NithyaShree.C

• As a Team Lead at Amazon in Global Trade Compliance, I manage two critical processes: the Anti-Dumping Duty (ADD) Program and Section 301 (Trump Tariff exclusions).
• Provide leadership to employees, fostering optimal performance and maintaining consistent operations. Encourage a positive and friendly team attitude through coaching and addressing strengths and weaknesses to achieve collective goals.
• Managing the process which involves risk management and control management in terms of compliance and which is closely tied to finance controls
• In collaboration with senior leadership and stakeholders, I share insights and gain valuable input on best practices to enhance monthly goals and maintain quality. Additionally, I schedule and plan daily tasks, training sessions, and development initiatives for team members.
• Conducting team meetings and brainstorming sessions, I assess goal progress and facilitate discussions to meet program deadlines. My role involves prioritising workflow, addressing daily operational challenges, and ensuring seamless operations to support goal attainment.
• Furthermore, actively contribute to the onboarding process and different marketplaces by assisting with new hire orientation programs and training, ensuring that employees follow standard work processes and acquire role-specific skills.

• In my role as a Subject Matter Expert, I play a crucial role in supporting the Anti-Dumping Duty (ADD) program within the Trade Compliance Team. This program aims to safeguard the company from financial liabilities associated with importing specific products from certain countries.
• I manage the ADD team end-to-end, providing leadership, guidance, and direction to ensure compliance with import and export trade controls, policies, and procedures.
• My key responsibilities include overseeing the effective gating process for goods, reviewing products against the 600+ AD/CVD orders enforced by the U.S. government, and developing the UI-based screening tool "SCREEN" to screen products with purchase orders.
• Additionally, I constantly check orders published by the U.S. government, updating the database and supporting screening efforts.
• Update procedures, documentation, and SOPs and analyze trade-related information for various countries.
• Review products to determine their susceptibility to Anti-Dumping Duty and block potential shipments accordingly.
• Maintaining regular interaction with stakeholders, I understand business requirements, ensuring timely onboarding and completion of requirements.

• Conducting product reviews based on the country of origin and Case IDs related to Anti-Dumping/Countervailing Duty (ADD/CVD) Scopes, as published by U.S. Customs and Border Protection.
• Assessing whether products fall under ADD/CVD applicability.
• Creating questionnaires tailored to case requirements and engaging in discussions with vendors to determine the ADD/CVD applicability of ASINs.
• This involves actively managing daily communication with vendors, particularly regarding Country of Origin certificates, and making decisions on the hold/release of shipments with appropriate justifications.
• Regularly communicating with customs brokers to address their queries related to ADD/CVD cases, ensuring a seamless flow of information and compliance with relevant regulations.

• Execution of both ATL & BTL activities as per plan for the respective brands
• Responsible for all in store branding and creative requirement for the all the stores
• Monitoring monthly marketing expenses budget
• Responsible for all the collateral, catalogues and EDM requirement for the company
• Execution of promotional ideas & evaluating the same against

projection/estimation

• Monitoring walk-ins for the exclusive stores & ensuring there's growth in walk-ins during promotion or advertisement weeks
• Co-ordinate and support Visual Merchandise design, production and implementation for all the retail stores
• Preparing weekly marketing activity report
• Vendor Management for Marketing service
• Execute promotions and cross promotional tie ups with appropriate brand partners and mall
• Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
• Created sales strategies to promote advertising offerings and motivate larger deals.
• Managed annual marketing budgets and expenses.
• Managed new product and content releases, from planning to implementation and post campaign reviews.