Nitin Gangwar
Senior Executive - Digital Marketing
Pilibhit
Summary
Experienced and energetic Marketing Executive with over five years of experience effectively managing digital marketing campaigns from conception to completion
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
Senior Executive - Digital Marketing
FarEye Technologies Pvt Ltd
Noida
2021.12 - Current
- Analyzed past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones
- Tracked, analyzed, and reported data on digital marketing campaign performance
- Researched keywords relevant to the marketing efforts of clients
- Optimized website conversion rates with A/B testing of content, CTA, fold placement, and website personalization for end-user
- Owned a quarterly budget of USD 150k for paid campaigns across platforms such as Google Ad words, and 6Sense(ABM tool)
- Spearheaded Demand Generation activities as per enterprise Go-To-Market strategy across various regions
Senior Executive - Marketing
SourceFuse Technologies
Noida
2020.10 - 2021.11
- Strategized SEO and SEM across regions to boost top-of-the-funnel traffic and purification to achieve business objectives
- Analyzed and defined keyword strategy for SEO and paid search initiatives
- Managed overall SEO, SMO, PPC campaigns with team & team building for SEO, SMO, PPC
- Recommending and implementing SEO strategies to help increase leads and revenue
Digital Marketing Executive
JungleWorks, Click Labs
Chandigarh
2018.11 - 2020.10
- Assisting in the formulation of strategies to build a lasting digital connection with consumers
- Launching optimized online adverts through Google AdWords, Facebook, and more and planning and monitoring the ongoing company presence on social media
- Tracking and analyzing campaign results through Google Analytics and CRM for new campaigns and budgeting
- Evaluating the performance of digital marketing efforts using a variety of Web Analytics Tools, Google Analytics, Web Trends, and so on
- Measuring site traffic, identifying and evaluating new digital technologies, and optimizing marketing campaigns, email marketing, and social media using Web Analytics Tools including SEO, Paid Campaigns, Content Distribution, and Trackbacks
- Analyzing month-wise revenue, CAC and LTV regionally and planning next month & campaigns accordingly
- Developing high-impact digital campaigns to generate revenue, drive increased usage of products
- Analyzing the performance of digital campaigns, ensuring revenue generation, optimizing conversion rate
Digital Marketing Associate
Bold Kiln
Noida
2017.10 - 2018.11
- Worked on SEO On and Off-Page activities and built SEO proposals for client acquisition
- Analyzed and defined keyword strategy for SEO and paid search initiatives
- Executed link-building and outreached efforts
- Wrote and optimized Meta Tags and Website Content
- Drafted optimized Ad copy and landing page content for advertising campaigns
- Contributed to the Set up and launched advertising campaigns on platforms including Google
- AdWords, Bing Ads, Twitter, LinkedIn, Facebook and other emerging platforms
- Aided in media planning research and compiled and analyzed SEO and paid advertising reports
Education
High School Diploma -
Shri Siddhi Vinayak Polytechnic
Bareilly 2011.07 - 2014.08
Computer Science & Engineering
JSS Academy of Technical Education
Noida 2014.08 - 2017.08
Skills
Communication Skills
Microsoft Excel
Digital Campaigns
Performance marketing
Google AdWords
Google Analytics
Facebook Ads Manager
Hubspot
LinkedIn Campaign Manager
Marketing Research & Analysis
Competitive research
Timeline
Senior Executive - Digital Marketing
FarEye Technologies Pvt Ltd
2021.12 - Current
Senior Executive - Marketing
SourceFuse Technologies
2020.10 - 2021.11
Digital Marketing Executive
JungleWorks, Click Labs
2018.11 - 2020.10
Digital Marketing Associate
Bold Kiln
2017.10 - 2018.11
Computer Science & Engineering
JSS Academy of Technical Education
2014.08 - 2017.08
High School Diploma -
Shri Siddhi Vinayak Polytechnic
2011.07 - 2014.08