Nitin R Bhavsar
Mumbai
Summary
Results-driven professional with extensive experience in trade marketing and project management. Proven ability to execute impactful campaigns and analyze consumer insights, leading to enhanced market presence and revenue growth.
Overview
14
14
years of professional experience
Work History
Trade Marketing Manager
Allied Blenders & Distillery Ltd
Mumbai
03.2024 - Current
- Developed trade marketing strategies to enhance brand visibility in key markets.
- Collaborated with sales teams to align promotional activities with market trends.
- Managed product launches by coordinating with internal and external stakeholders.
- Analyzed consumer insights to refine marketing campaigns and drive engagement.
- Oversaw execution of point-of-sale materials across retail locations.
- Developed trade marketing strategy, media plans, content plans, and communication ecosystem with agents.
- Collaborated with sales department and marketing team to create opportunities for brand awareness for marketing and sales channels.
- Transformed trade marketing priorities to actionable account plans by implementing and initiatives.
Sr. Manager Trade Marketing
HDFC Bank
Mumbai
08.2023 - 02.2024
- · Conceptualize & plan trade marketing initiatives for different products & campaign.
- · plan visibility for 750+ Two-wheeler 300 Auto mobile dealers, 7500 common service centers and 10000+ retails stores for West.
- · Plan & execute visibility & trade marketing activities by identifying different media with innovative approach for Large & Small format malls as well as for open market retail shop to get maximum output.
- · Coordinate, Plan & execute with various agencies for design, development,
- procurement & implementation of collaterals.
- · Ensure innovative mediums are developed & implemented at merchant’s outlets to gain maximum eyeballs.
- · Regular interaction with different stake holders to understand their requirements & ensuring adequate visibility at merchants.
- · Tracking and monitoring of promotion to evaluate impact.
- · Development of innovate approach to provide visibility at 1.35 Lacs alternate banking channel outlets in remote areas to save transportation cost and time.
Assistant Manager Trade Marketing
Diageo India
MUMBAI
07.2020 - 08.2023
- Implemented retail roll-out plans for in-store communication, ensuring timely and budget-friendly execution.
- Achieved 70% market penetration for Mc N1W visibility through innovative displays and materials.
- Developed programs to enhance brand presence, reaching 182,000 consumers and gaining 2% market share.
- Evaluated marketing programs post-activity, increasing consumer awareness of products.
- Scheduled trade promotions and maximized their effectiveness through strategic planning.
- Managed quarterly budget of 2.35 crore, tracking expenses on a monthly basis.
- Appointed two new vendors, ensuring compliance with company policies.
Sr.Territory Sales Executive
Diageo India
Mumbai
04.2016 - 06.2020
- Drove secondary sales for premium Diageo portfolio, achieving annual revenue of 264 crore.
- Launched new products and monitored post-launch performance.
- Focused on market share growth, increasing by 2% in lower prestige and 1.25% in mid prestige.
- Analyzed business trends and forecasted monthly and quarterly business plans.
- Received Best Spirited Award twice for outstanding performance.
Territory Leader Distribution
CEAT India Ltd.
Mumbai
08.2013 - 09.2016
- Expanded distribution network, managing accounts of 3 distributors to enhance market visibility. Appointed 2 new distributors .
- Grew monthly revenue from 18 lacs to 1 crore within two years.
- Developed customer base by appointing 150 new sub-dealers across 20 towns.
- Increased market visibility through strategic placement of signage and merchandising materials at POS.
Assistant Manager Sales
Godfrey Phillips India Ltd, Mumbai,
Mumbai
08.2011 - 09.2013
- Drove secondary sales at 950 retail locations and 130 dealer shops.
- Implemented system and process for sales force automation to enhance sales performance.
- Managed a team of 18 front line sales representatives, providing comprehensive training.
- Analyzed business trends by outlet, beat, and sales metrics to inform strategy.
- Led merchandising operations to improve in-shop and on-shop visibility within territory.
Education
MBA - Marketing
Mumbai School of Business
Navi Mumbai07-2011
Bachelor of Science - Chemistry
KVPC College of Arts & Science
Mumbai 06-2008
Hsc. - Science
Western Central Railway School
Bhopal03-2005
SSC -
Western Central Railway School
Bhopal03-2003
Skills
- Trade marketing strategy
- Campaign development
- Promotional planning
- Budget management
- Data-driven decision making
Timeline
Trade Marketing Manager
Allied Blenders & Distillery Ltd
03.2024 - Current
Sr. Manager Trade Marketing
HDFC Bank
08.2023 - 02.2024
Assistant Manager Trade Marketing
Diageo India
07.2020 - 08.2023
Sr.Territory Sales Executive
Diageo India
04.2016 - 06.2020
Territory Leader Distribution
CEAT India Ltd.
08.2013 - 09.2016
Assistant Manager Sales
Godfrey Phillips India Ltd, Mumbai,
08.2011 - 09.2013
MBA - Marketing
Mumbai School of Business
Bachelor of Science - Chemistry
KVPC College of Arts & Science
Hsc. - Science
Western Central Railway School
SSC -
Western Central Railway School
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