Summary
Overview
Work History
Education
Skills
Languages
Name
Timeline
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Nitin Bhasin

Panipat

Summary

A Performance-driven Sales Professional with successful track record of managing sales operations in multiple industries from Telecom, Fire & Safety to present Healthcare diagnostic industry. Effective leader with focus on developing business in Retail Sales/Large Corporate through direct /indirect teams and channels. Expertise in formulating growth strategies by penetrating new markets, increasing outlet universe, predicting and capitalizing incremental opportunities, market trends, competition analysis, And guiding numerous advertising strategies to increase revenue And market share.

Overview

18
18
years of professional experience

Work History

Regional Manager

Max Lab Ltd,(Max Healthcare Ltd).
Haryana
01.2021 - Current

Max Lab is a division of Max Healthcare, one of South Asia’s largest healthcare providers. At Max Lab, we are at the forefront of diagnostic technology, servicing emergency and critical tertiary care needs of more than 7 Super Specialty hospitals and thousands of primary care healthcare providers and Doctors. With an experience of over 7,000,000 samples tested every year, the laboratory benefits directly by catering to patients with complex or rare cases, and in interpreting unusual results.

Job Profile.

  • Responsible for sales and revenue generation (growth) with cost containment in order to optimize corporate growth and profitability objectives.
  • Productively handling a team of 110 (Pcc & Pup) and 5 HLMs in Haryana, with 10 on-roll and 50 off-roll employees.
  • Provide training to direct Sales team & Coco teams to archive the desired productivity.
  • Locating uncovered areas and rolling out new branded retail stores, along with segment-wise working, will create a difference between a branded lab of Max Lab & a normal lab.
  • Guiding teams in client selection for franchisee network development and onboarding, as per company policy.
  • Managing a healthy relationship with SMEs, corporate clients, and developing new clients.
  • Keeping track of the product entering the market, monitoring competition, and coordinating with the marketing department for implementing marketing strategies.
  • Ensuring minimal churn through various retention measures. Maintaining excellent client relationships, understanding and addressing customer needs, and providing appropriate and timely resolutions.
  • Leading all ATL and BTL activities in the assigned geography, and ensuring proper execution to achieve maximum output.
  • Training & motivation to team members to get desired level of productivity.
  • Detail working on Monthly Operating Plan. (Ownership with Time frame)
  • Created and maintained relationships with key customers in the region.
  • Evaluated customer feedback and adjusted company processes accordingly.
  • Worked with direct reports to develop and implement action plans, improving operating results.

Regional Sales Manager

Cease Fire Ltd.
New Delhi
06.2018 - 01.2021

Commercial Kitchen Division.

Area: North India (Zone includes Delhi-NCR, Haryana, Rajasthan, and Punjab & H.P.). Ceasefire, India’s most trusted fire safety and security brand, is today a holistically integrated fire safety and security solutions conglomerate. Having invested extensively in R&D, the company has a range of 400 revolutionary, lifesaving products that span from prevention to early detection, to firefighting, to evacuation, and post-fire damage.

Control.

Job Profile.

  • Products offered: kitchen suppression system. Drive business through a team of 5 ASMs and 20 trade partners through direct sales and promotional activities into corporate accounts, food chains, food courts in malls, consultants, and contractors for new projects, the hotel industry, and industrial manufacturing units.
  • Identify and develop profitable business relationships with key corporate clients in the industry.
  • Accountable for sales and productivity targets, offering services to clients while keeping the fact of ROI into consideration.
  • Improve the revenues from accounts, and manage the overall profitability for an account.
  • Ensure account coverage and account management with select industry clients.
  • Directly handled large SME and corporate accounts.

Senior Lead

Sistema Shyam Teleservices Ltd.
Jaipur
02.2009 - 11.2017

Senior Lead – Fixed Wireline Business Unit.

Area: Jaipur. (Zones include Jaipur, Bikaner &Jodhpur.)

Growth

May 2015 – November 2017 (Senior Lead).

Oct. 2012 - May 2015 (Lead).

Feb '09 - Oct '11 (Assistant Manager).

Sistema Shyam Teleservices is a joint venture company between Sistema of Russia and the Shyam Group of India. Sistema Shyam Teleservices Limited has licenses and spectrum to provide mobile telephony services on the CDMA platform in eight circles across the country. Sistema Shyam Teleservices Limited (SSTL) launched its CDMA mobile services in the Rajasthan circle under the brand name 'Rainbow'. SSTL is an established player in the telecom circuit, and is the first private telecom service provider in Rajasthan.

Job Profile.

  • Responsible for driving the postpaid sales with a huge range of products and services, such as PRI, lease lines, fixed wireline telephones, broadband, mobility, and data card solutions.
  • Productively handled the team of four on roll, with a sales team of 40 DST for individual, SME segments, 20 channel partners, and business contribution from the direct on-roll team. Also responsible for maintaining the desired level of productivity from all three channels.
  • Accountable for sales target by offering services to client with keeping fact into consideration of ROI.
  • Provide training to direct Sales team & CSA teams to archive the desired productivity.
  • Responsible for identifying and mapping new accounts as well as categorizing the same on the basis of A, B & C category.
  • Managing healthy relationship with SME, Corporate clients & developed new clients.
  • Keeping track of the product entering the market, monitoring competition, and coordinating with the marketing department for implementing marketing strategies.
  • Conduct weekly performance reviews on the basis of various parameters to keep a check on the performance of team members. So that desired productivity will easily be met.
  • Ensure account coverage and account management with select industry clients, and improve the revenues from accounts while managing the overall profitability for an account. Focused on maximizing revenue enhancement by identifying low pulse lines, and increasing revenue through proper instrument positioning, customized plans, and increased revenue by upselling to existing customers.

Achievements.

  • Got award “Exemplary Contribution” from COO in 2009.
  • Rated as “Exceptional” in PMS Year 2009.
  • Got award “Outstanding Performance” award from COO in 2010.
  • Got award “Star of the Month” in Sep 2011.
  • Achieve Certificate of Appreciation “FLAU” COO in 2014.
  • Achieve Award “COO TROPHY” May 2014.
  • Achieve Award “COO TROPHY” Oct 2014.
  • Achieve Award “COO TROPHY” Dec 2014.
  • Achieve Special Award from COO in April 2015.

Senior Executive – Branded Retail

Tata Tele Services Ltd
Ambala
11.2007 - 02.2009

Tata Teleservices Limited (TTSL) spearheads the Tata Group's presence in the Indian telecom sector. Incorporated in 1996, Tata Teleservices was the first to launch Mobile services in India in the Andhra Pradesh circle.

Job Profile.

  • Handling a team of 18 TVS (True Value Shoppe) and 3 TVH (True Value HUB) in the Ambala zone, with 3 on-roll and 15 off-roll employees.
  • Achieving targets for the stores in sales and productivity.
  • Ensure the profitability of all the stores.
  • Locating uncovered areas and rolling out new branded retail stores, while creating the difference between a branded store of TATA Indicom and a normal retailer.
  • Training and motivation for team members.
  • Ensuring that optimum stock levels are maintained by all departments through an efficient ordering system, and also quality service, acquisition (retention, ARPU, churn, call wrap-up, etc.).
  • Managing merchandising at all stores.
  • Coordinating with the Marketing department for implementing marketing strategies.

Achievements.

  • Increase in prepaid, as well as postpaid, business each by five times month on month. Created the presence of TATA Indicom as a brand, and made retail a very viable business. Launched the stores in small towns as well, so that full-fledged sales and service are provided to customers everywhere.

Executive – Sme, Individual & Corporate.

Bharti Airtel Ltd.
Karnal
09.2006 - 11.2007

Area: Karnal, Panipat, and Ambala.

Bharti Airtel Ltd. It is one of the landline and broadband service providing divisions of the Bharti Group and is the largest private basic telephone and broadband service provider in India.

Job Profile.

  • Handling a Sales team of 5 direct sales officers for SME, Corporate, Individual.
  • Developed and implemented strategies to increase sales for segments.
  • Created marketing campaigns and content to promote products and services.
  • Coordinated with other departments to ensure efficient operations .
  • Directly handled large SME and corporate accounts.
  • Training for direct Sales team.
  • Also handling retention and churn management in the designated territory.

Education

B.Com(P) -

Delhi University
New Delhi

Certificate course in e-commerce -

STG
Delhi

PGDM:- Sales & Marketing -

AIIMA
Delhi

Skills

  • Business development and planning
  • Channel Management
  • Customer Relations
  • Negotiation
  • Strategic planning
  • Client Account Management
  • Sales Training and Leadership
  • Positioning a Product
  • Analytical and conceptual skills
  • Key account development

Languages

Hindi
First Language
English
Upper Intermediate (B2)
B2

Name

Nitin Bhasin

Timeline

Regional Manager

Max Lab Ltd,(Max Healthcare Ltd).
01.2021 - Current

Regional Sales Manager

Cease Fire Ltd.
06.2018 - 01.2021

Senior Lead

Sistema Shyam Teleservices Ltd.
02.2009 - 11.2017

Senior Executive – Branded Retail

Tata Tele Services Ltd
11.2007 - 02.2009

Executive – Sme, Individual & Corporate.

Bharti Airtel Ltd.
09.2006 - 11.2007

B.Com(P) -

Delhi University

Certificate course in e-commerce -

STG

PGDM:- Sales & Marketing -

AIIMA
Nitin Bhasin