Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Nitish Agnihotri

Pune

Summary

Dynamic Account Manager with extensive experience at Dentsu, excelling in campaign management and optimization. Proven track record in ad trafficking and analytics, delivering actionable insights that enhance performance. Strong communicator and collaborator, adept at fostering client relations and driving successful outcomes in fast-paced environments.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Account Manager - Direct Display

Dentsu
Pune
10.2023 - Current
  • Managed end-to-end ad campaign setup, trafficking, QA, and performance tracking across platforms like DCM, GAM, Amazon DSP, Prisma, Yahoo
  • Collaborated with sales, creative, and analytics teams to ensure timely ad delivery and campaign execution.
  • Analyzed campaign performance metrics (CTR, CPM, CPC, CPA, viewability) to provide actionable insights for optimization.
  • Detail-oriented and highly organized, capable of managing multiple campaigns and deadlines simultaneously

Commercial Ad Operations

Warner Bros. Discovery
Pune
12.2021 - 10.2023
  • Extensive knowledge of digital advertising platforms and technologies, including Google Ad Manager / DoubleClick for Publishers (DFP), FreeWheel
  • Proficient in ad trafficking, campaign setup, ad inventory management, and yield optimization
  • Strong analytical and problem-solving skills to identify opportunities for campaign improvement and implement effective strategies
  • Familiarity with ad serving tools, ad tags, tracking pixels, and other ad-related technologies
  • Excellent attention to detail to ensure accurate campaign implementation and ad placement
  • Ad-trafficking and managing campaigns using Google Ad Manager
  • Training internal team and newbies for the new updated and ease of workflow
  • R&D things related to ad servers to get in depth knowledge and understanding for troubleshooting and ease of work.

Ad Trafficker

ZEDO Inc.
Pune
02.2018 - 12.2021
  • Ad-trafficking and managing campaigns by using multiple ad servers such as DCM and DFP
  • Create accounts, Insertion order, Line item, Targeting, Creative upload, Ad Serving, Pixel Tracking, etc.
  • Trafficking creative (Gif, HTML5, 3rd party tags/tracking campaigns - iframe/java script tags, Videos) & troubleshoot all creative problems as & when they arise
  • Manage various advertisers and agency accounts
  • Working on reports
  • Working on creative using Photoshop as per requirement
  • Ad-trafficking and managing campaigns using Google Ad Manager
  • Accountable for handling exclusive campaigns for US Region
  • As per requirement, handling EMEA
  • Designing basic banners using Adobe Photoshop
  • Frequent communication with clients for performance update
  • Training internal teams and newbies for easy onboarding
  • R&D things related to ad servers to get in depth knowledge and understanding for troubleshooting and ease of work.

Senior Executive

Carwale
Pune
07.2017 - 01.2018
  • Company Overview: Dealer Solutions
  • Sales of BikeWale Services
  • Managing customer relations
  • Dealer Solutions

Business Development Executive

Just Dial Ltd
Pune
08.2016 - 12.2017
  • Sales of Just Dial products and services
  • Managing Customer relations

Education

MBA - Marketing

Sinhagad Institute
Pune
08.2015

Skills

  • Campaign management and optimization
  • Ad trafficking
  • Project management
  • Reporting and analytics
  • Effective communication and collaboration
  • Team collaboration
  • Attention to detail
  • Client relations

Certification

  • Amazon DSP advanced certification
  • Amazon DSP campaigns certification
  • Drive advertising revenue with Google Ad Manager
  • Campaign manager certification

Languages

English
First Language
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2

Timeline

Account Manager - Direct Display

Dentsu
10.2023 - Current

Commercial Ad Operations

Warner Bros. Discovery
12.2021 - 10.2023

Ad Trafficker

ZEDO Inc.
02.2018 - 12.2021

Senior Executive

Carwale
07.2017 - 01.2018

Business Development Executive

Just Dial Ltd
08.2016 - 12.2017

MBA - Marketing

Sinhagad Institute

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Nitish Agnihotri