NITIN SONI

KEY RESPONSIBILITIES

• Managing the brand, digital, creative and ATL department.

Strategy and budget planning:

• Building and implementing brand strategies for the company
• Budgeting, planning and media buying for print and electronic
• Oversees the production of all promotional materials and marketing campaigns
• Spearheaded the annual communications planning process, collaborating with creative, media, PR, and BTL agencies to develop and execute campaigns
• Ensured rigorous monitoring of campaign performance against defined KPIs and business objectives, enabling timely course corrections to consistently meet volume and gross margin goals.
• Conducted ongoing analysis of key performance metrics including sales data, pack movement, market share, and competitor activity, implementing strategic communication and field-level activations to address performance gaps.
• Championed consumer marketing efforts by launching strategic brand initiatives and crafting compelling narratives to resonate with target audiences, elevating brand engagement and recall.

• Built and implemented strategies for customer acquisition to drive more traffic to increase sales
• Manage communication - Internal and external (media, brands and customers)
• Built and maintained a positive mind frame of internal employees, media, customers and brands towards the company
• Organizing the activities on ground, managing the ROI
• Executed several events, store planning, branding assets management, brand promotions and store activities For B2B and Retail Brands.
• Construct and implement customer acquisition plan
• Increased customer engagement through multifaceted marketing campaigns - ALT and BTL For B2B Brands.
• Advertising (ATL, BTL), Digital, event, PR, creative, research.
• Hosting events and maintaining media relations
• New business development pitch.
• Took on additional strategic projects and cross-functional responsibilities as assigned, contributing to broader business goals and team success.

• Established long-term client relationships through consistent delivery of high-quality products and services.
• Worked closely with sales teams to launch consumer-focused marketing initiatives for B2B and B2C segments.
• Analyzed sales trends, market share, and competition to drive data-informed marketing actions.
• Managed national and regional promotional campaigns aligned with business targets.