Nitin Kumar
Noida
Summary
Results-driven Digital Marketing Specialist with 4+ years of expertise in B2B SaaS growth, lead generation, SEO, SEM, and full-funnel marketing campaigns. Proven track record in leveraging advanced tools like Streak CRM, HubSpot, Evaboot, and LinkedIn Sales Navigator to optimize customer acquisition, email marketing, and CRM automation. Skilled in Google Ads, Meta Ads, A/B testing, and data analysis to drive ROI and MQLs. Known for reducing CAC by 30% and increasing sales by 40% through data-driven strategies.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Lead Generation & Performance Marketing Specialist
Xten-AV LLC
06.2021 - Current
- Designed and executed targeted lead generation campaigns using Apollo, LinkedIn Sales Navigator, Evaboot, and RocketReach, increasing qualified leads by 35%.
- Integrated HubSpot CRM and Streak CRM to streamline lead tracking, automate follow-ups, and boost the lead-to-customer conversion rate by 22%.
- Implemented debounce for email verification, ensuring clean and accurate email lists, which increased email campaign deliverability by 20%.
- Developed Google Ads and Meta Ads campaigns, resulting in a 25% reduction in CAC and a 20% increase in ROI.
- Managed and optimized email marketing flows via Mailchimp and HubSpot, improving open rates by 24% and CTR by 18%.
- Utilized Google Analytics to refine customer acquisition strategies, lowering bounce rates by 15% and increasing site conversions by 20%.
- Conducted A/B testing on email subject lines, landing pages, and ad creatives, resulting in an 18% improvement in conversion rates.
Marketing Trainee – Digital Strategy
India News Communication Ltd.
12.2020 - 05.2021
- Assisted in SEO efforts, improving organic search rankings and increasing traffic by 18%.
- Supported email marketing efforts through Mailchimp, optimizing lead nurturing sequences and improving customer engagement by 15%.
- Conducted market research, competitive analysis, and assisted in developing content for SEO and email marketing campaigns.
Education
MBA - Marketing & Operations
GL Bajaj Institute of Management & Research
Noida12.2021
B.Sc. - Medical Physiology
Amity University
Noida12.2018
Skills
- Lead generation
- Apollo
- LinkedIn Sales Navigator
- Email marketing
- A/B testing
- Performance marketing
- SaaS, B2B prospecting
- Google Analytics
- Rocket Reach
- Lusha
- Evaboot
- Streak CRM
- HubSpot CRM
- Account-Based Marketing
- Email automation
- Mailchimp
- Drip campaigns
- Lead nurturing
- Email list management
- Open Rate Optimization
- CTR Optimization
- ROI generation
- Google Ads
- Meta Ads
- LinkedIn Ads
- Market research expertise
- Paid Search Optimization
- Screaming Frog
- Google Search Console
- Microsoft Excel
- Conversion Rate Optimization
- Funnel Analysis
- Data-Driven Reporting
- Data Analysis
- SQL
- Power BI
Certification
- Google Ads – Search & Display Certified
- Meta Certified Digital Marketing Associate
- HubSpot Inbound Marketing Certified
- Mailchimp Email Marketing Fundamentals Certified
- Google Analytics Certified
Achievements Metrics
- Increased qualified leads by 35% using advanced lead generation tools, including Apollo, LinkedIn Sales Navigator, RocketReach, and Evaboot
- Improved email deliverability by 20% and open rates by 24% using Debounce and Evaboot for email verification and list management
- Reduced CAC by 25% through the optimization of paid search and social ads
- Increased MQLs by 40%, contributing to a 40% revenue growth in 2024
- Improved conversion rates by 18% through continuous A/B testing and optimization of email, landing page, and ad creatives
Timeline
Lead Generation & Performance Marketing Specialist
Xten-AV LLC
06.2021 - Current
Marketing Trainee – Digital Strategy
India News Communication Ltd.
12.2020 - 05.2021
MBA - Marketing & Operations
GL Bajaj Institute of Management & Research
B.Sc. - Medical Physiology
Amity University
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