NITHEESH MOHAN

• Engineered high-impact web experimentation: designed and deployed sophisticated A/B tests and personalization strategies uensuringsing HTML, TypeScript (TS), and SCSS on Dynamic Yield, driving a 20% boost in user engagement and conversion rates.
• Optimized Data Accuracy and Efficiency: Enhanced data precision and operational workflows for top-tier clients across leisure, media, commerce, and legal industries by configuring front-end tags and robust server-side setups in Tealium.
• System Performance Enhancements: Led comprehensive system audits, leveraging Tealium's suite of tools, identifying optimization opportunities that improved system efficiency by 15%, and ensured seamless data consistency across integrations.

Tools Used: Tealium CDP, Segment, Dynamic Yield, Optimizely

• Strategic Leadership: Spearhead the development, optimization, and execution of marketing campaigns, ensuring seamless operations with a focus on scalability, efficiency, and SLA adherence
• Center of Excellence: Establish and scale the Marketing Operations function as a high-impact hub for long-term planning, innovation, and sustainable growth
• Data-Driven Experimentation: Identify challenges, formulate hypotheses, run iterative experiments, and analyze insights to refine marketing strategies and drive continuous improvement
• Cross-Functional Collaboration: Partner with marketing leadership to architect scalable frameworks, streamline workflows, and enhance reporting structures to accelerate business growth
• Operational Excellence: Oversee daily marketing operations, proactively identifying inefficiencies, troubleshooting issues, and ensuring seamless system functionality
• Stakeholder Management: Act as a strategic liaison between internal teams and external stakeholders, driving alignment and ensuring successful project execution from inception to go-live

Tools Used: Oracle Eloqua, Adobe Workfront

• Process Optimization: Standardized campaign asset structures and automated audit workflows using Marketo and Salesforce, reducing QA errors by 20%.
• Event Campaign Automation: Automated event campaigns by programmatically creating assets and workflows, cutting webinar production time by 80%.
• Data Compliance & Management: Led data cleansing initiatives using SQL and data tools, identifying and removing non-compliant contacts to mitigate risk.
• Lead Scoring Implementation: Developed and implemented behavioral and demographic lead scoring models in Marketo to improve targeting precision.
• System Integration & Stakeholder Training: Integrated marketing automation systems with CRM platforms and conducted workshops to educate stakeholders on best practices.

Tools Used: Oracle Eloqua, Hubspot, Wrike, Zoho, on24, Intrado

• Custom Web Solutions: Designed and developed dynamic, user-centric websites tailored for industries like automobiles, textiles, and real estate, ensuring seamless functionality and engaging user experiences
• End-to-End Development: Led the entire web development lifecycle, from concept to deployment, implementing responsive designs and optimizing performance for cross-device compatibility
• Brand-Centric Design: Translated client visions into visually compelling digital assets, enhancing brand identity and online presence through intuitive UI/UX and interactive elements

Tools Used: Angular, Slim PHP, Wix, Shopify, Framer, Facebook Ads, Google Ads