Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Notable Accomplishments
Timeline
Generic
Nitin Sharma

Nitin Sharma

pune

Summary

Dynamic marketing manager with over 11 years of experience in brand marketing strategy. Proven expertise in brand promotion, campaign management, and leveraging artificial intelligence to enhance marketing operations. Demonstrated ability in competitor analysis and CRM, leading to significant revenue growth.

Experienced in managing both traditional and digital media strategies to achieve organizational goals.

Overview

10
10
years of professional experience

Work History

Manager, International Business

Tirth Agro Industries limited (Shaktiman)
Pune
07.2024 - Current
  • Developed and executed comprehensive brand marketing strategies to strengthen global market presence.
  • Marketed products and services at tradeshows and promotional events in Europe, Central Asia, Thailand, and African countries, resulting in a 14% increase in revenue through lead conversion.
  • Directed a strategic public relations campaign and media buying to elevate brand perception across media platforms, driving a 425% ROI and significantly increasing brand visibility in Europe, the U.S., and Latin countries.
  • Cultivated and managed strategic partnerships with external vendors to optimize campaign execution and enhance brand deliverables.
  • Maintained 100% brand compliance across 15+ communication touchpoints through a rigorous quality control process.
  • Planned and executed successful product launches through 360-degree marketing strategies, including digital campaigns, print media, on-ground activation, PR, and trade shows.
  • Spearheaded digital marketing campaigns and oversaw the development of international websites, resulting in a 55.5% ROI from global digital platforms.
  • Led brand transformation initiatives to enhance global brand positioning and consistency across international markets.
  • Managed digital marketing campaigns across social media platforms and email channels.
  • Led cross-functional teams in executing product launches and promotional events.
  • Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
  • Negotiated with vendors to obtain most cost-effective pricing for product distribution.
  • Designed customer segmentation models to target specific audiences with tailored messaging.

International Business & Marketing Manager

Field King Industries Limited
Haryana
04.2022 - 06.2024
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs for domestic and International market.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Developed and executed marketing strategies for new store openings overseas and domestically, adhering to brand guidelines to drive traffic, establish brand presence and enhance showroom branding.
  • Created compelling marketing materials such as brochures, presentations, videos, and other content to promote products resulting in a 25% increase in leads.
  • Organized and led international dealer meets, fostering strong relationships and expanding global distribution networks.
  • Briefed senior executives on monthly projections, product launches and other marketing plans.
  • Manage participation in trade shows and events, ensuring maximum brand exposure and lead generation.
  • Generated reports detailing campaign performance, customer engagement and engagement trends.
  • Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales.
  • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
  • Reviewed historical data and secure customer information to advise strategic campaign development.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
  • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.

Deputy Manager – Marketing

Agrosaw Industries Limited
Ambala
04.2021 - 03.2022
  • Monitor online presence of company on social media platforms including Facebook, LinkedIn, Google my business and YouTube.
  • Increased social media lead generation and conversion rate of MQL to SQL.
  • Utilized social media analytics tool to track customer engagement.
  • Content creation for social media post, literature, info-graphics for social media marketing.
  • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and products.
  • Utilized market trends and target audience statistics to effectively and appropriately market product.
  • Created reporting around paid marketing funnels and leverage this reporting to increasingly improve the conversion rate.
  • Overall responsibility of running of various marketing programs-like getting newsletter, emails, voice broadcast.
  • Conducting market research in order to identify the target market, market conditions, customer behavior, industry trends and analyses data.
  • Generated reports detailing campaign performance, customer engagement and engagement trends.

Assistant Manager

OSWAL NAHAR GROUP
Mohali
04.2016 - 07.2021
  • Built brand product awareness and generated leads while managing external marketing campaigns.
  • Create successfully spread head campaigns on social media platforms including linked-in and Google ad-words.
  • Implement marketing and promotion tactics that increase the leads from social media post.
  • Shared post on social media platform and email newsletter Used canvas to create creative visualization that regularly have engagement.
  • Implement marketing initiatives that increase product service, sales, expand market share.
  • Travel for product promotion to the existing and prospective customer Responsibilities included sales performance and serving technique for superior stakeholder satisfaction.
  • Managed social media account increasing engagement.
  • Define payment terms and taking feedback from buyers and CRM techniques.
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Devised integrated plans to build brand awareness, sales pipelines and customer acquisition plans.
  • Managed sales promotions and marketing strategies to achieve the sales target.

Marketing Executive

Global Innov Source
Punjab
04.2015 - 03.2016
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and prospected customer data sheets.
  • Developed marketing plans based upon extensive research and prospects targeted.
  • Manage the participation in conferences and other relevant events.
  • Traveled to promote current programs and identified areas for future growth.

Education

Executive Program - Product & Brand Management

IIM Rohtak
01.2023

MBA - International Business & Marketing

Amity University
01.2015

B. Tech - Mechanical Engineering

Kurukshetra University
Kurukshetra
04-2013

Skills

  • Brand marketing
  • Digital marketing
  • Market research
  • Media buying
  • Budget management
  • Go-to-Market Strategies
  • ATL & BTL marketing

Languages

  • English
  • Hindi

Personal Information

  • Date of Birth: 01/09/87
  • Marital Status: Married

Notable Accomplishments

  • Consistently achieved 100% target attainment across various roles.
  • Secured large corporate contracts, demonstrating strong Marketing skills.
  • Successfully managed government business in Africa and Colombia provenances.
  • Developed and executed international marketing strategies, expanding brand presence in multiple global regions.
  • Organized impactful regional events, enhancing brand visibility.

Timeline

Manager, International Business

Tirth Agro Industries limited (Shaktiman)
07.2024 - Current

International Business & Marketing Manager

Field King Industries Limited
04.2022 - 06.2024

Deputy Manager – Marketing

Agrosaw Industries Limited
04.2021 - 03.2022

Assistant Manager

OSWAL NAHAR GROUP
04.2016 - 07.2021

Marketing Executive

Global Innov Source
04.2015 - 03.2016

Executive Program - Product & Brand Management

IIM Rohtak

MBA - International Business & Marketing

Amity University

B. Tech - Mechanical Engineering

Kurukshetra University

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Nitin Sharma