Nithin Shylendra
Marketing manager
Bengaluru
Summary
Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
2
2
years of professional experience
6
6
years of post-secondary education
Work History
Ambassador
SuperUMAn DAO
Bangalore
07.2021 - 04.2023
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Communicated product information with confidence and educated other DAOs about us.
- Reviewed and implemented new company initiatives.
Senior DAO Contributor
Across protocol
Bengaluru
07.2021 - 04.2023
- Established criteria for each milestone within product roadmap as means to measure developmental progress in Ambassadors.
- Conceptualized and deployed enhanced marketing product features and optimized implementation for use in marketing strategies bringing in $2.5 Million in Volume and 10k twitter followers which led to 3 Millions impressions.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Boosted customer base penetration using creative promotional approaches by integrating Layer3.
- Monitored market trends and competitor performance to update promotional strategies such as Arbitrum Odyssey.
- Prioritized roadmap in order to achieve product goals and metrics.
- Communicated effectively with team members to deliver updates on project milestones and deadlines with DAO contributors working with all roles.
Marketing Manager
LI.FI
Bangalore
04.2023 - Current
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns with Radiant Capital, Polynomial, Kwenta, Gains Network, MUX and 5 other Big Defi protocols bringing in $3 Million in Volume and for LI.FI.
- Launched successful digital marketing campaigns with 30 Partner Protocols that achieved goals for increased website traffic of 50,000 and 100,000 Page views and 25,000 OATs minted with partner protocol c0-marketing campaign minted with each .
- Secured long-term active users by developing strategies to promote brand awareness with Galxe and helped LI.FI Gain 30k followers on the platform.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Used data analytics to track lead generation campaigns and improve quality.
- Researched developing trends to stay updated with new ideas and marketing practices.
Education
B.E - Mechanical Engineering
BMSIT&M
Bengaluru, India 08.2018 - 07.2022
High School Degree -
Jain College
Bengalrur, India 05.2016 - 03.2018
Skills
Research and trend analysis
Marketing and advertising
Strategic planning
Project Management
Business Development
Market Positioning
Campaign management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Manager
LI.FI
04.2023 - Current
Ambassador
SuperUMAn DAO
07.2021 - 04.2023
Senior DAO Contributor
Across protocol
07.2021 - 04.2023
B.E - Mechanical Engineering
BMSIT&M
08.2018 - 07.2022
High School Degree -
Jain College
05.2016 - 03.2018