Nitin Kumar Kosari
Digital Media & Marketplace Strategist
Mumbai,MH
Summary
Nitin is a senior digital, ecommerce & marketplace marketing specialist with 6+ years’ experience driving brand growth in every position in his tenure. He is highly motivated and has proactive approach to the business and operation needs. In last 2 years, he has achieved tremendous success in managing 4 team members and multiple digital clients under his portfolio.
Overview
5
5
years of post-secondary education
6
6
years of professional experience
Work History
Account Director – Client Success
Logicserve Digital
11.2019 - Current
- Strategy and Planning for full funnel branding and performance campaigns to drive brand monthly & yearly KPIs.
- Leading all communication with brand’s digital head, top executives, and managers to drive optimized recommendations to influence our services, products and company strategy.
- Mentoring & Leading team of 3 Account Managers and handling portfolio per month around 2.5 CR
- Devising media planning and optimization approach across all digital disciplines paid search, programmatic display, shopping, social, video, affiliate, and marketplace ads.
- Driving integrated efforts across multiple internal media departments to drive Omnichannel & multichannel requirements.
- Continuously evaluating and improving all digital media opportunities across Key brands handled.
- Driving MBR, QBR & YBR Brand Insights to create case studies & drive innovations
- Identified technology framework required to support digital strategies.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
Senior Account Manager
Logicserve Digital
10.2017 - 07.2019
- Own paid media channels and account disciplines on daily basis to drive optimization on performance channels – Search, Facebook, Native, YouTube, Dv360 and non-biddable platforms.
- Responsible to work with multi-team members to identify strategies and approaches across all digital channels
- Proactively monitor digital landscape and identify trends real time to devise quick turnaround media recommendations and planning.
- Responsible to provide user insights through cohort analysis, user segmentation, long term trends and behavioral analysis
- Finding insights which influence customer decisions (particularly new product features) by devising multivariate experiments and early data explorations.
- Responsible for creating presentations on monthly basis to drive analysis and actionable paid media insights to larger client forum.
- Responsible to work with external partners and drive negotiations on cost per buying and inventories
Digital Marketing Lead
Fortis Links
01.2017 - 08.2017
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
- Responsible for platform execution and optimization on Search, Shopping, Display, Social, AMS
- Drive ROI/COA efficiency through all paid medium channels on Ecommerce based accounts.
- Responsible in planning and execution all marketplace optimization strategies, growing brand visibility, search intents (Brand), ASIN rankings and product conversions.
- Responsible for account planning, media mix distribution, product inventory management and SEO optimization
Social Media Manager
Socialchamps
03.2015 - 12.2016
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets.
- Increased customer engagement through social media.
- Handled multiple client social media organic pages and social paid ads.
- Managing real estate clients on search and social and drive paid marketing leads.
Education
MBA - Marketing
Sinhgad Institute of Business Administration
Pune 07.2013 - 05.2015
BBA - Marketing
Sinhgad Institute of Commerce
Pune 06.2010 - 05.2013
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Client account management
Planning and Coordination
Teamwork
Strategic Planning
Data Analytics
Timeline
Account Director – Client Success
Logicserve Digital
11.2019 - Current
Senior Account Manager
Logicserve Digital
10.2017 - 07.2019
Digital Marketing Lead
Fortis Links
01.2017 - 08.2017
Social Media Manager
Socialchamps
03.2015 - 12.2016
MBA - Marketing
Sinhgad Institute of Business Administration
07.2013 - 05.2015
BBA - Marketing
Sinhgad Institute of Commerce
06.2010 - 05.2013