Summary
Overview
Work History
Education
Skills
Languages
Additional Information
Timeline
Generic

Nitin Sharma

Delhi,India

Summary

· High-performing professional with 15 years of experience in sales, awarded in excellence for achieving 100% incentive.

· Solutions oriented approach with excellent relationship management skills, successfully and consistently delivering the responsibilities of Revenue Generation, Profitability, Market Share and Customer Satisfaction

· A keen planner and implementer with expertise in devising plans for improving business performance, product promotion, driving people to generate revenue at optimum level for overall organizational growth and enhancing Brand image

· Expertise in analysis of market as new entrant, assessment of competitor information to design pre-emptive business strategy to counter competitor's market presences

· High caliber in creating, developing & executing innovative development plans & strategies together with designing, consolidating & improving organizational processes

Overview

16
16
years of professional experience

Work History

AREA SALES MANAGER

BESTONE INDUSTRIES PVT LTD.
03.2024 - Current

· Distributors With Team of 22 Sales Representative and 4 Sales Officer & 4 Distributors or 13 Sub Distributors .

· Responsible for primary as well as secondary sale of products.

· Distributors management, compliance adherence, claim management, S.O AOP setting and Incentive calculation.

· SFA tracking and SRSS management

· Promotional activities management.

· Distributors appointment and ROI management

· Guiding and Improving team LPSC and Productivity

· Team handling and on-the-job coaching.

Assistant Area Sales Manager

PRATAAP SNACKS LTD.
09.2022 - 03.2024

· Distributors With Team of 15 Sales Representative and 3 Sales Officer & 4 Distributors or 4 Sub Distributors, individuals and turnover

of more than 1 Cr/month

· Responsible for primary as well as secondary sale of products.

· Distributors management, compliance adherence, claim management, S.O AOP setting and Incentive calculation.

· SFA tracking and SRSS management

· Promotional activities management.

· Distributors appointment and ROI management

· Guiding and Improving team LPSC and Productivity.

· Team handling and on-the-job coaching.

Sr. Customer Executive

VARUN BEVERAGES LTD
03.2016 - 09.2022

· Managing a team of 9 psr with 2 Drop point & 4 Distributer

· Responsible for Controlling Market share & Dominant shelf space in the Key Accounts & GT outlet & Regular Mkt Always focus on Range selling depth selling & wholesale.

· Monitoring and controlling of direct route service and maintaining standard way of working.

· Monitoring results on daily, weekly, monthly basis to determine deviations from plans and take necessary corrective action.

· To provide target to psr & drop point and 100% achievement of targets with the growth.

Understanding competitor's activities and taking the appropriate actions so that our business doesn't get affected

MRS.BECTOR'S FOODS SPECIALITIES LTD.

Sales Officer
02.2013 - 03.2016

· Managing a team of 6 sales men with 2 distributors .

· Responsible for Controlling Market share & Dominant shelf space in the Key Accounts & GT outlet & Always focus on Range selling & depth selling. .

· Monitoring and controlling of distributor's service and maintaining standard way of working.

· Monitoring results on daily, weekly, monthly basis to determine deviations from plans and take necessary corrective action.

· To provide target to distributors and 100% achievement of targets with the growth.

Understanding competitor's activities and taking the appropriate actions so that our business doesn't get affected

Performance Coach

Britannia Industries Ltd
10.2010 - 01.2013

· Worked on the payroll of Adecco.

· Handling the sales team of distributors of Britannia.

· To enhance the performance of sales men and teach them how to work efficiently and effectively.

· To get the target achieved every month of all distributors.

· Visiting the market regularly so that lines and bill cuts can be raised and sales team can earn incentives.

· Planning and implementing for increasing the business.

· Execution of new ideas and enhancing the Bill cut,TLS and ECO.

· Won the prize of KINGS OF FEBURARY in Britannia in 2012.

· Got the 3rd rank in the North India for best Performance Coach in Britannia in 2012.

PSR - Pre-Sales Representative

PEPSICO India Holding Pvt. Ltd.
08.2008 - 09.2010

· Worked on the payroll of Jai Drinks Pvt. Ltd.

· Daily Route booking.

· Self marketing to work with efficiently and effectively.

· Planning for increasing business.

· Maintaining standard way of working.

Education

Bachelor of Arts -

Ma'am Bharti University
2013

Skills

    Process Management, New Market Expansion , Dealer Channel Development, Team Training &Development, Communication &

    Presentation, New Products Development and regular monitoring of the offtake data , Expert in MS Office tools, Overall accountable for all operational programs in the assigned area

Languages

Hindi
Advanced (C1)

Additional Information

Seeking challenging assignments in Sales/Marketing that would help me cultivate and nurture my skills with an opportunity to display my talent and become an asset to the organization.

Timeline

AREA SALES MANAGER

BESTONE INDUSTRIES PVT LTD.
03.2024 - Current

Assistant Area Sales Manager

PRATAAP SNACKS LTD.
09.2022 - 03.2024

Sr. Customer Executive

VARUN BEVERAGES LTD
03.2016 - 09.2022

MRS.BECTOR'S FOODS SPECIALITIES LTD.

Sales Officer
02.2013 - 03.2016

Performance Coach

Britannia Industries Ltd
10.2010 - 01.2013

PSR - Pre-Sales Representative

PEPSICO India Holding Pvt. Ltd.
08.2008 - 09.2010

Bachelor of Arts -

Ma'am Bharti University
Nitin Sharma