Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
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Nithin Shylendra

Nithin Shylendra

Marketing manager
Bengaluru

Summary

Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.

Overview

2
2
years of professional experience
6
6
years of post-secondary education

Work History

Ambassador

SuperUMAn DAO
Bangalore
07.2021 - 04.2023
  • Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
  • Communicated product information with confidence and educated other DAOs about us.
  • Reviewed and implemented new company initiatives.

Senior DAO Contributor

Across protocol
Bengaluru
07.2021 - 04.2023
  • Established criteria for each milestone within product roadmap as means to measure developmental progress in Ambassadors.
  • Conceptualized and deployed enhanced marketing product features and optimized implementation for use in marketing strategies bringing in $2.5 Million in Volume and 10k twitter followers which led to 3 Millions impressions.
  • Developed product documentation to communicate upcoming features and products to internal teams.
  • Boosted customer base penetration using creative promotional approaches by integrating Layer3.
  • Monitored market trends and competitor performance to update promotional strategies such as Arbitrum Odyssey.
  • Prioritized roadmap in order to achieve product goals and metrics.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines with DAO contributors working with all roles.

Marketing Manager

LI.FI
Bangalore
04.2023 - Current
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns with Radiant Capital, Polynomial, Kwenta, Gains Network, MUX and 5 other Big Defi protocols bringing in $3 Million in Volume and for LI.FI.
  • Launched successful digital marketing campaigns with 30 Partner Protocols that achieved goals for increased website traffic of 50,000 and 100,000 Page views and 25,000 OATs minted with partner protocol c0-marketing campaign minted with each .
  • Secured long-term active users by developing strategies to promote brand awareness with Galxe and helped LI.FI Gain 30k followers on the platform.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Researched developing trends to stay updated with new ideas and marketing practices.

Education

B.E - Mechanical Engineering

BMSIT&M
Bengaluru, India
08.2018 - 07.2022

High School Degree -

Jain College
Bengalrur, India
05.2016 - 03.2018

Skills

    Research and trend analysis

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Work Availability

monday
tuesday
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thursday
friday
saturday
sunday
morning
afternoon
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Timeline

Marketing Manager

LI.FI
04.2023 - Current

Ambassador

SuperUMAn DAO
07.2021 - 04.2023

Senior DAO Contributor

Across protocol
07.2021 - 04.2023

B.E - Mechanical Engineering

BMSIT&M
08.2018 - 07.2022

High School Degree -

Jain College
05.2016 - 03.2018

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Nithin ShylendraMarketing manager