NITIKA KATHURIA
New Delhi
Summary
Encouraging Sales & Marketing Manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. With around 10 years of experience, Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
10
10
years of professional experience
Work History
Expansion Manager
Self-employeed
07.2023 - Current
- Hired and trained staff to facilitate launch success and timeliness.
- Partnered with expansion team to analyze and define project scope.
- Managed project timeline and built up shelves to launch new location.
- Communicated with external stakeholders and internal departments to reflect culture after launch.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Prepared sales presentations for clients showing success and credibility of products.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Research & Execution Analyst
Apeejay Education Society
10.2022 - 06.2023
- Building strong and positive relationships with stakeholders by staying polite and helpful throughout interactions
- Maintaining Cash flows
- Maintaining data of stakeholders in in-house portal
- Reporting of daily operations/queries/collections to the management
- Address and resolve stakeholder complaints in efficient, effective and timely manner
- Generating new business by executing strategic campaigns and proactively cold calling stakeholders for various programs/product we cater
- Schedule, arrange and attend meetings with stakeholders to maintain trusting and long-lasting relationships
- Create sales and marketing strategies to increase customer base and enhance sales
- End to End Relationship Management
- Maintained up-to-date records of research activities and results for future reference.
- tical, qualitative, and quantitative analysis.
- Utilized advanced analytical software to analyze data sets.
- Reviewed documents and data to identify trends and patterns.
Sales and Marketing Manager
Unacademy
03.2021 - 10.2022
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Analyzed sales and marketing data for improved strategies.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Responsible for the overall development, performance and maintenance of the center's activity to obtain the maximum efficiency, quality, service and profitability
- Taking care of marketing and school engagement activities, collaborating plans and implementing strategies to drive business
- Taking care of branch operation, retention and customer satisfaction
- Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
- Generated business intelligence reports to inform strategic decision-making.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Implemented systems and procedures to increase sales.
Business Development Manager
upGrad Education pvt.ltd
04.2019 - 02.2021
- 120-150 Cold calls in a day on provided leads
- Worked with senior leaders to determine marketing priorities.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Identified effectiveness and impact of marketing initiatives through tracking and analysis.
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
- End to End Inside Sales
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
Sr.Trainer- Sales & Business Development
Oppo Mobiles Delhi
07.2014 - 01.2019
- From 2014 to 2015, worked as a Sales Representative and then promoted as a Sr.Trainer- Sales & Business Development in July 2019.
- Mentored new hires, resulting in stronger staff development and increased productivity.
- Performed continuous evaluations of content and plans to enhance delivery and improve effectiveness.
- Scheduled and taught in class and online courses to increase learning opportunities.
- Monitored participant workflow and behaviors throughout training process.
- Contributed to reductions in employee turnover by revamping training programs.
- Introduced standardized training for cohesive learning environments.
- Implemented diverse instructional methods, optimizing trainee engagement.
Education
B.A. (Hons) - English: English
School Of Open Learning
07.2018
12th - Commerce
Little Flowers Public Sr.Sec School
Delhi05.2014
10th - CBSE
Little Flowers Public Sr.Sec School
Delhi03.2012
Skills
- Sales and Marketing
- Team Leadership
- Managing Transitions
- Growth Management
- Marketing Strategies
- Business Analysis
- Account Management
- Process Improvement
- Quality Control
- Staff Management
- Verbal and Written Communication
Timeline
Expansion Manager
Self-employeed
07.2023 - Current
Research & Execution Analyst
Apeejay Education Society
10.2022 - 06.2023
Sales and Marketing Manager
Unacademy
03.2021 - 10.2022
Business Development Manager
upGrad Education pvt.ltd
04.2019 - 02.2021
Sr.Trainer- Sales & Business Development
Oppo Mobiles Delhi
07.2014 - 01.2019
B.A. (Hons) - English: English
School Of Open Learning
12th - Commerce
Little Flowers Public Sr.Sec School
10th - CBSE
Little Flowers Public Sr.Sec School
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