Summary
Overview
Work History
Education
Skills
Position Of Responsibility
Hobbies and Interests
Timeline
Hi, I’m

Nitish Garg

Noida
Nitish Garg

Summary

Proactive and dedicated Product Manager with over 5 years of experience overseeing marketing lifecycles and product development from inception to rollout. Adept at fostering collaboration between multi-faceted teams to drive seamless implementation of strategies, products and marketing solutions. Passionate about optimizing, to drive maximize impact and results.


Effective leader, collaborator, and innovator in fast-paced environments.

Overview

7
years of professional experience

Work History

Pencil Learning Technologies

Junior Product Manager
03.2022 - Current

Job overview

  • Working closely with our Head of Products to optimize and improve user engagement metrics on Pencil Spaces and deliver high-priority mock-ups and spec sheets of heavily requested features on webapp as well as on Android.
  • Collaborating with senior leadership (CXOs, Head of Products, Product Managers, and Engineering Leaders) to co-own and co-develop product roadmap, ensuring alignment with strategic goals and user needs.
  • Working with team of product designers, engineers, and QA testers to develop, test, and launch new priority features, adhering to project management methodologies such as Agile. These features have been adopted by teachers worldwide.
  • Creating user stories and wireframes for key features.
  • Increased first user conversion rates to a second session from 15% to 22% by improving various aspects of user onboarding
  • Conducting user research, usability testing, and user feedback to establish a perpetual loop with teams and stakeholders, turning insights into key pointers for ongoing efforts.
  • Analyzing data to track product performance and proactively identifying and mitigating issues, developing effective GTM and market strategies to ensure product success.
  • Leading the team of Customer Success reps at Pencil Spaces to onboard hundreds of Tutor Doctor franchises across USA and UK.
  • Developed creative briefs for new product features and marketing solutions in collaboration with design, engineering as well as product team.
  • Proficient in designing, implementing, and optimizing marketing automation workflows using tools such as HubSpot, Zapier, and more. Skilled in creating personalized customer journeys, segmenting audiences, and automating email campaigns to drive engagement and conversions.
  • Expertise in designing and optimizing UI/UX for high-conversion landing pages using Webflow, Unbounce, and more. Conducting A/B testing strategies to drive conversions, effectively communicate value propositions, and encourage user action.

Pencil Learning Technologies

Growth Hacker
01.2021 - 02.2022

Job overview

  • Responsible for PIRATE marketing and funnel performance that directly influence growth with FCR of 83% and median capture time of ~20 seconds
  • Achieved profitability of 25% on online product sales through Facebook Ads
  • Managed budget of over $150,000 per year across Facebook and Google Ads, driving MoM traffic growth to Pencil Spaces
  • Managed end-to-end e-commerce flows on Shopify.

Hippie Soul Pvt. Ltd.

Brand Manager
02.2019 - 12.2020

Job overview

  • Led marketing, sales, and relationship teams and generated over 35% of overall revenue for company through top-of-the-funnel marketing and offline collaborations with likes of MMT, EESL, PayU, ITI AM, and many more.

Hippie Soul Pvt. Ltd.

Brand Marketing Coordinator
12.2017 - 01.2019

Job overview

  • Led content team and improved brand visibility through all social media channels, website, and Google search engine (SEO) ranking among top 5 service providers in Uttarakhand.

Eduvance

Teaching/Technical Assistant
05.2017 - 06.2017

Job overview

  • 6 weeks of actively supporting instructors and assisting classes during Summer Industrial Training '17 in Embedded Systems and Internet of Things at KJSCE, Mumbai, and TCET, Mumbai.
  • Solving trainees' technical doubts related to FRDM/PSOC 4(BLE) platforms and helping them debug or implement code better

Education

IIT Delhi
New Delhi

EMP-SIDMBA
12.2021

University Overview

  • Executive Management Programme in Strategic Innovation, Digital Marketing, and Business Analytics, under the aegis of Continuing Education Programme (CEP) of IIT Delhi
  • Gained insights on Strategic Management & Innovation, driving digital strategies and different models of Business Analytics
  • Worked with a team of professional individuals to author a case study on Zerodha - India's Largest Stock Broker
  • Worked with a team of professional individuals to develop a digital strategy for a bespoke eCommerce company

DIT University
Dehradun

B.Tech (ECE)
01.2019

University Overview

  • Ranked amongst the Top 5 and achieved internship opportunity through a competition organized by Eduvance amongst 750+ students
  • Team Representative for the Robotics team at Rendezvous, IIT Delhi (2016)
  • Member of the Google Student Community and IEEE Club

Seth M.R. Jaipuria
Lucknow

ICSE (2013)/ ISC (2015)
03.2015

University Overview

Skills

  • Product Management
  • User Experience Design
  • User Research
  • Market Analysis and Insights
  • Agile Development
  • Data Analysis
  • Competitor Analysis
  • Feature Mock-ups & Spec-docs
  • Jira/Asana Sprint Cycles & Dev
  • QA Testing
  • Facebook and Google Display Advertising
  • Google Analytics
  • FullStory Dashboards
  • UI/UX for High Conversion Landing Pages (Webflow Unbounce, Squarespace, Wix)
  • Marketing Automation
  • Hubspot CRM

Position Of Responsibility

Position Of Responsibility
  • Founder of the adventure community Aventura at DIT University
  • Co-Founder of the popular Dehradun-based Instagram Page, Doon Foodtales
  • Digital Marketing Specialist at Marketing Tadka, a freelancers hub based out of Dehradun
  • Promoter of Oktoberfest '18 organized by Doon Page 3

Hobbies and Interests

Hobbies and Interests
  • Trekking/ Hiking
  • Backpacking
  • Personal Finance
  • Culinary Exploration

Timeline

Junior Product Manager
Pencil Learning Technologies
03.2022 - Current
Growth Hacker
Pencil Learning Technologies
01.2021 - 02.2022
Brand Manager
Hippie Soul Pvt. Ltd.
02.2019 - 12.2020
Brand Marketing Coordinator
Hippie Soul Pvt. Ltd.
12.2017 - 01.2019
Teaching/Technical Assistant
Eduvance
05.2017 - 06.2017
IIT Delhi
EMP-SIDMBA
DIT University
B.Tech (ECE)
Seth M.R. Jaipuria
ICSE (2013)/ ISC (2015)

Similar Profiles

  • Kevin Ortega

    Kevin OrtegaKevin Ortega

    Tutor at The Learning Center & The Pointy PencilTutor at The Learning Center & The Pointy Pencil

    View Profile
  • Madison Hornsby

    Madison HornsbyMadison Hornsby

    Daycare Assistant at The Pencil PlayhouseDaycare Assistant at The Pencil Playhouse

    View Profile
  • Valerie Ferkol

    Valerie FerkolValerie Ferkol

    Volunteer at Broken PencilVolunteer at Broken Pencil

    View Profile
Nitish Garg