Nitin Sharma
Bengaluru
Summary
Committed professional provides excellent Marketing & Sales experience and works to carry out events to highest of standards.
Knowledgeable and experienced Sales & Marketing , Data analysis , budgeting, vendor management.
Problem-solving , hardworking, passionate, detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
16
16
years of professional experience
Work History
Marketing Planner
TVS Motor Company
04.2023 - Current
- Engaged in both long and short-term project planning, strategizing for on-time, high-quality deliverables.
- Provided expert guidance on industry trends and regulatory compliance requirements during the planning process.
- Identified potential risks, implementing mitigation plans to minimize impact on project timelines.
- Optimized inventory control, reducing waste and improving cost efficiency.
- Facilitated presentation and recommendation of services.
- Established budgetary controls, monitoring expenses closely to prevent overspending.
- Consumer research for existing and new product launches , analyzing feedback data to identify areas of improvement in product offerings or communications.
- Conducted regular assessments of competitors'' strategies, staying informed of industry trends to maintain a competitive edge.
Senior Brand Manager
TVS Motor Company
04.2022 - 03.2023
- Enhanced brand awareness by developing and implementing strategic marketing plans.
- Managed cross-functional teams for the successful development and launch of new products.
- Negotiated strategic partnerships with external vendors to enhance product offerings and increase distribution channels.
- Led market research initiatives to gather insights on consumer preferences, trends, and competitor analysis.
- Increased market share through the execution of GTM in targeted market and promotional campaigns.
- Optimized budget allocation, ensuring efficient use of resources to drive sales growth and profitability.
- Collaborated with sales teams to create tailored presentations for key clients, resulting in strengthened relationships and increased business opportunities.
Brand Manager
TVS Motor Company
04.2020 - 03.2022
- KPI : Improving Brand Heath scores, Plan and execute ATL, Digital campaigns , BTL Activations, Market share
- Consumers studies, New product planning, Budget planning and execution, Media mix selections and execution TV, Print, Outdoor, Digital, Competition tracking
- Successfully Launched 'TVS Jupiter 125' one of the flagship brand of TVS Motor Company
- Strategized, planned and executed effective implementation of ATL, BTL & Digital campaigns pan India for TVS Jupiter 125 with clear focus on target consumer; resulting in reaching out to 433mn impressions in 1st four days of launch
- Developed brand strategy to enhance brand presence & further to penetrate market share
- Evaluate, Plan & execute the most effective media mix strategy for the brand
- Identify trends, insights & prepare reports on marketing campaigns
- Brainstorm new & creative growth strategy with media & digital agency
- Successfully Launched 'Mudhal Kaadhal' Scooty Pep+ in Tamil Nadu resulting to increase the brand Market Share for FY 20-21 by 0.9%
- Plan & executed TV campaign for Scooty Pep+ Mudhal Kaadhal edition in Tamil Nadu
- Responsible for developing relationship with horizontal cross functional teams within TVS: NPD, MR, PR, Media, Digital and external agencies (Social Kinnect, Dentsu, Lowe Lintas, Madison, Kantar IMRB, Digitas, Centum)
- Repositioned Scooty Pep+ brand by creating new desire & usability through differentiated brand communication and reaching out to newer set of consumers (house-wives & working women) in a period of 1 year which helped the brand to arrest the decline of Market share in focus market.
Zonal Sales Planner - West Zone (Activation, Trade Schemes & Sales Planning)
03.2019 - 03.2020
- Planning sales target of West Zone covering the areas of Maharashtra, Gujrat, MP&CG
- Analyzing industry performances as well as studying the retail / billing
- Marketing forecasting & competition analysis
- Planning BTL activations by coordinating with Brand team (OOH, Print, BTL ,Consumer promos)
- Budget management and allocation for various market activations
- Analyzing latest marketing trends and tracking competitors' activities as well as providing valuable inputs
- Imparting continuous on job training to the TMs for enhancing their productivity & operational efficiencies.
Territory Manager - Sales (Pune 1: 4yrs & Pune 2: 1Yr)
01.2014 - 02.2019
- Developed retail market share of Pune, PCMC, Shirur town with a team of 8 authorized main dealer's & 20 ADs
- Doubled the market share (From 11% to 22% in period of 4 yrs) by achieving Secondary Sales & equivalent Collections
- Successfully showed highest growth for 3 times in a row during 2014-2017
- Shelar TVS became the No
- 1 dealer in India (Volume growth of more than 6 times in a period of 4years) from 300 to 1850
- Expanded the market by appointing 2 Main dealers, 9 Branches & 7 Ads
- Planned lead gen activities on a weekly & monthly basis to achieve the desired retail
- Planning and executing BTL actions at Dealerships
- Audit of dealerships based on various parameters set by company to maintain standards
- Boosted the Net Promoter Score (NPS) through trainings to dealership sales team on Sales Standards & Sales Process
- Coached the sub-dealer network on achieving monthly targets, gaining market share & local promotional activities
- Successfully implemented AD project under 8 ADs on improving the overall CI, overall look & feel of dealerships
- Regularly tracked the AMD's stock requirements & ensured the Monthly Order System are in sync with PD targets.
Zonal Marketing Manager - Scooter Activations (Maharashtra)
12.2011 - 12.2013
- Reported to the National Head - Scooter activations for the establishment of a division in 15 districts of Maharashtra with a reporting team of 4 Town Project Leaders working on ground with 26 dealers & 54 direct marketing executives & trainers
- Successfully planned & Implemented The Scooty Institute (Women on Wheels) & Scooter activation / BTL
- Identified target markets and established successful ATL & BTL plans
- Conducted brand awareness programs in schools & colleges, promoting Road safety Programs.
Customer Development Officer at Colgate Palmolive (I) Ltd. (Bhilai & Goa)
01.2008 - 11.2011
- Directed the sales of Goa zone -Goa, Sindhudurg & Ratnagiri District through 9 dealers-CAGR of 18 % turnover of Rs
- 2Cr
- Administered the sale of Bhilai zone a monthly turnover of Rs
- 45 Lakhs between of Jan'08-Jul'10
- Improved direct coverage of the dealer by adding more than 116 WS, GS, MM
- Successfully launched Colgate Sensitive Pro Relief & Plax as per the GTM Plan & improved visibility by tripling the average SKU
- Ensured optimum inventory at each stockist & store level
- Conducted training program for the salesmen & Merchandisers at regular intervals.
Education
Professional Certificate in Marketing & Sales Mgmt - Marketing
Indian Institute of Management
Kozhikode, India04.2022
MBA - Marketing
SIBACA
Pune05.2008
PGDM Finance - Finance
SIBACA
Pune05.2008
B. Com -
Pt. Ravi Shankar Shukla University
Raipur05.2002
Bachelor of Commerce - Accounting, India
Senior Secondary School
Sector 4 , Bhilai05.2002
Skills
- Brand Management
- Brand Campaigns - ATL /BTL
- Digital Marketing
- Media Planning
- GTM Strategy & New Product Development
- Pricing Strategy
- Data Management & Analysis
- Sales Planning
- Channel Sales
- Presentation Skills
- Team Handling
- Problem Solving
- Budget Management
- Microsoft Office
Awards
- Highest growth TM Sales for continuously 3 years in Maharashtra in 2014-17.in TVS Motor.
- Ranked No. 2 TM Sales in India in 14-15 in TVS Motor
- Winner of the Dec challenger contest 2014 & 2015 in TVS Motor
- Rated as the Top performers under Scooter Program - TVS Motors in 2012 & 2013.
- All India top performer under Project 3 (Highest no. of Trainings in 1 Month) in TVS Motor
- Awarded by the Branch Head for the Shopper Engagement activities in Colgate Palmolive (I) Ltd.
- Won the League of Champions Award organized by Colgate Palmolive (I) Ltd in 2010
Languages
English
Upper intermediate (B2)
Hindi
Upper intermediate (B2)
Timeline
Marketing Planner
TVS Motor Company
04.2023 - Current
Senior Brand Manager
TVS Motor Company
04.2022 - 03.2023
Brand Manager
TVS Motor Company
04.2020 - 03.2022
Zonal Sales Planner - West Zone (Activation, Trade Schemes & Sales Planning)
03.2019 - 03.2020
Territory Manager - Sales (Pune 1: 4yrs & Pune 2: 1Yr)
01.2014 - 02.2019
Zonal Marketing Manager - Scooter Activations (Maharashtra)
12.2011 - 12.2013
Customer Development Officer at Colgate Palmolive (I) Ltd. (Bhilai & Goa)
01.2008 - 11.2011
Professional Certificate in Marketing & Sales Mgmt - Marketing
Indian Institute of Management
MBA - Marketing
SIBACA
PGDM Finance - Finance
SIBACA
B. Com -
Pt. Ravi Shankar Shukla University
Bachelor of Commerce - Accounting, India
Senior Secondary School
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