Summary
Overview
Work History
Education
Skills
Websites
Certification
Affiliations
Accomplishments
Languages
Timeline
Generic
Nitin Sharma

Nitin Sharma

New Delhi

Summary

Dynamic Area Manager with over 17 years of experience in retail operations, specializing in multi-stores management and strategic growth. Proven track record of increasing sales by an average of 30% across 22 locations through effective team leadership, inventory control, and customer service excellence. Recognized for implementing innovative marketing strategies that enhance brand visibility and customer loyalty.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Area Sales Manager (My Jio Store)

Reliance Retail Ltd.
06.2017 - Current
  • Handling Stores Sales and operations in North India.
  • Team hiring, training, management and retention.
  • Conducting daily meetings appropriate qualitative and quantitative inputs.
  • Close tracking and monitoring on input KPIs (such as Data and Hot Leads) to help improve productivity.
  • Timely partner payout after due diligence.
  • Drive performance through incentive structure and sales promotion.
  • Responsible for daily, weekly, monthly target achievement as per SOP.
  • Timely reporting in prescribe formats.
  • Managing team of more than 60 employees
  • Coached, developed and motivated team to achieve revenue goals
  • Led, coached and developed employees to achieve sales goals
  • Created detailed reports on regional sales performance for management review
  • Interacted regularly with senior management to discuss current strategies and future plans
  • Analyzed sales statistics to formulate policy and drive KPI benchmarks
  • Prioritized and organized tasks to efficiently accomplish service goals.
  • Maintained open communication with team members and stakeholders, resulting in successful project outcomes.
  • Analyzed sales data to determine areas of improvement for the organization.
  • Managed a team of sales representatives in order to achieve maximum results.
  • Creating Dealer- Distributors sales network.
  • Taking feedback from the distributors and updating the same to the management.
  • Identify new business opportunities and drive growth in the Cluster.
  • Prepare insightful reports and presentations analyzing market trends, customer feedback, and competitor activities.

Store Manager (Reliance Fresh)

Reliance Retail Ltd.
01.2015 - 06.2017
  • Timely opening of Store and adherence to all the processes at store opening.
  • Optimum utilization of manpower & Team Development.
  • Customer Satisfaction/ Service, Avoid stock outs, loss of sale.
  • Loss Prevention, Customer Satisfaction & Service.
  • Asset Maintenance, customer convenience & service.
  • Team Building, Employee Engagement Space Management, Maintain the hygiene, customer service.
  • Safety of staff, Customers and assets, avoid loss of sale.
  • Smooth Stores operation.
  • Statutory Compliances.
  • Developed strategies to maximize sales and profitability.
  • Managed inventory tracking and physical inventory counts to minimize loss.
  • Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
  • Created effective business plans to focus strategic decisions on long-term objectives.
  • Formed and sustained strategic relationships with clients.
  • Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.
  • Monitored inventory levels and placed orders to restock shelves.
  • Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.

Floor Manager (DG World Electronic Store)

Videocon Consumer Durables
01.2014 - 12.2015
  • Prime understanding of Store Operations and drive business.
  • knowledge, Merchandising , P&L Management, Audits, Cash Management Ect.
  • Self driven and Motivated so as to take to team and store performance on a month on month and year on year growth trajectory.
  • Coached team members on customer service techniques and provided feedback on performance
  • Participated in meetings with upper management to discuss progress reports or operational updates
  • Organized promotional events such as product launches or special discounts in order to increase sales revenue
  • Analyzed market trends to develop strategies for increasing sales revenue.
  • Conducted regular audits of store operations to ensure compliance with company standards.
  • Coached team members on customer service techniques and provided feedback on performance.

Department Manager (E Zone Electronic Store)

Future Group India
01.2012 - 01.2014
  • Prime understanding of business,
  • Manage store operations such as staff management, store and warehouse functions, VM, finances, audits, etc.
  • Coordinate and support in the marketing and brand promotion activities for the store Staff.
  • Good communication, problem solving skills and team management.
  • all retails processes in and out Inventory Management, PI, Stocktakes, Warehousing knowledge, Merchandising , P&L Management, Audits, Cash Management Ect.
  • Good Rapport Skills for engagement with Store team,
  • Conflict handling / situation Handling / customer handling needs to be very mature and as per industry standards.
  • Lead and manage a team of 15 employees in the Department, ensuring that all tasks are completed efficiently and on time.
  • Implemented cost-saving initiatives throughout the Department while maintaining high standards of quality assurance.
  • Maintained up-to-date records of inventory levels for efficient ordering and stocking purposes.
  • Developed promotional campaigns to increase brand recognition in target markets.
  • Worked closely with sales associates to complete tasks.
  • Kept department on-target to meet sales and profit objectives by minimizing waste and pursuing revenue generation opportunities.
  • Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement.
  • Assigned work and monitored performance of project personnel.

Team Leader (E Zone Electronic Store)

Future Group India
12.2010 - 01.2012
  • Coordinated team activities and delegated tasks to ensure efficient completion of projects.
  • Developed strategies for problem solving and conflict resolution among team members.
  • Created training materials and conducted group trainings on new processes or procedures.
  • Monitored daily workflow to ensure adherence to established policies and procedures.
  • Held weekly staff meetings to review project updates, discuss issues, and brainstorm solutions.
  • Maintained a positive work environment that promoted collaboration between team members.
  • Resolved customer complaints in an effective manner while maintaining a high level of customer service.
  • Kept work areas clean, neat and free of safety hazards to maximize efficiency.
  • Maintained daily inventory to facilitate successful material distribution.

Area Sales Executive (North & West Delhi) GT

Black & Decker
01.2009 - 12.2010
  • Creating Dealer- Distributors sales network.
  • Sales Growth.
  • Building dealer network by creating awareness among retail prospects & focus on increasing revenue.
  • Executing potential analysis of territory and devising action plan.
  • Responsibility to keep a check on the service efficiency of the distributor to the stockist- regarding claim settlement, damage replacement etc.
  • Responsible for ensuring the distributors & Dealers ROI.
  • Meeting daily, weekly & monthly sales targets.
  • Designing the SO Permanent Journey Plan (PJP).
  • Conducted market research to identify potential new customers and markets.
  • Monitored dealer performance metrics, including sales volumes, revenue targets, and profitability goals.
  • Coordinated with dealers on product launches, promotions, and marketing campaigns.
  • Negotiated contracts with dealers regarding pricing, terms of sale, delivery schedules.
  • Monitored and tracked shipments to ensure timely delivery of goods.
  • Developed complex financial models to analyze the potential of new product launches, pricing strategies, and acquisitions.
  • Identified and monitored key market trends and developments to assess their impact on business performance.
  • Conducted benchmarking studies to compare competitors' products, services, and prices.
  • Assisted with the development of strategic plans by providing insights into current market conditions.

Education

Bachelor of Arts - BA - Arts

Delhi University

10th - CBSE

Sarvodaya Vidhyalya

12th - CBSE

Sarvodaya Vidhyalya

Skills

  • Problem Solving
  • Leadership
  • Maximizing sales and profitability
  • Setting sales targets for individual stores
  • Ability to motivate others
  • Inventory Management
  • Customer Service
  • Team Motivation
  • Store Profitability
  • Store Marketing
  • Market and competitive analysis
  • Territory Management
  • Sales Tracking
  • Competitor Analysis
  • Relationship Building
  • Partnership Development
  • KPI Tracking
  • Business Development
  • Decision-Making
  • Lead Generation
  • Promotional planning
  • Strategic Planning
  • Market Research
  • Market understanding
  • Vendor Management
  • Market Tracking
  • Order Management

Websites

Certification

  • MS office - Microsoft.
  • Outlook - Microsoft.
  • GoodKnowladge SAP.

Affiliations

  • We do market activities twice a week which we call Big Day Celebration. Its impact is in the growth of our CDIT and Jio business.
  • Every day we plan to beat our competitors, we find out what is the difference between us and the market's price and offer and then we make our sales plan accordingly.
  • We also marketing our stores by visiting corporate and government offices twice a month.
  • We also plan quarterly staff gatherings in which if any staff has done something good, we reward and recognize them.
  • We also arrange a call once a week with each staff L&D team & HR Team. so that the new processes and old processes can be remembered by the staff.
  • We also share the magic stories from all the stores with our center HR & L&D team every month. so that the best practices we have here can be implemented in the rest of the zones as well.

Accomplishments

  • Ranked as No.1 Region and achieved the position PAN India in My Jio Stores business for the year 2021 to 2022.
  • 1st in achieving highest Finance Cases PAN India.
  • Selected for the best Department in Target vs Achievement Award by Home Solution Retail L Ltd (E Zone) in 2010-2011.
  • A member of the Team who achieved 2 times above 1cr, 2 times above 90 Lac & 1 in a day.
  • Selected the best Area Manager in highest Profitable ASM of the month in January 2020 to 2021 in Reliance Retail Ltd.
  • Selected the best Area Manager in compliance of the month in January 2023 to 2024 in Reliance Retail Ltd.
  • 1st rank in overall KPI’s across format in the year 2014-15 in Videocon.

Languages

Hindi
First Language
English
Proficient (C2)
C2

Timeline

Area Sales Manager (My Jio Store)

Reliance Retail Ltd.
06.2017 - Current

Store Manager (Reliance Fresh)

Reliance Retail Ltd.
01.2015 - 06.2017

Floor Manager (DG World Electronic Store)

Videocon Consumer Durables
01.2014 - 12.2015

Department Manager (E Zone Electronic Store)

Future Group India
01.2012 - 01.2014

Team Leader (E Zone Electronic Store)

Future Group India
12.2010 - 01.2012

Area Sales Executive (North & West Delhi) GT

Black & Decker
01.2009 - 12.2010

Bachelor of Arts - BA - Arts

Delhi University

10th - CBSE

Sarvodaya Vidhyalya

12th - CBSE

Sarvodaya Vidhyalya

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Nitin Sharma