Nitika Sharma

• Managed three key products: Implementation & Renewal Tool, DecisionEnablement, and Tuition Reimbursement, driving product new functionalities, enhancements and performance improvements.
• Delivered innovative design solutions to enhance product
  functionality, resulting in better platform performance and user
  experience.
• Developed comprehensive product roadmaps, setting clear vision and direction for development team.
• Optimized product performance with data-driven analysis and
  continuous improvement initiatives.
  Managed the full product lifecycle, from ideation through post-launch support, ensuring rigorous quality control at every stage.
• Analyzed product metrics, customer feedback, and emerging
  opportunities to inform business strategy during quarterly planning sessions.
• Analyzing data via Mixpanel to identify product metrics and drive
  decisions involves a systematic approach to understand user behavior, product performance.
• Facilitated partnerships with key stakeholders to expand product reach and enhance value proposition.
• Documented user stories , specifications, and product features in jira to communicate across teams and build mandatory requirements.
• Streamlined internal communication, implementing agile
  methodologies to enhance team productivity and project transparency.
• Coordinated beta testing programs to gather early-stage feedback and refine product features before wider release

• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
• Worked on new product product development planning and enhance existing products & features based on customer interest data.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Developed marketing plans and strategy to promote specific products to target demographics.
• Prioritized roadmap in order to achieve product goals and metrics.
• Reviewed new opportunities to drive business strategy at planning sessions.
• Developed product documentation to communicate upcoming features and products to internal teams.
• Established criteria for each milestone within product roadmap as means to measure developmental progress.
• Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Managed & supervised design & content team for targets and quality.

Fareportal is an US Travel Agency. I worked as an Online Marketing Intern, there I worked on various online channels such as Email marketing, SEOs, SEMs, and Affiliate marketing.