Summary
Overview
Work History
Education
Skills
Extramural Activities
Profile Snapshot
Languages
Certification
Timeline
Generic

Nitin Malik

Mumbai

Summary

Dynamic marketing communication professional with 15+ years of experience, working on diverse product portfolios of big cooperates and leading advertising agencies. Proven track record of defining effective marketing communication strategies in-line with the key business priorities. Strong acumen of brand building, communication development, project management, relationship building, consumer insight, category understanding, revenue management with various category understanding like Luxury Smartphones, Consumer Durables, FMCG, FMCD, Telecom & Retail. Passionate about disruptive & radical ideas resulting in positive business growth

Overview

17
17
years of professional experience
1
1
Certification

Work History

Regional Marketing Manager(West)

Reliance Digital
Mumbai
11.2021 - Current
  • Leading a regional marketing team by providing guidance, mentorship, and support for professional development
  • Designing and implementing Regional marketing strategies tailored to specific regions to increase brand awareness, footfall in stores, and sales
  • Planning and executing regional advertising campaigns across various channels such as print, digital, social media, and outdoor advertising
  • Coordinating with advertising agencies or vendors to ensure campaigns are executed effectively within budget and timeline
  • Identifying and developing partnerships with local businesses, organizations, or influencers to enhance brand visibility and engagement
  • Negotiating sponsorship deals for events or collaborations that align with the brand's marketing objectives
  • Developing and managing the regional marketing budget, ensuring optimal allocation of funds across different marketing initiatives
  • Tracking and analyzing the ROI of marketing campaigns to optimize future spending
  • Monitoring competitor activities and market trends within the region to identify opportunities and potential threats
  • Collaborating with internal teams such as sales & merchandising to ensure alignment of marketing efforts with overall business objectives.

Marketing Manager– Modern Trade

LG India
Gurgaon
08.2017 - 11.2021
  • Creating comprehensive trade marketing plans aligned with overall business objectives and sales targets
  • Collaborating with cross-functional teams including sales, product management, and marketing to ensure alignment of strategies
  • Developing strong relationships with key modern trade partners (large retail chains, hypermarkets, and electronics stores)
  • Identifying new opportunities for expanding LG's presence and visibility within the modern trade channel (Reliance, Croma & Vijay Sales)
  • Planning and executing promotional campaigns and activities tailored for modern trade outlets to drive product sales
  • Negotiating promotional terms, SOH placements, and pricing agreements with trade partners
  • Managing the trade marketing budget effectively to maximize ROI on promotional activities and campaigns
  • Liasoning with Internal Commecrial/ Legal teams and Modern Trade Accounts to finalize and execute MOU agreements space on Hire in mutual benefit
  • A sellout based approach, focus on ensuring the right availability of manpower at all retail touch points.

Product Marketing Manager- AC

Panasonic India
Gurgaon
09.2016 - 08.2017
  • Developed product positioning and messaging that differentiates AC products in the market
  • Assisted in planning the launch of new product and releases and manage the cross-functional implementation of the plan
  • Crafting strategy and managing the marketing programs that drive demand for AC product
  • Developed integrated marketing communications plans for product launches and implemented across print, sales training, sales collateral and tradeshow marketing
  • To Plan, conduct and manage Dealer/Distributor Meet for New Product Launches
  • Efficiently managing media distribution (TV, press), advertising campaigns, sales promotion campaigns for new product launch.

Account Director– Samsung AV

Cheil Worldwide
Gurgaon
03.2014 - 09.2016
  • Was responsible for IMC and end-to-end deliveries of the second largest business of Samsung i.e
  • Samsung Televisions
  • Was efficiently leading and coordinating with all cross-functional teams to provide effective communication solutions with measurable KPIs
  • Worked on brand positioning strategy and conceptualization of all brand & product launch campaigns
  • Mentored and groomed my team to be the future assets for the organization while addressing routine operational glitches and keeping them motivated.

Account Manager– GSK (Horlicks)

JWT
Gurgaon
08.2012 - 03.2014
  • Worked consistently with cross-functional teams to deliver seamless and highly effective marketing and communication solutions for the clients
  • Tracking of constant trends and changes in the HFD category and consumer behaviour in India
  • Successfully executed cause related marketing campaign for Horlicks- Ahaar Abhiyaan
  • Monitored and handled campaign on Indian Idol Junior single handidly
  • Winner of the Brand fest competition for- Best brand team 2013.

Senior Account Executive- HeroMoto Corp (Passion Pro), Evok retail (Hindware)

Percept/h
New Delhi
08.2011 - 08.2012
  • Thematic & tactical advertising - from conceptualization to final execution, ensuring brand values and strategies are reflected in consumer communication
  • Direct interface with top-level executives for co-ordinations and implementation of campaign.

Team Lead– Operations

Genpact
Gurgaon
05.2007 - 05.2010
  • Clients Handled: Wells Fargo Bank
  • Led a 6-member team working on Fraud Management Operations for Wells Wachovia Bank, USA
  • Resolved operational issues through in-depth coordination with onshore teams
  • Improved customer service based on client’s feedback through the development of new policies and procedures.

Education

Post Graduate Diploma Programme in Communication -

The Delhi School of Communication
01.2012

Masters in Mass Communication -

Guru Jambheshwar University
01.2012

Bachelors in Business Administration -

BLS Instituteof Management, IP University, Delhi
01.2005

Skills

Hard Skills

  • Marketing Communication
  • Brand Positioning & Building
  • ATL & BTL
  • Digital Marketing
  • Project Management
  • Offline media

Soft Skills

  • Leadership
  • Communication
  • Creative and Analytical Thinking
  • Time Management
  • Team work & Collaboration
  • Adaptibility & Flexibility

Extramural Activities

  • Volunteer with the Art of Living Foundation, May 2005 – till Date
  • Assisted in organising College fest- Manthan during Graduation
  • Playing Percussion(Djembe), Reading books, singing, social networking

Profile Snapshot

Dynamic marketing communication professional with 15+ years of experience, working on diverse product portfolios of big corporates and leading advertising agencies. Proven track record of defining effective marketing communication strategies in-line with the key business priorities. Strong acumen of brand building, communication development, project management, relationship building, consumer insight, category understanding, revenue management with various category understanding like Luxury Smartphones, Consumer Durables, FMCG, FMCD, Telecom & Retail. Passionate about disruptive & radical ideas resulting in positive business growth

Languages

English
First Language

Certification

  • · Executive Program in Sales & Marketing from Indian Institute of Management-Lucknow, 2020-21
  • · Executive Program in General Management, Indian Institute of Management-Calcutta, 2008-2009

Timeline

Regional Marketing Manager(West)

Reliance Digital
11.2021 - Current

Marketing Manager– Modern Trade

LG India
08.2017 - 11.2021

Product Marketing Manager- AC

Panasonic India
09.2016 - 08.2017

Account Director– Samsung AV

Cheil Worldwide
03.2014 - 09.2016

Account Manager– GSK (Horlicks)

JWT
08.2012 - 03.2014

Senior Account Executive- HeroMoto Corp (Passion Pro), Evok retail (Hindware)

Percept/h
08.2011 - 08.2012

Team Lead– Operations

Genpact
05.2007 - 05.2010

Post Graduate Diploma Programme in Communication -

The Delhi School of Communication

Masters in Mass Communication -

Guru Jambheshwar University

Bachelors in Business Administration -

BLS Instituteof Management, IP University, Delhi

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