Nitin Malik
Head of Sales & Channel Development
Ghaziabad
Summary
Resourceful Manager offering history of success coordinating and monitoring operations across various departments. Effective leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Highly committed with hardworking mentality to maintain quality of services and products.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
Work History
Head of Sales & Channel Development
Bottoms of Food Services technology Pvt ltd
5 2023 - Current
- Formulating and implementing highly collaborative comprehensive strategy across regions and throughout product lifecycle
- Providing consistent partner management to ensure partners developed their sales, pre-sales and delivery capabilities in-line with designed strategy
- Working closely with channel partners to generate new business in existing accounts and in new markets and secure Rs 2.5 CR business on monthly basis from new locations.
DGM-Sales & Customer Development
Reliance Retail
04.2022 - 04.2023
- Business Strategy designing and AOP planning to achieve customer base and annual 1100MN sales numbers
- Develop Omni Channel experience, set-up JIO POS & analytical tools for sales growth
- Profit & Loss center management
- Analyzing market trends to identify opportunities in brand portfolio; planning and supervising execution of ???concept-to-launch??
- Marketing strategies
- Geo-Graphic Pricing, promotion and cataloging formulation
- People Development (Designing Sales Development tools)
- Negotiated pricing and contractual terms, ownership of tender responses, delivery/invoicing of forecasted revenue within region
- Headed marketing team with objective of Increasing market share and building brands by creating differentiated marketing campaigns in space of.
Sr. Lead -Channel & Brand Partnership
Hiveloop technology Pvt ltd
05.2020 - 04.2022
- Managed budget planning and forecasting for implementing targets sales strategy
- Working closely with colleagues to identify new business prospects and cross-selling & range-selling products
- Devised and executed robust key account management and shopper strategy for target accounts
- Negotiated pricing and contractual terms, ownership of tender responses, delivery/invoicing of forecasted revenue within region
- Identified new product opportunity and spearheaded Go To Market strategy for same
- Setting up of business operations across 4 territories in India.
Sr. Category Development Manager
CP Wholes India Pvt Ltd
01.2019 - 04.2020
- Managed budget planning and forecasting for implementing targets sales strategy
- Working closely with colleagues to identify new business prospects and cross-selling & range-selling products
- Performed monthly sales forecasting & competitive analysis to determine key strategic focus
- Headed marketing team with objective of Increasing market share and building brands by creating differentiated marketing campaigns in space of
- Achieved Average growth of 23% month on month basis in transactions of flagship products
- Managed category, profit & loss management & assumed responsibility for growth of respective category; identified opportunities for growth
- Initiated activities like negotiations for pricing, propositions and margins for products for Web, In-store visual and other special promotions
- Recommended product innovations, new brand/line extensions; conducted necessary approvals and monitored launch with focus on expanding brand portfolio, market share & profits.
Area Sales Manager
Varun Beverages Limited
06.2015 - 01.2019
- Lead team of direct 20+ Sales Executive, 2CFA, 12 Distributor network to manage 35K+ Retailers
- Monitored performance and ROI & stock monitoring of CFA & Distributors
- Increased market reach by identifying market gaps and supervising stockiest appointment to fill same; conducted detailed analysis of market penetrations, competition schemes and execution of BTL activities
- Leveraged key analysis, insights & team approach to drive organizational improvements and implementation of best practices in sales & marketing
- Identified new product opportunity and spearheaded Go To Market strategy for same
- Successfully achieved highest sales for 7+ quarters and won best ASM award 2 time back to back
- Devised comprehensive business plan for region including Key Accounts Strategy, Volumes, Business Forecasts, Budgets/Cost Management & Control, sales pipeline.
Asst. Marketing & Communication Manager
Bharti Hexacom
08.2014 - 06.2015
- Responsible for Brand building & product promotion through all ATL activities & BTL activities like consumer & trade engagement, Retail Visibility, Events & promotions
- Marcom Budget handling intelligence of Rs 13.8 CR
- Responsible for company Own Retail store & Franchisee Retails store opening
- Efficient Liaising and partnering with Govt
- As well as Pvt authorities for BRAND
- Working closely with colleagues to identify new business prospects and cross-selling & range-selling products
- Conceptualized strategic plans for market development in different segments for better market penetration
- Setting up of new activity operations across Rajasthan state territory.
- Enhanced brand visibility by developing and executing comprehensive communication strategies
Trade Marketing Manager
Brindavan Bottlers
08.2012 - 08.2014
- Measure volume of products sold within trade channels and design activity to increase volume contribution
- Conceptualized strategic plans for market development in different segments for better market penetration
- Measure compliance against agreed-upon merchandising guidelines
- Evaluate impact of trade promotions and marketing campaigns on sales uplift (Metric like Promotional lift, incremental sales, or ROI on promotional spend)
- Assess performance of different trade channels (e.g., supermarkets, convenience stores, online retailers) in driving sales and brand growth
- Measure accuracy of sales forecasts for trade channels for regular portfolio & NPD's.
Sale Team Lead
Hindustan Coca Cola Beverages Pvt Ltd
03.2011 - 07.2012
- Led team of 4+ Sales Executive and managing 100+ Key Retailers
- Managed budget planning and forecasting for implementing targets sales strategy
- Working closely with colleagues to identify new business prospects and cross-selling & range-selling products
- Devised and executed robust key account management and shopper strategy for target accounts
- Acquisition of new accounts of Local & National Key A/C's with specific sales volume target
- Launched trolley model (Set-up distribution network with positive P&L as M.T Projects
Education
MBA - Strategic Management
Indian Institute of Management (IIM)
Nagpur, India 08.2022 - 10.2023
MBA - Marketing Management And Research & IB
IILM Academy of Higher Learning
Lucknow 08.2008 - 06.2010
B.Com, Commerce - Accounting And Business Management
Chhatrapati Shahu Ji Maharaj University (CSJMU)
Raebareli, India 06.2005 - 07.2008
12th - Business Management
Govt. Inter College
Raebareli, India 04.2004 - 05.2005
Skills
Leadership
Data Analysis
Market Research and Analysis
Ecommerce Marketing
Trade Promotion Management
Channel Sales Management
New Market Development
Category Management
Channel Sales Strategies
Trade Marketing
Negotiation expertise
Sales Coaching
CRM proficiency
Pipeline Management
B to B sales
KPI Tracking
Personal Information
- Date of Birth: 07/26/88
- Gender: Male
- Marital Status: Married
Nature Photography, Playing badminton & learn new cultures
Whenever I get time from my regular routine life, I take out my camera and straight into the natures lap to capture beautiful experience through my lens view.
And being a ex-university, district level & inter university level badminton player, i try to continue this activity to keep me active on regular basis.
Being an Indian at every 100KM, we can see new & different culture which is contain multiple things (cuisine, dressing, language & challenges etc) and try to adapts there things as much as i can.
Timeline
MBA - Strategic Management
Indian Institute of Management (IIM)
08.2022 - 10.2023
DGM-Sales & Customer Development
Reliance Retail
04.2022 - 04.2023
Sr. Lead -Channel & Brand Partnership
Hiveloop technology Pvt ltd
05.2020 - 04.2022
Sr. Category Development Manager
CP Wholes India Pvt Ltd
01.2019 - 04.2020
Area Sales Manager
Varun Beverages Limited
06.2015 - 01.2019
Asst. Marketing & Communication Manager
Bharti Hexacom
08.2014 - 06.2015
Trade Marketing Manager
Brindavan Bottlers
08.2012 - 08.2014
Sale Team Lead
Hindustan Coca Cola Beverages Pvt Ltd
03.2011 - 07.2012
MBA - Marketing Management And Research & IB
IILM Academy of Higher Learning
08.2008 - 06.2010
B.Com, Commerce - Accounting And Business Management
Chhatrapati Shahu Ji Maharaj University (CSJMU)
06.2005 - 07.2008
12th - Business Management
Govt. Inter College
04.2004 - 05.2005
Head of Sales & Channel Development
Bottoms of Food Services technology Pvt ltd
5 2023 - Current
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