Nitin Malik
Ghaziabad,UP
Summary
Dynamic Business Development leader with over 10 years of proven experience in driving operational excellence and revenue growth. Expertise in client acquisition and contract negotiation is complemented by exceptional interpersonal communication, relationship-building, and team leadership skills. Results-driven professional with a strong track record of consistently meeting and exceeding sales and revenue targets, committed to fostering strategic partnerships that propel business success. Passionate about leveraging innovative strategies to enhance market presence and achieve organizational goals.
Overview
15
15
years of professional experience
Work History
Regional Channel & Marketing Manager
Kandhari Beverages
02.2025 - Current
- - Implemented trade and channel marketing strategies to boost product visibility and strengthen brand presence.
- - Performed comprehensive competition analysis to pinpoint market trends and devise successful marketing tactics.
- Developed strategic partnerships with regional distributors to enhance market penetration.
- Coordinated with finance team on budgeting and forecasting efforts for regional operations.
- Facilitated cross-functional collaboration between sales, marketing, and product teams to ensure alignment on regional goals.
Head of Sales & Channel Development
Bottoms of Food services technology pvt ltd
05.2023 - 02.2025
- Analyzed sales performance metrics to drive continuous improvement initiatives across the organization.
- Implemented CRM systems to streamline sales processes and improve lead management efficiency.
- Conducted market analysis to identify emerging opportunities and competitive threats in food services technology sector.
- Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams.
- Conducted supplier risk evaluations and assisted with regulatory inspections.
- Developed and enforced policies and procedures for compliance with company policies.
DGM-Sales & Customer Development
Reliance Retail
04.2022 - 04.2023
- Business Strategy designing and AOP planning to achieve customer base and annual 350 CR sales numbers.
- Developed Omni Channel experience, set-up JIO POS & analytical tools for sales growth.
- Profit & Loss center management. Analyzing market trends to identify opportunities in brand portfolio; planning and supervising execution of concept-to-launch Marketing strategies.
- Geo-Graphic Pricing, promotion and cataloging formulation. People Development (Designing Sales Development tools).
- Negotiated pricing and contractual terms, ownership of tender responses, delivery/invoicing of forecasted revenue within region.
- Headed marketing team with objective of Increasing market share and building brands by creating differentiated marketing campaigns.
Sr. Lead -Channel & Brand Partnership
Hiveloop technology Pvt ltd
05.2020 - 04.2022
- Developed and implemented category strategies to drive growth and profitability.
- Collaborated with cross-functional teams to optimize inventory management and supply chain efficiency.
- Negotiated contracts with suppliers, ensuring favorable terms and sustainable partnerships.
- Led product launches, coordinating marketing efforts to maximize visibility and sales impact.
- Conducted competitive analysis to benchmark product offerings against industry standards.
- Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
- Increased overall category sales by developing and executing strategic merchandising plans.
Senior Category Manager
CP Wholes India Pvt Ltd
01.2019 - 04.2020
- Led cross-functional teams to develop and implement category strategies aligning with corporate objectives.
- Analyzed market trends and consumer insights to drive strategic sourcing decisions and optimize product assortments.
- Negotiated contracts with suppliers, ensuring favorable terms while maintaining strong relationships for long-term collaboration.
- Managed end-to-end category lifecycle, from product selection to pricing strategies, enhancing overall profitability.
- Developed comprehensive category plans based on competitive analysis, resulting in improved market positioning and share growth.
- Mentored junior category managers, fostering professional development and enhancing team performance through knowledge sharing.
Area Sales Manager
Varun Beverages Limited
06.2015 - 01.2019
- Lead team of direct 20+ Sales Executive, 2CFA, 12 Distributor network to manage 35K+ Retailers.
- Monitored performance and ROI & stock monitoring of CFA & Distributors. Increased market reach by identifying market gaps and supervising stockiest appointment to fill same; conducted detailed analysis of market penetrations, competition schemes and execution of BTL activities.
- Leveraged key analysis, insights & team approach to drive organizational improvements and implementation of best practices in sales & marketing.
- Identified new product opportunity and spearheaded Go To Market strategy for same.
- Successfully achieved highest sales for 7+ quarters and won best ASM award 2 time back to back.
- Devised comprehensive business plan for region including Key Accounts Strategy, Volumes, Business Forecasts, Budgets/Cost Management & Control, sales pipeline.
Asst. Marketing & Communication Manager
Bharti Hexacom
08.2014 - 06.2015
- Developed and executed marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to implement integrated marketing campaigns across multiple channels.
- Collaborated with sales teams to align marketing strategies with business objectives and customer needs.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
Trade Marketing Manager
Brindavan Bottlers
08.2012 - 08.2014
- Measure volume of products sold within trade channels and design activity to increase volume contribution.
- Conceptualized strategic plans for market development in different segments for better market penetration.
- Measure compliance against agreed-upon merchandising guidelines. Evaluate impact of trade promotions and marketing campaigns on sales uplift (Metric like Promotional lift, incremental sales, or ROI on promotional spend).
- Assess performance of different trade channels (e.g., supermarkets, convenience stores, online retailers) in driving sales and brand growth.
- Measure accuracy of sales forecasts for trade channels for regular portfolio & NPD’s.
Sale Team Lead
Hindustan Coca Cola Beverages Pvt Ltd
03.2011 - 07.2012
- Led team of 4+ Sales Executive and managing 200+ Key Retailers of East U.P
- Managed budget planning and forecasting for implementing targets sales strategy.
- Devised and executed robust key account management and shopper strategy for target accounts.
- Developed training programs that enhanced team performance and improved product knowledge.
- Acquisition of new accounts of Local & National Key A/C’s with specific sales volume target. Launched trolley model (Set-up distribution network with positive P&L as M.T.
- Collaborated with cross-functional teams to develop comprehensive sales plans that aligned with overall company objectives.
Education
Executive MBA - Strategic Management
Indian Institute of Management (IIM)
10-2023
MBA - Marketing Management And Research
IILM-Lucknow
Lucknow, India07-2010
B.Com -
Chhatrapati Shahu Ji Maharaj University (CSJMU)
06-2008
Skills
- Sales strategy development
- Strategic marketing planning
- Comprehensive media campaign planning
- Customer acquisition strategies
- Key account management
- Product management
- Product category strategy
- Market expansion strategies
- Strategic channel partnerships
- Competitive landscape evaluation
- Brand strategy development
- Sales performance optimization
- Channel marketing management
LANGUAGES
English
Hindi
Timeline
Regional Channel & Marketing Manager
Kandhari Beverages
02.2025 - Current
Head of Sales & Channel Development
Bottoms of Food services technology pvt ltd
05.2023 - 02.2025
DGM-Sales & Customer Development
Reliance Retail
04.2022 - 04.2023
Sr. Lead -Channel & Brand Partnership
Hiveloop technology Pvt ltd
05.2020 - 04.2022
Senior Category Manager
CP Wholes India Pvt Ltd
01.2019 - 04.2020
Area Sales Manager
Varun Beverages Limited
06.2015 - 01.2019
Asst. Marketing & Communication Manager
Bharti Hexacom
08.2014 - 06.2015
Trade Marketing Manager
Brindavan Bottlers
08.2012 - 08.2014
Sale Team Lead
Hindustan Coca Cola Beverages Pvt Ltd
03.2011 - 07.2012
Executive MBA - Strategic Management
Indian Institute of Management (IIM)
MBA - Marketing Management And Research
IILM-Lucknow
B.Com -
Chhatrapati Shahu Ji Maharaj University (CSJMU)
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