Nitish Kumar
Digital Marketing
Bengaluru
Summary
As a Senior Manager in Marketing at SLK Software, I oversee the digital marketing budget, media planning, and performance optimization for multiple regions and high-value clients. With over nine years of experience, I specialize in developing and executing comprehensive digital marketing strategies, including SEO, SEM, SMM, CRO, and demand generation. Holding a Bachelor's Degree in IT from Scope College of Engineering, I bring a strong technical foundation that enhances my digital marketing capabilities. My expertise extends across key platforms like Google AdWords, Google Analytics, and HubSpot, enabling me to effectively optimize and measure campaign success. I thrive in dynamic environments that prioritize growth and innovation, where I can contribute to amplifying the company's online presence and driving substantial revenue impact.
Experienced marketing leader with a firm understanding of market conditions, trends and positioning strategies. Background includes both traditional and digital marketing campaigns. Top-notch leadership, planning and conflict resolution skills.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Senior Marketing Manager
SLK Software
08.2024 - Current
- As a Senior Manager in Marketing at SLK Software, I oversee the digital marketing budget, media planning, and performance optimization for multiple regions and high-value clients
- With over eight years of experience, I specialize in developing and executing comprehensive digital marketing strategies, including SEO, SEM, SMM, CRO, and demand generation
- Holding a Bachelor's Degree in IT from Scope College of Engineering, I bring a strong technical foundation that enhances my digital marketing capabilities
- My expertise extends across key platforms like Google AdWords, Google Analytics, and HubSpot, enabling me to effectively optimize and measure campaign success
- I thrive in dynamic environments that prioritize growth and innovation, where I can contribute to amplifying the company's online presence and driving substantial revenue impact
Assistant Manager
Sonata Software
02.2023 - 08.2024
- I am actively engaged in collaborating with internal stakeholders to strategically plan and implement demand generation campaigns across various media channels
- This involves close coordination with the web team to optimize content, focusing on enhancing audience engagement and improving customer conversion through Conversion Rate Optimization (CRO)
- Simultaneously, I am responsible for the active monitoring of social media channels for effective social listening
- As part of my role, I manage a dedicated team with the goal of generating leads and expanding our company's reach in the global market
- Additionally, I oversee relationships with different vendors to ensure the successful launch of our campaigns, contributing to the overall growth and success of our organization
Senior Digital Marketing Analyst
Epicor Software
03.2021 - 02.2023
- In my previous role, I specialized in overseeing paid search campaigns across different business units, with a primary focus on driving lead generation and revenue growth
- This included managing various vendors to ensure the successful execution of diverse paid campaigns and implementing impactful go-to-market strategies
- Additionally, I was responsible for reporting on campaign performance and presenting recommendations for scaling campaigns to achieve optimal results
Digital Marketing Analyst
Epicor Software
12.2018 - 03.2021
- Managing monthly budget for all regions (more than $1,50,000)
- Adding new media vendor based on the requirement and industry
- Exploring new advertising platforms for Search and Display ads
- Quarterly and monthly plans, budget forecast and media plan delivery in collaboration with the other digital marketing channels
- Responsible for the launch of the new programs and implemented digital marketing elements
- Responsible for creating, implementing, tracking, and optimizing Paid Search campaigns for clients based out of USA, UK, and Canada region
- Develop, recommend, and execute campaign management life cycle (business requirement analysis, digital strategic planning, campaign road map, metrics analysis, optimizing campaigns
- URL audits, keyword/ad text expansion, GDN campaigns (Contextual, Placement, & Re-marketing) and budget management)
- Kept abreast of digital marketing trends and ensure application of new technologies to campaign development
- Evaluate through Google analytics to track the effectiveness of user engagement and make necessary changes in strategies
Search Analyst
Omnicom Media Group
10.2018 - 12.2018
- Deal with agency high profile clients to enhance revenue by consistently providing fast, high-quality responses to product and usage questions based on efficient analysis
- Managing pay-per-click campaigns to obtain set ROAS as per the set advertiser's goal or budget in digital marketing
- Online strategies to get the max profit as per the advertising budgets and different scenarios
- Optimizing the existing/new accounts to excel the auction metric
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
- Working Directly with Account Managers to optimize PPC Campaigns
- Implementation and review of tags on client's websites
- Training newbies and refresher training for SPEs and SMEs on Google Analytics and Google Ads
- Having the team adhere to the defined SLAs - TFR, TRT, and TFS
- Process improvement & Escalations management
Search Engine Marketing Specialist
Tata Consultancy Services
01.2016 - 09.2018
- Managing PPC campaigns for yellow pages US
- Managing more than 300 odd accounts for yellow pages and proving business
- Optimizing landing pages, budget recommendations, keyword research and analysis
- Creating SOP, and monthly performance PPT for client presentations
Education
Bachelor's Degree - IT
scope college of engg
01.2008 - 01.2012
Skills
Google Ads
Certification
adwords
Timeline
Senior Marketing Manager
SLK Software
08.2024 - Current
Assistant Manager
Sonata Software
02.2023 - 08.2024
Senior Digital Marketing Analyst
Epicor Software
03.2021 - 02.2023
Digital Marketing Analyst
Epicor Software
12.2018 - 03.2021
Search Analyst
Omnicom Media Group
10.2018 - 12.2018
Search Engine Marketing Specialist
Tata Consultancy Services
01.2016 - 09.2018
Bachelor's Degree - IT
scope college of engg
01.2008 - 01.2012
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