Nitish Kumar
Delhi
Summary
Dynamic Marketing Specialist with a proven track record at Genisys Group, driving a 20% increase in campaign efficiency through advanced automation strategies. Proficient in Eloqua and HubSpot, I excel in analytics and collaborative problem-solving, delivering actionable insights that enhance engagement and optimize performance across diverse marketing initiatives.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Genisys Group
06.2023 - Current
- Spearheaded marketing automation initiatives with Eloqua and HubSpot, optimizing workflows and increasing campaign efficiency by 20%.
- Designed and implemented advanced campaign flows, and collaborated with cross-functional teams to execute marketing campaigns effectively.
- Utilized Eloqua Analytics to monitor campaign performance and deliver actionable insights for improving open rates and conversions.
Email Marketing Specialist
Aekot Consulting
05.2022 - 06.2023
- Executed marketing automation campaigns with Mailchimp, increasing lead engagement by 15% through targeted email templates.
- Managed data segmentation and list management via CRM for precise audience targeting, and managed subscriber lists while ensuring data accuracy through regular audits.
- Analyzed email performance metrics to improve engagement strategies.
- Designed HTML-based email templates to enhance visual appeal and user engagement across campaigns.
Education
Bachelor’s Degree -
University of Delhi
01.2022
Skills
- Marketing automation tools: Eloqua, HubSpot, Mailchimp, Klaviyo, Zapier
- Analytics proficiency: Eloqua Analytics, Google Analytics, campaign performance tracking
- Leadership and communication skills
- Collaborative problem-solving
Certification
- Google Ads Certification
- Programmatic Advertising
- Digital Marketing Analytics
Timeline
Marketing Specialist
Genisys Group
06.2023 - Current
Email Marketing Specialist
Aekot Consulting
05.2022 - 06.2023
Bachelor’s Degree -
University of Delhi
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