Dynamic professional with a strong educational background and diverse skill set, seeking to leverage talents in a progressive organization. Proven ability to drive success through innovative problem-solving and teamwork. Committed to continuous professional growth while contributing to organizational excellence.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
3
3
Languages
Work History
Digital Marketing Analyst
RED MATTER TECHNOLOGIES
07.2023 - Current
Managed a monthly ad budget of ₹60 Lakhs (approximately $70,000 USD), delivering consistent profitability to organizations.
Increasing the presence through programmatic ads (Google DV360)
Increased qualified leads by 20% while reducing cost per lead (CPL) by 25%
Achieved ROAS of 4x to 15x, varying by industry, consistently exceeding benchmarks.
Conducted A/B testing to refine strategies, boosting engagement rates by 30%.
Enhanced audience-specific outreach with data segmentation, improving effectiveness by 35%.
Optimized landing pages, achieving a 20% increase in conversion rates.
Digital Marketing Specialist
MARUTHI STONEMART
03.2023 - 05.2023
Planned and executed digital marketing campaigns, including SEO/SEM, email marketing, social media and display advertising campaigns in Indian and foreign markets.
Tracked and analyzed digital marketing campaigns.
Brainstorm ideas and build new campaigns to reach out to the target market.
Use latest technology and software to build more productive campaigns and generate better results.
Marketing Executive
RISESHARP TECHNOLOGIES
06.2022 - 02.2023
Creating and managing marketing collaterals and online campaigns to drive market awareness and to engage with key influencers.
Developing compelling target market messaging, including market positioning and go-to-market plan.
Building and managing the organization's brand and marketing communications.
Plan, manage, coordinate, and execute all webinar programs and initiatives, including building and maintaining speaker pipeline.
Campus Ambassador (Internship)
VIRAL FISSION
06.2021 - 01.2022
Engaging in community activities to build brand presence and increase the reach.
Networking.
Content Writer (Internship)
WISHKARO MEDIA PVT LTD
04.2021 - 09.2021
Written articles on Prescribed Topics.
Digital Marketing (Internship)
CABRA
12.2020 - 05.2021
Brief research on digital marketing tools.
Planning and executing Digital Marketing Strategies.
Social Media Optimization & Marketing.
Worked on clients' documentation (case study) and presentation.
Developed customized marketing strategies for clients.
Digital Marketer and Content Writer (Internship)
THEGRAFX
10.2020 - 04.2021
Social Media Optimization & Social Media Marketing and Advertising.
Developed customized social media strategies.
Setting up Email, Messages, and SMS Sequences.
Planning and Executing Digital Marketing Strategies.
Campus Ambassador (Internship)
COFFEE HOURS CLUB
09.2020 - 11.2020
Spread awareness about their services.
Organize webinars.
Education
BBA -
AMITY GLOBAL BUSINESS SCHOOL
Hyderabad
01.2019 - 01.2022
INTERMEDIATE -
MERIDIAN SCHOOL BANJARA HILLS
Hyderabad
01.2017 - 01.2019
High School Diploma -
AGA KHAN ACADEMY
Hyderabad
08.2016 - 06.2017
Skills
Google Ads
Meta/Instagram Ads
Programmatic Ads (DV360)
Hotstar Ads
Snapchat Ads
Advanced Microsoft Excel
Google analytics
Market research
Social media marketing
Good Interpersonal Skills
Certification
Have received a certificate for Digital Marketing.
Activities
Have published a research paper - 'An Empirical Study of Chatbots in Digital Marketing Communication.'
Disclaimer
I, hereby, declare that the details mentioned above are true and correct to the best of my knowledge and belief.