Nitin Arora
Media, Sports & Entertainment
Bangalore,Karnataka
Summary
Inquisitive by nature, and driven by intrinsic motivation. The combination of these two factors led to the journey in the Sports & Entertainment area for a substantial amount of time in my career.
Overview
12
12
years of professional experience
6
6
Years of experience in Media, Sports & Entertainment
Work History
Head of Brand & Marketing
Sportvot
06.2024 - Current
- Content, Copywriting, Narrative building, distribution channels, partnerships for B2B & B2C Marketing Efforts
- Marketing led Revenue Growth of 140% since June 2024
- 40% growth in Incoming Lead Quality & Quantity from existing channels
- Branding Revamp & launch of 2 New Instagram Channels
- 2 marketing insights driven Lead Channels identified & activated
- Average CTR of 6-7% across channels
- Dual Brand Narrative for Indian, and International markets
- Marketing operations optimisation through Automation with WATI, Zapier, Hootsuite, and other Generative AI Tools.
Product & Brand Lead
Bidzapp
01.2021 - 11.2022
- India's first Auction Led E-Commerce Platform
- Custodian for Product Dev(backend, frontend, design, feature planning), Launch & Scaling: Over 1 million downloads in 12 months
- P&L Management
- Brand Building, Fundraising, & Maintaining CPM, CTR, CPC, Conversions
- Operational Tool Supervision
- Marketing & Attribution tool management
Product & GTM Strategy Consulting
UpCric.io
11.2022 - 06.2023
- Built a B2C Sports NFT Trading Platform
- GTM benchmarking, Business Intelligence, Operations & NFT Creation
- Dev Management & Sprint Planning for Version 1 and beyond
- User Behavioral Research, Best Practices & Competitor Analysis
- Marketing Strategy, Mix & Budgeting
Strategy & Operations
KRI Entertainment
10.2019 - 10.2020
- Boutique Celebrity Portfolio Management with celebrated artists like Taapsee Pannu, Vicky Kaushal, Irrfan Khan etc
- On the roster
Brand Lead
Pune 7 Aces/Premier Badminton League
10.2018 - 10.2020
- Brand Identity, positioning & communication
- Franchise Operations
- Revenue, P&L Sustainability
- Fundraising, Academies & Expansion
Co-Founder
Talentz World
09.2016 - 09.2018
- Celebrity Portfolio Management across Sports & Entertainment
Sports Programming - Broadcast Talent Management
Star Sports
09.2014 - 08.2016
- Asia's Largest Sports Content Producer & Broadcaster
- Identified, ideated, groomed & deployed over 100 On-Air Talent across Cricket, Football, F1 & Badminton
Events & Activations
Radio Mirchi
06.2014 - 09.2014
- Strategise, Sell & Execute On-Ground Led Brand activations
Senior Executive
Percept Sports & Entertainment
10.2012 - 06.2014
- India's leading Corporate & Experiential Event Management Company
- Design, Strategise, plann & execute Event IP's for Brands
Education
Diploma in Sports Management -
09.2019 - 07.2020
Masters - MBA - undefined
01.2009 - 01.2011
Degree - B.COM - undefined
01.2006 - 01.2009
Skills
Sports Marketing
Projects
Google Digital Garage, 11/2017, 12/2017 Facebook Blueprint, 12/2017, 01/2018
Timeline
Head of Brand & Marketing - Sportvot
06.2024 - Current
Product & GTM Strategy Consulting - UpCric.io
11.2022 - 06.2023
Product & Brand Lead - Bidzapp
01.2021 - 11.2022
Strategy & Operations - KRI Entertainment
10.2019 - 10.2020
FIFA/CIES - Diploma in Sports Management,
09.2019 - 07.2020
Brand Lead - Pune 7 Aces/Premier Badminton League
10.2018 - 10.2020
Co-Founder - Talentz World
09.2016 - 09.2018
Sports Programming - Broadcast Talent Management - Star Sports
09.2014 - 08.2016
Events & Activations - Radio Mirchi
06.2014 - 09.2014
Senior Executive - Percept Sports & Entertainment
10.2012 - 06.2014
ICFAI, Mumbai - Masters - MBA,
01.2009 - 01.2011
Jai Hind College, Mumbai - Degree - B.COM,
01.2006 - 01.2009
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