Nitin Kumar Sinha

developing and executing marketing strategies to promote a product or service, increase brand awareness, and drive sales.

Handling CRM and leads Management, Digital Marketing , PPC & META , Handling 10-12 team, Taking care of ROI and Patient Acquisition.

• Handling 50-60 Lacs of Budget for PPC and Meta paid Campaign url- www.colive.com, and using www.colive.com/form for landing page to capture lead in CRM Lead squared
• Lead Generation through Google AdWords, Meta business suites, social media
• Handled Lead-squared CRM
• Analysis Competitor Strategy and Research
• Manage Google, Fb ads account and for analysis uses Google analytics.
• Directed pay-per-click PPC campaigns, monitoring budget allocation and keyword performance for optimal results.
• Closely monitored campaign performance, adapting, innovating and optimising current marketing methods.
• Managed a dynamic team of marketing analysts, fostering a culture of innovation, collaboration, and continuous improvement.
• Coordinated with the IT department to ensure the seamless integration of marketing systems and data management platforms.
• Analysed performance data to identify trends and adjust strategies for improved outcomes.
• Implemented A and B testing on ad copy and landing pages to identify optimal configurations for target markets.

• Designed and executed successful email marketing campaigns, monitoring open rates and conversions to refine future strategies.
• Managed social media accounts, creating engaging content that boosted follower engagement and drove traffic to company website.
• Developed and implemented comprehensive digital marketing strategies to increase brand awareness across various platforms.
• Analysed website analytics to understand user behaviour, making necessary adjustments to enhance user experience and engagement.

• Implemented SEO and SEM strategies to enhance online visibility and drive targeted web traffic.
• Led social media campaigns from conception to execution, meeting objectives within budgetary constraints.
• Created content for Facebook, including ads, organic posts, stories and videos.
• Successfully increased social media impressions, followers, engagement and reach by developing innovative content.
• Planned and implemented integrated search, display and video campaigns on platforms.
• Managed digital marketing budgets, allocating resources efficiently to maximise ROI across all campaigns.

• GMB handling and Google AdWords campaign for SME business, remotely work but direct reporting to Google Gurgaon which is deputed to cognizant
• Responsible for Lead Generation
• Business Development
• New Customer Acquisition
• Google paid product PPC Management, SEM, SEO, Facebook Campaign, Google analytics
• To promote the business of clients by display and text campaigns AdWords for more optimized local lead approach
• Client Relationship Building
• Market Research Penetration
• Team Handling.
• Analysed performance metrics on Google Analytics and AdWords to refine SEM strategies for optimal results.
• Analysed performance data to refine ad targeting, improving click-through rates and conversion metrics.
• Managed keyword research and selection, enhancing ad relevance and quality scores.
• Developed and maintained strong relationships with PPC platform representatives to gain insights into new features and best practices.
• Managed substantial PPC budgets, ensuring efficient allocation of funds to achieve maximum campaign performance and ROI.

• Liaised with potential customers to determine needs and provide recommendations.
• Managed customer relationships through consultative sales techniques to attain individual sales goals.

• Maintaining stock
• Taking care of the devices
• Replacement of the devices
• Coordinating with the Head office & sending them a report on daily basis.