Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Nitika Bhatia

Sr Content Writer
Delhi

Summary

Experienced Content Marketing Specialist with good working knowledge of Search Engine Optimization (SEO), social media engagement, Google algorithms and inbound marketing. My key expertise spans multiple areas in Content Marketing, including B2B marketing, branding, social media strategy development, website content, Online Reputation Management (ORM), perception management, market research, video graphics, email marketing and internal communication.

Overview

13
13
years of professional experience
4
4
Certifications
2
2
Languages

Work History

Sr Content Writer

NWD Soft Infrastructure Private Limited
07.2015 - Current
  • Developed and executed high-impact content strategies across diverse formats including blogs, long-form articles, web copy, email campaigns, branding copy, product descriptions, press releases, and social media content.
  • Collaborated with marketing teams, designers, and SEO specialists to craft audience-first content that drives engagement, lead generation, and brand visibility.
  • Created tailored content for clients across industries such as tech, lifestyle, e-commerce, healthcare, and finance, adapting tone and voice to meet brand goals and audience needs.
  • Managed end-to-end content development, from research and ideation to editing and performance analysis, ensuring alignment with SEO best practices and evolving digital trends.
  • Leveraged storytelling, brand messaging, and data-driven insights to boost content performance across platforms, improving organic traffic and engagement metrics.
  • Maintained consistent brand voice while scaling content for startups, SMEs, and enterprise clients across global markets.

Assistant Manager Strategic Alliances

Ferns N Petals
06.2014 - 05.2015

Develop and execute affiliate marketing programs, sign up new affiliate partners, monitor affiliate sales; negotiate and evaluate affiliate advertising agreements; maintain relationships with affiliates and partners; regularly monitor campaign performance; compile and submit campaign performance reports; renew or cancel media placements and other adverting programs.

Content Writer

Weblink.In Pvt. Ltd.
10.2013 - 06.2014
  • Develop SEO-friendly content, including product description, company profiles, blogs and white papers for B2B clients.
  • Analyze content marketing metrics and pitch content ideas to relevant third-party platforms.
  • Curate plagiarism-free content and help companies express their brand stories and connect with target audiences through content.

Intern

NDTV Goodtimes
05.2012 - 07.2012
  • Pre-production: Gathering information and researching topics for upcoming shows or segments
  • Post-production: Assisting with editing, reviewing footage, and selecting clips for final production
  • Participate in creative meetings to generate ideas for new segments, shows, or social media content.

Sr Content Writer

NWD Software Infrastructure Pvt Ltd
07.2015 - Current
  • Developed and executed high-impact content strategies across diverse formats including blogs, long-form articles, web copy, email campaigns, branding copy, product descriptions, press releases, and social media content.
  • Collaborated with marketing teams, designers, and SEO specialists to craft audience-first content that drives engagement, lead generation, and brand visibility.
  • Created tailored content for clients across industries such as tech, aviation, maritime, lifestyle, e-commerce, healthcare, and finance, adapting tone and voice to meet brand goals and audience needs.
  • Managed end-to-end content development, from research and ideation to editing and performance analysis, ensuring alignment with SEO best practices and evolving digital trends.
  • Leveraged storytelling, brand messaging, and data-driven insights to boost content performance across platforms, improving organic traffic and engagement metrics.
  • Maintained consistent brand voice while scaling content for startups, SMEs, and enterprise clients across global markets.

Education

Bachelor of Journalism And Mass Communication -

Maharaja Agrasen Institute of Management Studies
Delhi, India
04.2001 -

No Degree - Commerce

Manav Sthali School
Delhi, India
04.2001 -

Skills

  • Online Reputation Management
  • Social Media Communications
  • Digital Marketing
  • Web Content Writing
  • Content Marketing
  • Perception Management
  • Search Engine Optimization (SEO)
  • Content Strategy and Marketing

Certification

Introduction to Advertising, upGrad

Timeline

How To Plan a Magnetic Content Strategy Using Semrush

02-2025

Getting Started with Semrush

02-2025

Introduction to Advertising, upGrad

01-2022

Google Ads, Udemy

01-2022

Sr Content Writer

NWD Soft Infrastructure Private Limited
07.2015 - Current

Sr Content Writer

NWD Software Infrastructure Pvt Ltd
07.2015 - Current

Assistant Manager Strategic Alliances

Ferns N Petals
06.2014 - 05.2015

Content Writer

Weblink.In Pvt. Ltd.
10.2013 - 06.2014

Intern

NDTV Goodtimes
05.2012 - 07.2012

Bachelor of Journalism And Mass Communication -

Maharaja Agrasen Institute of Management Studies
04.2001 -

No Degree - Commerce

Manav Sthali School
04.2001 -
Nitika BhatiaSr Content Writer