Nitin Ganesh
Google Ads Expert
New Delhi,DL
Summary
Strategic Operations Specialist with 4+ years in digital advertising and problem resolution. Skilled in Google Ads optimization, search query troubleshooting, and data analysis. Identifies opportunities and resolves complex challenges through collaboration with cross-functional teams, driving business growth and process improvement.
Overview
4
4
Languages
1
1
Certification
5
5
years of professional experience
Work History
Product SME (Google Ads)
Cognizant
07.2025 - Current
- Providing expert troubleshooting for ad delivery, targeting, bidding, and policy compliance. Support frontline agents with complex escalations, conduct root cause analyses to reduce recurring issues, and deliver training and documentation to enhance team performance. Collaborate with cross-functional teams to improve workflows, ensure adherence to policies and SLAs, and contribute to process improvements and knowledge base initiatives to streamline operations and elevate customer experience.
Advertising Analyst | Google Ads
Accenture
07.2023 - 06.2025
- Client Handling, Manage and optimize Google Ads campaigns, Analyze performance data to identify trends and improvements, Conduct keyword research, Monitor budgets and allocate resources effectively, Preparing performance reports, Stay updated on industry trends and best practices.
- Implemented predictive analytics techniques that enabled proactive adjustments to business strategies based on emerging trends.
- Supported budgeting processes by providing accurate forecasts and timely variance analyses.
Sr Pre Sales Associate
Byjus
05.2021 - 07.2022
- Engaged in all stages of pre-sales lifecycle, conducting discovery calls and pre-bid demos to inform potential clients about selected programs. Generated interest in counseling sessions for BYJU’S classes, enhancing client understanding and engagement.
Education
PGDM -
Institute of Management Technology
Ghaziabad01-2019
B.com -
Shyam Lal College
Shahdara01-2017
Intermediate - undefined
D.T.E.A. Sr. Sec. School
DelhiHigh School - undefined
St. Mark’s Sr. Sec. Public School
DelhiSkills
Google Ads certification
Google ads
Google analytics setup
Google analytics integration
Performance analysis
Bid management
Digital marketing
Advertising expertise
Ad copy development
Market trends
Cross-functional collaboration
Strategic planning
ROI-driven approach
Relationship management
Accomplishments
- Supported advertisers like Zee Media in managing campaigns with budgets ranging from ₹10 lakhs to ₹80 lakhs per day.
- Resolved 25+ advertiser cases per week while maintaining 0% L2 Rates and Escalations.
- Optimized search campaigns by refining keyword targeting and troubleshooting ad delivery issues, resulting in a 20% improvement in campaign performance and a 15% reduction in wasted ad spend.
- Collaborated with a team of 15 members to reduce L2 consultation rates through effective issue analysis and process improvements.
Certification
Digital Marketing
Timeline
Product SME (Google Ads)
Cognizant
07.2025 - Current
Advertising Analyst | Google Ads
Accenture
07.2023 - 06.2025
Sr Pre Sales Associate
Byjus
05.2021 - 07.2022
Digital Marketing
04-2017
High School - undefined
St. Mark’s Sr. Sec. Public School
Intermediate - undefined
D.T.E.A. Sr. Sec. School
PGDM -
Institute of Management Technology
B.com -
Shyam Lal College
PERSONAL DATA
- Date of Birth- 29 June 1996
- Father’s name- Mr. Ganesh
- Mother’s Name- Mrs. Selvi
- Nationality- Indian
- Gender- Male
- Address-House no- 875, lig Flat, Hastal, Uttam Nagar, New Delhi, 110059
- Contact- +91 9810415045
Interests & Strengths
- Passionate about cricket, which has strengthened my teamwork, discipline, and strategic thinking skills.
- Multilingual professional with proficiency in English, Hindi, Tamil, and Kannada, enabling effective communication with diverse teams and stakeholders.
- Enthusiastic about continuous learning and staying updated with digital marketing trends, Google Ads innovations, and performance optimization strategies.
- Recognized for being adaptable, analytical, and a collaborative team player with strong problem-solving abilities.