
- Identified training needs for overseas education consultants and their teams.
- Provided training sessions to agents on the institute's courses, admission processes, and other relevant information to enhance their conversion rates.
- Implemented strategies to generate direct student inquiries through online and offline channels.
- Worked on branding and promotional activities to attract students interested in pursuing education abroad.
- Developed marketing materials, presentations, and other collateral to support agents in their promotional activities.
- Ensured that agents have the necessary resources to effectively represent the institute to potential students.
- Collaborated with the sales team to set enrollment targets and develop strategies to achieve them.
- Monitored progress regularly and take corrective actions as needed to meet or exceed targets.
- Maintained accurate and up-to-date records of agent interactions, student inquiries, and enrollment details.
- Worked closely with admissions, academic, and administrative teams to ensure smooth processes for student enrollment.
- Collaborated with other departments to address any issues that may arise during the admission process.
- Maintained documentation related to agreements, partnerships, and marketing initiatives.
- Managed marketing budgets effectively, allocating resources for maximum impact and return on investment.
Senior Executive- Business Development
INSCOL
05.2009 - 09.2010
- Recruited students by developing alumni networks, visiting high schools and college admission events, arranging and leading campus tours, and initiating campaigns to induce students to academy
- Reviewed prospective student applications.
- Followed up with students to verify any application issues, including discrepancies or missing information.
- Worked collaboratively with other admissions counsellors to review applicants, make final admissions decisions, and send out admissions offers.
- Conducted research, designs questionnaires for current students, analyses questionnaire results, and leads focus groups to adjust recruiting strategies and materials.
- Maintained recruiting operations by following policies and procedures and reporting needed changes.
- Improved quality results by studying, evaluating, and re-designing processes and implementing changes.
- Enabled revenue generation by pursuing partnerships, sourcing funding, and capitalizing on market opportunities.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Developed effective business strategies to capitalize on emerging market trends.
- Established and directed successful programs focused on Nursing studies Abroad
Education Counselor
Storm Overseas Education
01.2008 - 01.2009
- Provided personalized counseling to students regarding study options, courses, and universities abroad.
- Met with students in-person and spoke over telephone to help students understand the admission process
- Assessed students' academic backgrounds, interests, and career goals to recommend suitable educational programs.
- Guided students through the application process for universities and colleges abroad.
- Assisted in preparing and reviewing application documents, such as resumes, personal statements, and recommendation letters.
- Provided emotional support and counseling for students struggling with pressures of relocating to a new country and environment
- Provided information and guidance on visa requirements and procedures for studying abroad.
- Assisted students in preparing and submitting visa applications, ensuring compliance with immigration regulations.
- Advised students on the costs associated with studying abroad, including tuition fees, living expenses, and other financial considerations.
- Provided information on available scholarships, grants, and financial aid opportunities.
- Offered guidance on standardized tests required for admission, such as the TOEFL, IELTS, GRE, or GMAT.
- Conducted pre-departure orientation sessions to prepare students for academic and cultural adjustments in the destination country.
- Provided information on accommodation, local culture, and essential resources.
- Attended international education fairs, seminars, and conferences to network with educational institutions and professionals.
- Collaborated with educational agents, schools, and other organizations to enhance outreach.
- Maintained accurate records of student interactions, applications, and outcomes.
- Ensured compliance with data protection and confidentiality regulations.
- Provided excellent customer service to address inquiries and concerns from students and their parents.
Career Counselor
NiMiS Education India Pvt Ltd
09.2006 - 09.2008
- Helped students evaluate course choices and select relevant classes.
- Developed and deepened connections with mentees, influencing career, and life choices of each potential program participant.
- Equipped students with job search skills to increase success chances.
- Counseled students one-on-one regarding current situation, desires, aptitudes, education, and employment history.
- Attended job fairs and visited classrooms to provide wide range of information to prospective students
- Led workshops for students to provide information on job searching, application completion, and resume building.
- Administered aptitude, and personality assessments.
- Maintained knowledge of market and diverse career opportunities.
- Developed career and education plans based on individual needs.
- Collaborated with faculty to develop after-school tutoring program for struggling students.
- Developed and implemented successful onboarding program.
- Analyzed and evaluated training effectiveness and program outcomes.
Education
Bachelor of Arts - Computer Applications
Hindustan College of Arts & Science
Coimbatore, India 04.2001 -
Skills
Strategic VisionStudent RecruitingAdmissions CounselingEducational LeadershipBrand ManagementInternational BusinessStrategic PartnershipsTraining & DevelopmentService DeliveryProblem Solving
Operations Management
Contract Negotiation
Business Development
Business Administration
Project Coordination
Organizational Development
Strategies and Goals
Issues Resolution
Hiring and Retention
Crew Collaboration
Charismatic Leader
People Management
Strategic Planning
Creativity and Innovation
Verbal and Written Communication
Budget Management
Human Resources Management
Cast and Crew Supervision
Company Guidelines
Sales Management
Crisis Management
Corporate Communications
Certification
The Art of Leadership (getAbstract Summary), LinkedIn
Timeline
Director
Neltume Consulting Pvt Ltd
09.2022 - Current
Operations Manager
Envertiz Consultancy
08.2017 - 05.2022
Marketing Officer
STEi Institute, Singapore
09.2015 - 08.2017
Marketing Officer
Coleman College, Singapore
05.2013 - 09.2015
Marketing Representative
AEC College Singapore
10.2010 - 04.2013
Senior Executive- Business Development
INSCOL
05.2009 - 09.2010
Education Counselor
Storm Overseas Education
01.2008 - 01.2009
Career Counselor
NiMiS Education India Pvt Ltd
09.2006 - 09.2008
Bachelor of Arts - Computer Applications
Hindustan College of Arts & Science
04.2001 -