Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Nitish Kumar

Delhi

Summary

Dynamic Marketing Specialist with a proven track record at Genisys Group, driving a 20% increase in campaign efficiency through advanced automation strategies. Proficient in Eloqua and HubSpot, I excel in analytics and collaborative problem-solving, delivering actionable insights that enhance engagement and optimize performance across diverse marketing initiatives.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing Specialist

Genisys Group
06.2023 - Current
  • Spearheaded marketing automation initiatives with Eloqua and HubSpot, optimizing workflows and increasing campaign efficiency by 20%.
  • Designed and implemented advanced campaign flows, and collaborated with cross-functional teams to execute marketing campaigns effectively.
  • Utilized Eloqua Analytics to monitor campaign performance and deliver actionable insights for improving open rates and conversions.

Email Marketing Specialist

Aekot Consulting
05.2022 - 06.2023
  • Executed marketing automation campaigns with Mailchimp, increasing lead engagement by 15% through targeted email templates.
  • Managed data segmentation and list management via CRM for precise audience targeting, and managed subscriber lists while ensuring data accuracy through regular audits.
  • Analyzed email performance metrics to improve engagement strategies.
  • Designed HTML-based email templates to enhance visual appeal and user engagement across campaigns.

Education

Bachelor’s Degree -

University of Delhi
01.2022

Skills

  • Marketing automation tools: Eloqua, HubSpot, Mailchimp, Klaviyo, Zapier
  • Analytics proficiency: Eloqua Analytics, Google Analytics, campaign performance tracking
  • Leadership and communication skills
  • Collaborative problem-solving

Certification

  • Google Ads Certification
  • Programmatic Advertising
  • Digital Marketing Analytics

Timeline

Marketing Specialist

Genisys Group
06.2023 - Current

Email Marketing Specialist

Aekot Consulting
05.2022 - 06.2023

Bachelor’s Degree -

University of Delhi
Nitish Kumar