Nitin Gangwar

• Formulated comprehensive Account-Based Marketing strategies catering to MEA, SEA, and ANZ markets.
• Managed a quarterly budget of $90K for paid advertising campaigns across platforms like Google Ads and LinkedIn, optimizing performance and maximizing ROI.
• MarTech enthusiast, collaborating to ensure smooth data integration across various tools for reporting, campaigns, and website personalization.
• Collaborated with sales teams to drive joint Go-To-Market for new business and build a stable and predictable pipeline.
• Generate qualified leads through a strategic marketing mix, including thought leadership webinars, content marketing, and event-based outreach.
• Boost engagement with targeted digital marketing efforts, such as Google search ads, retargeting, email marketing, and social media campaigns.
• Plan and execute industry roundtables with key associations in SEA & ANZ to enhance brand awareness and establish connections with decision-makers, leading to sales-qualified leads by fostering direct engagement and conversation.

Imapct(QoQ):

• Increased overall regional traffic by 50% in SEA, and 65% in ANZ.
• Boosted marketing-qualified leads (MQLs) by 43% in SEA and 67% in ANZ.
• Sales-qualified opportunities (SQOs) grew by 20% in SEA and 32% in ANZ as a result of targeted marketing efforts.

• Strategized SEO and SEM across regions to boost top-of-the-funnel traffic and purification to achieve business objectives
• Analyzed and defined keyword strategy for SEO and paid search initiatives
• Managed overall SEO, SMO, PPC campaigns with team & team building for SEO, SMO, PPC
• Recommending and implementing SEO strategies to help increase leads and revenue

• Launching optimized online adverts through Google Adwords, Facebook and more and planning and monitoring the ongoing company presence on social media
• Oversaw and allocated a $200K quarterly budget for global paid marketing initiatives
• Evaluating performance of digital marketing efforts using a variety of Web Analytics Tools, Google Analytics, Web Trends and so on
• Measuring site traffic, identifying and evaluating new digital technologies and optimizing marketing campaigns using Web Analytics Tools including SEO and Paid Campaigns
• Analyzing month-wise revenue, CAC and LTV regionally and planning next month's campaigns accordingly
• Analyzing performance of digital campaigns, ensuring revenue generation, optimizing conversion rate
• Highlights:
• Planned weekly blogs, emailers, newsletters and crafted contents for website and increased organic leads by 15%
• Reduced Junk leads by 20% and increased Sale qualified leads from 19/month to 23/month with lower cost per qualified

• Worked on SEO On and Off-Page activities and built SEO proposals for client acquisition
• Analyzed and defined keyword strategy for SEO and paid search initiatives
• Executed link building and outreached efforts
• Provided assistance in technical SEO website audits and competitor analysis
• Wrote and optimized Meta Tags and Website Content
• Drafted optimized Ad copy and landing page content for advertising campaigns
• Contributed in the Set up and launched advertising campaigns in platforms including Google AdWords, Bing Ads, Twitter, LinkedIn, Facebook and other emerging platforms
• Ensured budgets are on pace and KPIs are being met
• Aided in media planning research and compiled and analyzed SEO and paid advertising reports