NITISH TOPRANI

I own revenue growth and adoption for Riise, Motilal Oswal’s new investing app covering equities, derivatives, mutual funds, IPOs, US stocks, Fixed Income and Insurance.

Revenue impact

• Grew equity orders by 37% since Sept ‘24
• Scaled F&O orders by 59% in the same period
• Improved MO activation by an average of 11% over the last year
• Expanded the MF active user base by 40% (Apr ‘24 – Feb ‘25)
• Drove 165% growth in SIP orders and 155% growth in unique SIP users post Riise launch
• Increased IPO market share from 1.85% to 2.10%, with 254% growth in online applications
• Delivered 51% YTD growth in IAP mobile subscriptions
• Achieved 6.8x YoY growth in monthly fixed deposit volumes

0→1 growth & monetisation work

• Designed the first 30-day user journey to move customers from account opening to first trade and portfolio expansion
• Worked with data science teams to build high-propensity cross-sell cohorts, increasing ARPU
• Set up structured drop-off and reactivation journeys, improving reactivation of inactive and near-churn users by 23% YoY

Data-led execution

• Implemented recency-frequency based segmentation, improving:
• App notification CTRs from ~0.6% to 2.3–2.5%
• Email open rates from ~11% to 20–22%
• Introduced event-based and contextual targeting, improving conversion by up to 30% in select campaigns
• Defined and tracked key in-app events (homepage, portfolio, profile) to improve engagement and decision-making

Platform & distribution enablement

• Led rollout of in-app campaigns (Plotline), increasing in-app CTRs from 3–5% to 20%+
• Drove creation of 30+ app walkthrough videos to improve onboarding and reduce support dependency
• Conducted 25+ pan-India training sessions for franchise partners (100–120 attendees per session) to improve product adoption and cross-sell effectiveness

• Led product marketing for high-usage trading features including options chain, MTF, margin pledge, APIs and order slicing
• Delivered ~30% average monthly growth in feature adoption and order volumes through focused GTM and lifecycle execution
• Owned F&O activation and reactivation programs, achieving:
• 11% MO activation
• 14% MO–M2 reactivation
• Part of execution teams for 3 IPL and 2 ICC World Cup brand campaigns

• Worked on integrated marketing and communication strategy for finance and BFSI clients including BSE and DC Bank.