Nitin Golani

• Joined Fave as Senior Key Account Manager for Ahmedabad
• On-boarded different types of outlets to launch Fave in the city
• Worked on increasing penetration (From 0 to 77 Outlets), transactions (from 0 to 361 transactions), and GTV (from 0 to 2.25L)
• Worked closely with city head to introduce affordable marketing strategies in th city

• Increased advertisement revenue by 85.1% QoQ by formulating action plans through various advertisement products and data driven insights to expand online business for restaurant partners
• Designed & executed strategic plans for growing the Gross Merchandise Value of the portfolio by 22% and generating a GMV of 3.5 cr+ MoM
• Launched Zomato in teir-3 cities by on boarding and handling a portfolio of 300+ restaurant partners, bringing market penetration to 87.3% and sensitized restaurant partners to adapt to online ordering as an additional source of revenue
• Managing 500+ restaurant partners including Key chain accounts of the city by driving & executing growth strategies for their business on monthly basis through various data-driven techniques, campaign management and promotions to improve their visibility & reach
• Secured top 3 positions consistently in the PAN India Leaderboard for outperforming in various growth initiatives and ranked amongst the top 10 for acing the learning and development sessions.
• Launched and was accountable for penetrating various flagship products & loyalty programs of the company like Meals for one, Restaurant Referral Program, Zomato Premier League, Zomato Pro and Zomato Market in the city

• Coordinated with multiple Digital Agencies and handled 5 customer engagement campaigns on social media platforms resulting in increment of 3.2X in engagement and 2.6X in followers
• Streamlined flow of purchase orders from E-commerce vendors to optimize purchase process
• Collating reports of all on-going social media campaigns to analyze and derive insights helpful for management team in taking necessary decisions
• Monitoring social media handles on daily basis and improving customer engagement in various online contests
• Designed and conducted primary research of 300 respondents to uncover buying pattern and efficacy of current media mix.
• Presented key insights on customer consumption pattern, competitor offering and customer demographics to understand local trends and finalizing pricing of various products in segment.

Aggregate: 72%

Aggregate: 81.8%

Aggregate: 63.33%

Aggregate: 57.8%