Summary
Overview
Work History
Education
Skills
Internships & Projects
Software
Positions of Responsibilities
Extra Curricular Activities
Timeline
Generic

NITISH KUMAR

Product Manager

Summary

An enthusiast who is eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Motivated to learn, grow and excel in my role.

Overview

5
5
years of post-secondary education
3
3
years of professional experience

Work History

Product Manager

OYO Vacation Homes
01.2021 - Current
  • Conceptualized and deployed enhanced product features on Mobile website and optimized implementation on Payments and Ratings to improve UX and User Conversion
  • Checkout Page Enhancements lead to a page load time improved by 17% and Page Conversion uplift by 14% contributing additional GBV of € 120K per month
  • Ratings Initiatives like In Stay Review, Ratings Form Enhancements leading to an Increased ratings coverage by 9% and ratings depth by 16% in 5 months
  • Induction of Geographical based Payment methods, 3DS Authentication lead to a consistently increasing PSR from 91% in Jan 2021 to 94% in June 2021

Senior Product Analyst

OYO Vacation Homes
06.2019 - 01.2021
  • Set up the User Conversion dashboard for the consumer demand team to develop insights and launch initiatives.
  • Developed a decision tree model to drain out bots (4-5% of overall traffic) on the website to less than 1%
  • Created 10+ attributes for the Home Owner Supply Onboarding and Management to organically grow the HO base by 15% YOY
  • Optimized SEO pages listing using keywords analysis and increased the SEO traffic by 12%
  • Compiled product, market and consumer data to forecast traffic, conversion and revenue using AB Experiments, Pre-Post Analysis
  • Received Exceeds expectations rating twice and commendation from CSO for a going a step further in achieving targets

Product Analyst

OYO
06.2018 - 06.2019
  • Successfully achieved annual targets as per company AOP 2019, December 2018 ended at 3.2% of additional profit for OYO from VAS.
  • Successfully launched and Implemented adoption strategies for 4 Value Added Services - Smart Pricing, Boost, Ranking, PLB.
  • Supported development team in generation of technical requirements and product documentation to achieve process commonality.
  • Data driven approach which helped in understanding adoption patterns and partner’s mindset across various geographies.

Education

B.Tech + M.Tech - Agricultural & Food Engineering

IIT Kharagpur
07.2013 - 07.2018

All India Senior School Certificate Examination -

CBSE
04.2012 - 04.2012

All India Secondary School Examination -

CBSE
05.2010 - 05.2010

Skills

Google Analytics

undefined

Internships & Projects

  • Securities Research Associate - BNP Paribas - Mumbai - Summers 2017

- Remodeled the DCF Valuation using new reports to arrive at new target prices to recommend ratings on Tata Motors and Hero MotoCorp

- Built a new modified supply chain of the Indian Automobile Industry by analyzing 128 Auto Ancillaries in 18 supplier categories

- Formulated revenue models for Uber, OLA, Zoomcar and fleet owners to accurately forecast share of PV and 2W to overall demand by 2020

  • Consulting Associate - UBER - New Delhi - Summers 2016

- Onboarded 75 new partners (extra 25% of the supply) on UBER platform and hiked the supply of weekly active drivers by 40%

- Solely initiated Brand Ambassador Programme, Out of home advertising, High Rollers and Guerrilla marketing activities in Ajmer

- Brought a 24% hike in demand with the help of partnership from 11 famous restaurants and eateries in Ajmer doing promotional activities

  • Rapid Water Elemental Model analysis using PXRF Spectrometry - Masters Project 2017

- To produce PXRF based calibration models for elements present in the humidity leaching columns of mine tailings in South Africa

- To evaluate the effectiveness of Portable X-Ray Fluorescence spectrometry for rapid estimation of elemental composition in water samples

- Development of prediction models based on spectral derived parameters and comparison prediction accuracy using spectra parameters

Software

R Programming

Tableau

Python

Google Big Query

Positions of Responsibilities

Publicity and Marketing Head | Spring Fest IIT Kharagpur

•Responsible for grooming, mentoring and leading the executing body comprising 26 Core Team Members and 27 Associate Members

•Initiated and conceptualized strategies for Campus Ambassador programme to embark a very first dedicated portal ca.springfest.in

•Fetched total marketing deals worth ₹16.93 lakh inclusive of corporate sponsorship, gifts and product samples and added incentives

•Achieved a remarkable 125% YOY rise in the participation of college students in Spring Fest 2016 thus reaching highest ever footfall in fest

Executive Member | Gopali Youth Welfare Society IIT Kharagpur

•Part of an NGO run by students and faculties of IIT Kharagpur towards upliftment and education of underprivileged children at Gopali Village

•Raised ₹1.3 Lakh worth of funds from 8 local companies through CSR and running fund collection campaigns from staff and faculties

Extra Curricular Activities

Content Developer: Reporter at Awaaz IIT Kharagpur and worked as a Hindi content Developer and got 16 articles published in 6 months

Media: Associate Publicity Member (ASP) of Spring Fest 2014 and worked on social media and offline media houses for publicity of the Fest

Social: Active Participant at National Service Scheme (Bagged 3rd position at Camp) and Volunteer Teacher at Youth for Seva, Delhi

Cultural: Lead Actor in Inter-Hall Hindi Dramatics team and part of award winning Inter-Hall Choreography of Nehru Hall in Championship

Timeline

Product Manager

OYO Vacation Homes
01.2021 - Current

Senior Product Analyst

OYO Vacation Homes
06.2019 - 01.2021

Product Analyst

OYO
06.2018 - 06.2019

B.Tech + M.Tech - Agricultural & Food Engineering

IIT Kharagpur
07.2013 - 07.2018

All India Senior School Certificate Examination -

CBSE
04.2012 - 04.2012

All India Secondary School Examination -

CBSE
05.2010 - 05.2010
NITISH KUMARProduct Manager