NITISH SAHU
Brand Marketing & Strategy
Gurugram
Summary
Strategic and performance-driven media planning professional with 10+ years of experience leading integrated campaigns across top-tier brands in FMCG, digital, and consumer categories. Proven expertise in building data-backed media strategies, driving ROI-focused planning, and leading cross-functional teams to deliver impactful brand communication. Adept at translating consumer insights into high-performing campaigns, managing multimillion-dollar budgets, and collaborating with creative, sales, and digital teams to align execution with brand vision. Now seeking to leverage holistic media expertise and market understanding to transition into a Brand Manager role focused on shaping brand narratives, driving consumer engagement, and delivering measurable business growth.
Overview
10
10
years of professional experience
Work History
Manager Strategy Planning & Insight
Sony Pictures
04.2025 - Current
- Develop and implement sales strategies to drive advertising revenue across channels. Align inventory pricing, rate cards, and sponsorship models with market demand, viewership trends, and competitor positioning.
- Formulate strategies to expand channel reach via cable, DTH, and OTT platforms. Manage partnerships with MSOs (Multi-System Operators), DPOs, and digital aggregators to optimize carriage fees, and subscription revenues.
- Analyze BARC ratings, advertiser categories, and regional performance to guide programming and sales strategy. Use data-driven insights to recommend inventory packaging, target sectors, and optimize yield management.
- Collaborate with content, marketing, and finance teams to align programming with monetization opportunities (e.g., festive campaigns, live events). Drive special initiatives, branded content, and custom ad solutions for key clients.
Director
Publicis Groupe - Sparkfoundry
02.2023 - Current
- Managing the 180 Cr Flavours Portfolio for PepsiCo and helping the brand achieve double-digit growth.
- Formulate comprehensive media strategies that align with client objectives, considering factors like budget, target demographics, and market trends.
- Lead the development of media plans, including recommending appropriate media channels (TV, radio, print, digital, etc.) based on audience reach, relevance, and cost-effectiveness.
- Negotiate with media vendors to secure optimal placements and rates, ensuring budget efficiency.
- Oversee the execution of media buys, ensuring campaigns are launched effectively and on schedule.
- Monitor and optimize campaigns to maximize performance and achieve KPIs (Key Performance Indicators), such as reach, frequency, and ROI (Return on Investment).
- Utilize analytics tools and insights to track campaign effectiveness, and make data-driven decisions for continuous improvement.
- Collaborate with creative agencies, marketing teams, and clients to align media strategies with overall marketing initiatives and messaging.
- Monitor spending and reconcile invoices to ensure accuracy and compliance with budgetary constraints.
Media Group Head
IPG MEDIABRANDS
07.2019 - 02.2023
- Managing the 120 Cr portfolio for RSPL.
- Worked as an Integrated Media Planner for Reckitt Benckiser, WIPRO, and RSPL, responsible for strategy, planning, campaign rollout, and management.
- Penetrated a new segment through the use of strategic marketing initiatives.
- Created product positioning and messaging to differentiate products in the market and expand visibility.
- Working closely with the brand teams during the annual strategy, understanding consumer behavior and markets.
- Coordinate media launches with the marketing and sales department.
- Maximum return on investment on strategic buys.
- Diversify media strategies to reach a wide audience.
Media Manager
IPG MEDIABRANDS
08.2017 - 10.2018
- Managed a 70Cr healthcare portfolio for RB, which includes Durex, Strepsils, Ring Guard, and Itchguard.
- Worked with brand teams on monthly media plans and annual plans.
- Managing the team to deliver the plans effectively during tight deadlines.
- Monitor the campaign, and respond accordingly to achieve the desired result.
- Competition tracking and highlighting the insights leading to the next steps and plan of action.
Business Executive
GroupM Media
05.2015 - 08.2017
- Single-handedly managed the 7UP and Mirinda portfolio.
- Coordinate with the client and develop a strategic and feasible media plan.
- Coordinate internally and externally with various teams to prepare an optimized plan, and for seamless implementation.
- Monitor the campaign, and respond accordingly to achieve the desired result.
- Data management, competition tracking, and highlighting the insights leading to next steps and a plan of action.
Education
Post Graduate Program - Data Science
University Of Texas
Texas 04.2001 -
Skills
- Brand Marketing Strategy
- Market Research & Consumer Insight
- Trend Analysis
- Media Planning
- Media Buying
- Analytical reasoning
- Budget Planning
- Campaign Management
- Growth Strategies
- Competitive Strategies
- Data Driven Decision Making
- Google/Meta/Youtube Planning
- Vendor Management
- Team Management & Leadership
- P&L Understanding
- ROI Measurement
- ATL/BTL Advertising
- Brand Management
- Programmatic Advertising
- Public Relation
Awards
Power Performance Award for single handedly managing IPL-2023 and Complete Foods Portfolio., Won Gold and Bronze for Lays and Uncle Chips for Moment Marketing and Influencer marketing campaign., Launch of Mirinda Release the Pressure campaign and won Cannes Lion 2017, Successful Launch of 7UP Nimbooz
HIGHLIGHTS
- Strong business acumen with an ability to execute a wide range of marketing strategies to establish market presence and increase revenues and profitability for the brands.
- Hands on experience in in analyzing market trends to provide critical inputs for formulating and executing marketing strategies.
- Coordinating with various media personnel to come up with a solution-based approach.
- Effective communicator with strong writing and verbal skills.
Timeline
Manager Strategy Planning & Insight
Sony Pictures
04.2025 - Current
Director
Publicis Groupe - Sparkfoundry
02.2023 - Current
Media Group Head
IPG MEDIABRANDS
07.2019 - 02.2023
Media Manager
IPG MEDIABRANDS
08.2017 - 10.2018
Business Executive
GroupM Media
05.2015 - 08.2017
Post Graduate Program - Data Science
University Of Texas
04.2001 -
Similar Profiles
Dheeraj KhandelwalDheeraj Khandelwal
Sales Manager at Sony Pictures Network, Sony Pictures Networks India Pvt LtdSales Manager at Sony Pictures Network, Sony Pictures Networks India Pvt Ltd
Muhammad Sarfaraz Muhammad Sarfaraz null
Software Engineer at Sony(Sony Pictures)Software Engineer at Sony(Sony Pictures)
Yogesh NarangYogesh Narang
Senior Manager – Brand Marketing at Sony LIV – Sony Pictures NetworkSenior Manager – Brand Marketing at Sony LIV – Sony Pictures Network
Simran DasSimran Das
Producer at Sony Yay, Sony Pictures Networks India Pvt. Ltd.Producer at Sony Yay, Sony Pictures Networks India Pvt. Ltd.
Jay Karan SharmaJay Karan Sharma
Operations Manager at NEUPHONYOperations Manager at NEUPHONY