Nithin Achuthan
Koottanad
Summary
Aspiring doctoral researcher in Marketing and Management, focusing on consumer behavior, brand strategy, and international education markets. Committed to contributing to theory-driven and empirical research through rigorous analysis and interdisciplinary perspectives. Aiming to develop advanced research and teaching capabilities while producing impactful scholarly publications. Passionate about exploring innovative solutions that bridge academic insights with real-world applications.
Overview
12
12
years of professional experience
6
6
Languages
Work History
Admission Counsellor
Britts Imperial Education Services Private Limited
11.2025 - Current
- International Student Recruitment and Admissions Research Initiatives” focused on academic pathway evaluation, applicant profiling, and conversion analysis at Britts Imperial Education Services Pvt. Ltd.
- Projects:
- 1. Preliminary Analysis of International Applicant Profiles (Ongoing) Currently involved in reviewing applicant academic backgrounds, eligibility criteria, and country-specific admission requirements to support informed counselling and application screening.
- 2. Initial Exposure to Admissions Funnel and Lead Management Systems Gaining hands-on experience with CRM-based lead tracking, enquiry classification, and follow-up workflows to understand early-stage admissions conversion processes.
Marketing Head
Super Home Appliances, India
01.2025 - 11.2025
- Worked as a marketing and channel strategy lead on multiple organization-funded market development and brand expansion initiatives aimed at improving product visibility, sales performance, and channel efficiency across Kerala at Super Home Appliances.
- Projects:
- 1. Market Expansion and Channel Partner Optimization Strategy for Consumer Durable Products” Focused on dealer identification, channel performance analysis, and regional market penetration.
- 2. Consumer Behavior Analysis and Showroom Performance Enhancement Initiative” Involved customer profiling, walk-in conversion analysis, merchandising optimization, and sales process improvement.
Store Manager
Royal Pizza, United Kingdom
08.2022 - 12.2024
- Worked on organization-driven service operations and consumer behavior analysis projects aimed at improving operational efficiency, customer satisfaction, and team performance at Royal Pizza, United Kingdom.
- Projects:
- 1. Service Operations Optimization and Workflow Efficiency Study in a Quick-Service Restaurant Environment Focused on process standardization, staff scheduling analysis, inventory control, and turnaround time optimization.
- 2. Customer Experience and Repeat Purchase Behavior Analysis Involved customer interaction assessment, service quality evaluation, complaint pattern analysis, and retention-oriented service improvements.
Sales Manager
Upgrad Jeet, India
10.2021 - 01.2022
- Worked on organization-driven service operations and consumer behavior analysis projects aimed at improving operational efficiency, customer satisfaction, and team performance at Royal Pizza, United Kingdom.
- Projects:
- 1. Revenue Growth and Market Expansion Initiative for Education Products Focused on market analysis, identifying growth opportunities, and aligning sales strategies with organizational objectives.
- 2. Sales Team Development and Performance Optimization Project Involved training and mentoring the sales team, monitoring performance metrics, and improving customer engagement and conversion rates.
Associate Manager
Unacademy, India
01.2020 - 08.2021
- Worked as a team and revenue strategy lead on organization-funded educational program growth initiatives aimed at increasing sales performance, product adoption, and team efficiency at Unacademy, Bangalore.
- Received the Best Performer Award in recognition of exceptional revenue performance and leadership of a high-performing sales team.
- Projects:
- 1. Revenue Growth and Product Adoption Project for Online Education Programs Focused on market research, revenue analysis, and strategic planning to scale multiple product lines.
- 2. Team Performance and Training Optimization Initiative Involved managing and mentoring a large sales team, developing performance metrics, and improving engagement and productivity.
- 3. Iconic Subscription Launch and Scaling Project Led the launch and scaling of the ‘Iconic Subscription’ program, analyzing sales trends and optimizing marketing and sales strategies.
Assistant Manager
Super Home Appliances, India
06.2014 - 12.2019
- Worked as a channel strategy and market development lead on organization-funded business expansion initiatives aimed at improving sales performance, partner network efficiency, and customer engagement at Super Home Appliances, Kerala.
- Projects:
- 1. Channel Partner Identification and Performance Optimization Project Focused on appointing and managing dealers, analyzing partner performance, and expanding regional market reach.Team Performance and Training Optimization Initiative
- 2. Showroom Operations and Customer Engagement Improvement Initiative Involved optimizing day-to-day showroom operations, training sales staff, and enhancing walk-in conversion rates.
Education
M.Sc. - Marketing
Swansea University
Swansea, South Wales, United Kingdom09.2023
MBA - Marketing and Human Resource Management
Jain University
Bangalore08.2015
Bachelor of Business Management -
Bharathiar University
Coimbatore04.2012
Higher Secondary (Class 12) -
Kerala State Board
03.2009
Skills
Salesforce proficiency
Extracurricular activities
- Participated in academic workshops, conferences, and seminars focused on marketing, management, and organizational behaviour.
- Engaged in independent research and critical review of scholarly literature in management and business strategy.
- Collaborated with peers on case studies, group research projects, and presentations to develop analytical and leadership skills.
- Actively involved in knowledge-sharing sessions, peer mentoring, and discussions on emerging management trends and theories.
- Pursued interdisciplinary learning beyond the curriculum, exploring areas like consumer behaviour, digital marketing, and business analytics.
Courses & Professional Training
- Advanced Market Research and Data Analytics Workshop – Online Professional Development
- Strategic Brand Management and Digital Marketing Certification – Self-paced Online Training
- Leadership and Team Performance Optimization Program – Online Workshop, UK & India
- Consumer Behavior and Engagement Analytics Training – Online Module
- Sales Strategy, Forecasting, and Revenue Analytics Workshop – Online Professional Training
- Applied Business Research and Competitive Intelligence Course – Online Professional Development
- Capstone Project Methodology and Reporting Workshop – Swansea University, UK
- International Education Recruitment and Admissions Training – Britts Imperial Education Services
- Retail Strategy, Brand Development, and Customer Experience Workshop – Dubai, United Arab Emirates
- Regional Market Analysis and Sales Optimization Training – Dubai, United Arab Emirates
Seminars, Workshops & Talks
- Digital Marketing Trends and Consumer Behavior Analytics – Swansea University, United Kingdom
- Advanced Brand Strategy and Market Research Techniques – Super Home Appliances, India
- International Student Recruitment and Admissions Trends – Britts Imperial Education Services,India
- Leadership and Team Performance Optimization in Education Sector – Britts Imperial Education Services, India
- Sales Forecasting, Revenue Analysis, and Team Performance Metrics – Upgradjeet, India
- Applied Marketing Research and Competitive Intelligence – Unacademy, India
- Capstone Project Workshop: Strategic Marketing Research and Reporting – Swansea University, United Kingdom
- Consumer Engagement and Retention Strategies in International Education – Britts Imperial Education Services, India
- Team Leadership and Performance Management in Sales Teams – Super Home Appliances, India
- Strategic Market Expansion and Channel Partner Optimization – Super Home Appliances, India
- Revenue Growth and Product Adoption Strategies in Online Education Platforms – Unacademy, India
- High-Impact Sales Team Training and Performance Optimization Workshop – Upgradjeet, India
- Emerging Trends in Educational Technology and Student Admissions – Online Webinar, United Kingdom
- Market Analysis, Retail Strategy, and Customer Experience Workshop – Dubai, United Arab Emirates
- Brand Development and Regional Sales Management Workshop – Dubai, United Arab Emirates
Achievements & Participations
- First Rank in School at Senior Secondary Examination Kerala State Board
- Conditional Merit Scholarship (2022) Provisionally awarded by Swansea University prior to enrolment, based on academic performance and admission criteria.
- Merit-Based Scholarship (2012 – 2014) Awarded by Jain University for academic excellence throughout the MBA programme.
- Common Aptitude Test (CAT) 2011 Indian Institutes of Management (IIMs)
- Xavier Aptitude Test 2011 XLRI Jamshedpur
- Management Aptitude Test 2011 AIMA
Timeline
Admission Counsellor
Britts Imperial Education Services Private Limited
11.2025 - Current
Marketing Head
Super Home Appliances, India
01.2025 - 11.2025
Store Manager
Royal Pizza, United Kingdom
08.2022 - 12.2024
Sales Manager
Upgrad Jeet, India
10.2021 - 01.2022
Associate Manager
Unacademy, India
01.2020 - 08.2021
Assistant Manager
Super Home Appliances, India
06.2014 - 12.2019
M.Sc. - Marketing
Swansea University
MBA - Marketing and Human Resource Management
Jain University
Bachelor of Business Management -
Bharathiar University
Higher Secondary (Class 12) -
Kerala State Board