Nithin Suresh
Bangalore
Summary
Dynamic Brand Manager with a proven track record at Amazon, skilled in strategic planning and account management. Successfully handled multiple cross functional programs for category, meeting goals and delivering results. Adept at navigating ambiguity and fostering strong relationships, I excel in delivering measurable business growth and enhancing consumer experiences.
Overview
10
10
years of professional experience
Work History
Brand Manager
Amazon
Bangalore
03.2023 - Current
- Identify selection gaps, and bridge the brand’s catalog to ensure all relevant selections are present on Amazon.
- Plan, ensure availability, and generate demand by understanding customers, and determining appropriate marketing offerings, liaising with the Program and Marketing team.
- Collaborated cross-functionally to create JBPs that support long-term brand strategy to deliver measurable business outcomes and growth.
Brand Development Manager
JioMart.com
Bangalore
06.2022 - 03.2023
- Lead generation and on-boarding of Brands and seller partners for business value generation
- Maintain strong relationships with large and complex strategic accounts
- Launching Marquee footwear Brands in category
- Track and monitor key metrics for business growth and help in improving the overall consumer experience in collaboration with internal and external stakeholders
Assistant Brand Manager
Amazon.in
08.2020 - 03.2022
- Partnering with the Category team and managing the vendor relationship by delivering on vendor’s needs at Amazon
- Building communication channels at all levels, set proper expectations, provide clear status communications and manage, towards a growth plan for the vendors
- Work with Brands to bring in the relevant assortment/ selection based on local and global trends
- Co-manage Brands’ marketing initiatives and Ad campaigns to ensure SOV and extend awareness of key merchandising assets on Amazon.in to brands
- Cross-sell and up-sell products/ services to drive growth and revenue for brand and organization’s bottom line respectively
- Drive pilot projects/ experimental projects for Vendors to drive cart size, repeat customer, mitigate sale loss due to suppression
- Work with cross functional teams including technology/ program/BI teams, to define, drive, and launch improvements to the shopping experience for the brands
- Conducting regular MBRs with the vendors to highlight business metric performance and building action plans
- Support the launches of new programs, categories and features
- Driving operational excellence programs for the brand to streamline business critical workflows - Catalog quality, suppression, instock management
Sr. Associate: Account Management
Amazon.in
09.2016 - 08.2020
- Driving the growth metrics and executing on a strategic account plan to drive sales for the sellers
- Handling business ops excellence for the accounts - restock inventory management, deal procurement and creation, product catalog quality audits and edits
- Learn trends, shifts, spikes and liaise with the sellers recommending selection addition, ads spend optimisation, offer creation and merchandising
- Drive Andon Program for the Account Management Team to provide guidance, share best practices, drive SLA adherence among the 12 other Level3 associates in CBDM team across categories
- Acquisition of brands and retailers with valuable selection to establish long-term partnerships
- Managed Seller Support Ticketing Queue management for Account Management Team - helped setting up and streamlining SeSu program
- Along with working on tickets, I was driving SLA adherence among 12 Level3 associates across categories
Vendor Management Executive
Capricoast.com
06.2015 - 09.2016
- Company Overview: Acquired by Homelane.com
- Provide direction and oversee a team responsible for on-boarding New Suppliers onto website
- Receive, sort, manage and verify crucial vendor information while onboarding
- Co-ordinate and build better relationship with existing and new suppliers
- Make decisions and evaluate available alternatives towards effective problem solving
- Exercise interdepartmental communications to achieve desired outcome
- Business development and vendor acquisition
- Acquired by Homelane.com
Education
MBA - Retail And Marketing
ISBR B-School
Bangalore01.2015
Bachelor of Science - Biotechnology
Reva Institute of Science And Management
Bangalore01.2012
Skills
- MS Office
- Strategic Planning
- Account Management
- Business Development
- Operation Management
- Program Management
- Navigating Ambiguity
- Communication skills
- Quick learner
Projects
Ready to Play Toys, 2021, The project was a result of VoC on Toys selection which required a battery to operate but was not shipped with one. The pilot was successful and was replicated across top 8 sellers. In a span of 6 months post launch with all 8 sellers we were able to get an incremental sales worth 9.5MM with 16.3K units sold. GMS Leakage Mitigation, 2020, Personal Care Appliances Re-nodding Exercise was picked up and driven to closure successfully in 2020 for incorrectly nodded 3P ASINs. I was able to reach out to all the ASIN-owner sellers through email mass communication requesting to make necessary correction in browse classification attributes. In the span of 3 months, I could move enough selection to its right category which would contribute to annual GMS of 960MM, which would also have lead to an increased fees realization – 7.5% HCD, 9.5% Grooming Devices vs 6.5% HPC, 4% for Beauty. Brand Registry Drive, 2018, Driven a brand registry program for iconic Sellers in the Toys and Baby category which were unable to get through standard channels. These brands had nuances and required liaising with internal Program managers to drive The seller ie; Mee Mee, Asian Hobby Craft, BayBee, Toys Bhoomi, Dash, Munchkin Land, Fantasy, Little Angels, Tickles, Magic Wand.
Languages
- English
- Hindi
- Malayalam
Languages
Malayalam
First Language
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
References
References available upon request.
Timeline
Brand Manager
Amazon
03.2023 - Current
Brand Development Manager
JioMart.com
06.2022 - 03.2023
Assistant Brand Manager
Amazon.in
08.2020 - 03.2022
Sr. Associate: Account Management
Amazon.in
09.2016 - 08.2020
Vendor Management Executive
Capricoast.com
06.2015 - 09.2016
MBA - Retail And Marketing
ISBR B-School
Bachelor of Science - Biotechnology
Reva Institute of Science And Management
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