Nitheen Patric
New Delhi
Summary
With 14 years of experience in Marketing across Publishing, IT, and EV industries, I excel in end-to-end marketing, from PR and social media to branding, lead generation, and field marketing. My journey from sales to account management has equipped me with a deep understanding of customer needs and enduring relationship building. I possess a track record of crafting powerful campaigns that drive tangible results, leveraging my sales and account management skills to fuel business growth. Known for delivering triumphant marketing campaigns, I have consistently propelled organizations toward growth and profitability. In my previous roles, I have excelled in Sales, Service Delivery, and Account Management.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Senior Manager Marketing
Shiprocket
Gurgaon
02.2023 - Current
- Oversaw all aspects of marketing operations from Lead Generation through Brand Building, Presales Management, and Performance Marketing.
- Managed a 40 lakh budget for Marketing P&L.
- Managed a team of 5+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
- Coordinated with internal departments to ensure successful execution of projects according to timeline and budget constraints.
- Monitored competitor activities to anticipate changes in the industry landscape and design appropriate response measures.
- Developed and implemented strategies to improve operational efficiency, reduce costs, and increase productivity.
Senior Manager - Marketing & Communications
Lohum Clean Tech
Greater Noida
06.2022 - 01.2023
- Managed all aspects of the Marketing Division
- Optimized brand presence through effective internal and external communications
- Developed and managed end-to-end CRM system
- Optimized PR and communications efforts for increased effectiveness.
- Developed and implemented effective strategies for promoting products/services through various social media channels.
- Worked collaboratively with various stakeholders to propel marketing strategies
- Managed and organized external and internal events for the company.
- Successfully managed interactions between company and various stakeholders including investors, auditors, employees, and management.
Marketing Manager
Wiley India Pvt. Ltd.
08.2018 - 07.2022
- End to End Marketing and promoted Wiley's complete online product portfolio across India for Colleges Universities and School's(PAN India)
- Successfully generated leads and increased brand awareness through the management of various internal and external marketing campaigns.
- Achieved significant penetration into untapped markets by devising and implementing effective marketing tactics, resulting in notable growth of Wiley's portfolio.
- Implemented strategies to create stronger customer connections and increase brand recognition
- Conceptualizing and implementing promotional activities as a part of brand building and market development effort
- Developed and executed social media strategies to enhance brand visibility and generate viral content. Analyzed and evaluated marketing tactics to measure ROI. Identified and utilized new channels to drive revenue growth.
Customer Engagement Manager
Reed Elsevier
03.2016 - 07.2018
- Customer Engagement Initiatives for EProducts by Cross Selling and Up Selling focused on School, Colleges and Research Institution
- Contributed to the improvement of overall company performance
- Contributed to enhancing sales and marketing efforts
- Contributed to the growth of the organization by providing comprehensive product trainings
Strategic Account Manager
Dun and Bradstreet(D&B) India
05.2015 - 02.2016
- Part of Economic Analysis Group @ D&B India
- Responsible for Key Account Management and new business development
- Developing Marketing solutions utilizing D&B Commercial Database
- Monetizing and marketing D&B brand properties and events
- Liaising with Delhi based clients and generating revenue for various Research Content/Knowledge Almanacs/Newsletters/prestigious publications by Dun & Bradstreet India such as India Top 500 Companies Global publication, India's Top PSUs, India's Top Banks etc
- Concept selling and selling ideas for Newsletters, Cluster studies & Industry reports.
Corporate Sales Manager
Thomson Reuters
04.2014 - 04.2015
- Understanding the customer's business needs within Intellectual Property domain in detail and aligning their needs with appropriate solutions
- Proactively driving revenue growth and new sales opportunities for corporate SBU in India
- Account Management-involved in entire sales cycle from pre-sales, pricing to post sales relationship for corporate clients in India
- Collaborating with Marketing team, internal stakeholders and customers for organizing various events and IP awareness campaigns
Assistant manager
HCL
02.2009 - 01.2010
- Account Management of EMEA Accounts including Pre-sales Activities
Education
MBA - Marketing
ICFAI Business School Hyderabad
Hyderabad01.2009
BBA - Sales And Marketing Education
Acharya Institute of Management Studies
Bangalore 01.2006
Skills
- Integrated Marketing Communication
- Brand Management
- Conflict Management
- Strategic Thinking
- Leadership
- Campaign Management
- Lead Management
- Social Media Marketing
- Field Marketing
- Strategic Planning
- Talent Development
- Digital Strategy
- Sales Management
- GTM Strategy
Courses Certifications
- PG Diploma in Export Management-Full time
- PG Diploma in Digital Marketing from DMI
Sociallink
https://www.linkedin.com/in/nitheenpatric
Personal Information
Total Experience: 14 Years 0 Month
Languages
- English
- Hindi
- Malayalam
Affiliations
- Mixed Martial Art Practitioner
- Swimming
- Boxing
Certification
- ITIL
- Diploma in Export Management
Languages
English
Advanced (C1)
C1
Hindi
Upper Intermediate (B2)
B2
Malayalam
Elementary (A2)
A2
Accomplishments
- Mr. Offshore Account Manager - HCL
References
References available upon request.
Timeline
Senior Manager Marketing
Shiprocket
02.2023 - Current
Senior Manager - Marketing & Communications
Lohum Clean Tech
06.2022 - 01.2023
Marketing Manager
Wiley India Pvt. Ltd.
08.2018 - 07.2022
Customer Engagement Manager
Reed Elsevier
03.2016 - 07.2018
Strategic Account Manager
Dun and Bradstreet(D&B) India
05.2015 - 02.2016
Corporate Sales Manager
Thomson Reuters
04.2014 - 04.2015
Assistant manager
HCL
02.2009 - 01.2010
MBA - Marketing
ICFAI Business School Hyderabad
BBA - Sales And Marketing Education
Acharya Institute of Management Studies
- ITIL
- Diploma in Export Management
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