Hi, I’m
Nitika Gupta
Strategic Initiatives- Founder's Office
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Skilled in relationship building, teamwork, mentoring, data analysis, new project initiative, team leadership. Personality type- ENFP (T)
Overview
5
years of professional experience
Work History
Hitech Formulations Private LimitedChandigarh
Strategic Initiatives- Founder's Office
12.2022 - Current
Job overview
- Setting up the company branding- Building brand manual, Architecture, vision, mission, purpose, values, positioning , Logo usage, Brand tonality and typography.
- Standardising company branding presentations, PDFs and other high impact touch points.
- Internal and External Employee branding.
- Leading the charter to build SOPs and KRAs, DWM for all employees.
- Setting up RnR based on display of values.
- Client outbound and inbound communications based on SPIN selling concepts - BSEA and FAB.
- Building a company portal for Internal knowledge management and Customer portal for transparency and ease of OMS.
- Collaborated with cross-functional teams to integrate the OMS with the customer portal, enabling customers to easily place orders, track shipments, and access relevant information.
Self-employed Chandigarh
Business Consultant
04.2022 - 10.2022
Job overview
- Helped meet changing demands by recommending improvements to business systems .
- Developed and updated tracking spreadsheets for process monitoring and reporting.
- Performed as consultant for startup business in areas of marketing strategies, setting up social presence, launching new products, competitive landscaping.
- Developed complete business plans and operational strategies for new and existing business.
BigSpoon Foods Pvt LtdAhmedabad
Lead- Brand Management
04.2021 - 03.2022
Job overview
- GTM strategy for New City and brand launches.
- Lead brand strategy based on Brand positioning: Price, discount, Quality, problem solving and competitor analysis for 7 brands (including a celebrity based brand - Mehfil Biryani by Zakir Khan) currently present in 30 cities.
- Worked on Product experience and new app development.
- Responsible for customer NPS and improving customer feedback.
- Offline marketing campaigns, communication, brand awareness- online and offline.
- Managing a team of Brand executives, Social media team, Creative Director.
Urban CompanyPune
Category Manager
02.2020 - 07.2020
Job overview
- Owning the P&L for beauty category in Pune with sub categories Prime and Classic having monthly business of approx 3 cr
- Responsible for planning, on-boarding supply and business growth of salon vertical by working in collaboration with marketing, product and supply chain for a seamless customer experience
- Ensuring key operation metrics- request loss, fulfillment, deliveries, customer escalations, NPS are in place
- Handling and working with a team of 2 BDA, 3 salon trainers, 3 interns and an on-ground team of approx 800 professionals
- Preparation of service delivery SOP and processes for the professionals.
SwiggyChandigarh
Key accounts manager
04.2019 - 01.2020
Job overview
- Core member of the launch team for Chandigarh and Ludhiana
- Onboarding and account management of city accounts, owned portfolio with monthly GMV 2 cr
- Worked with key stakeholders and merchants to establish annual goals/objectives and monitored progress throughout the year
- Helped the partners to improve their customer funnel and improvement in acceptance and lowering of cancellations
- Assisted partners in planning their marketing budgets to achieve maximum ROI
- Launched and managed the category Swiggy POP for Punjab cities
- Hired and mentored new Sales Managers for Punjab and expansion team.
Senior sales manager
10.2018 - 03.2019
Sales manager
12.2017 - 09.2018
FinEdge Advisory Pvt Ltd
Financial Planning Manager
07.2017 - 09.2017
Job overview
- Managing financial portfolios of new and existing clients
- Goal based financial planning and portfolio churn according to market movements.
Ashwani K Gupta & Associates
Articled Asst
03.2012 - 03.2015
Job overview
- Preparing and auditing Financial statements, maintaining books of accounts, Preparing ITR and Audit reports,
- Stock Audit of Cipla.
Education
National institute of
Financial Management
PGDM from Financial
Markets
Institute Of Chartered
Accountants of India
Inter
GGDSD College ,Panjab
University
BCom
University Overview
Gold medalist for, college finance quiz by
Business Standard, Active in public speaking
events during school
and college
Presided college
placement committee
Exhibitor at exhibitions
of my hand-made
Additional Information
- Achievements/Tasks Achievements/Tasks Achievements/Tasks
Timeline
Strategic Initiatives- Founder's Office
Hitech Formulations Private Limited
12.2022 - Current
Business Consultant
Self-employed
04.2022 - 10.2022
Lead- Brand Management
BigSpoon Foods Pvt Ltd
04.2021 - 03.2022
Category Manager
Urban Company
02.2020 - 07.2020
Key accounts manager
Swiggy
04.2019 - 01.2020
Senior sales manager
10.2018 - 03.2019
Sales manager
12.2017 - 09.2018
Financial Planning Manager
FinEdge Advisory Pvt Ltd
07.2017 - 09.2017
Articled Asst
Ashwani K Gupta & Associates
03.2012 - 03.2015
National institute of Financial Management
PGDM from Financial
Markets
6 2017
Institute Of Chartered Accountants of India
Inter
8 2012
GGDSD College ,Panjab University
BCom
7 2012
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