Nitya Baskar
Chennai,TN
Summary
Engineer turned marketer with close to 5 years of experience, in SaaS and deep tech. I specialize in designing & owning 0-1 roadmaps across various marketing initiatives - market research, product positioning, content and event marketing strategy and building scalable processes.
Overview
6
6
years of professional experience
Work History
Senior Growth Marketer
Spendflo
08.2022 - Current
- Responsible for developing a comprehensive event marketing strategy from the ground up, including goals, objectives, formats and processes across three regions - APMEA, NAMER & EU Markets.
- Analyzed, tracked and optimized demand generation KPIs resulting in 104 qualified meetings, $2.6M in pipeline, primarily in the NAMER market, over a period of 21 months.
- Strengthened the brand's presence in the NAMER market by identifying, organizing, and participating in 77 in-person events, trade shows, and conferences.
- Built deep relationships and a robust network of strategic partners and vendors in the NAMER market.
- Coordinated with multiple stakeholders, both internal and external, to ensure the successful execution of events and subsequent nurturing of leads down the sales funnel.
- On boarded, trained and enabled 4 team members for field marketing roles.
Marketer
Mad Street Den
10.2020 - 08.2022
- Created and drove end-to-end content strategy around thought leadership in Enterprise AI, product education, developer and customer advocacy
- Built social following using organic content strategies, increased distribution cadence and successful twitter campaigns optimized for traffic resulting in 1.8M impressions & 5k channel followers in a period of 6 months.
- Curated a monthly newsletter sent to 10k subscribers across channels to nurture leads in the funnel with an average open rate of 26% and CTR of 2%; Increased newsletter subscribers by 200% over a period of 3 months.
- Brought 20+ articles to #1 position and first page on SERP for relevant keywords
Co-founder
VISIOT Technologies
10.2019 - 10.2020
- Pitched to key stakeholders and secured a seed fund of Rs. 20L from The Department of Science & Technology, Government of India
- Developed a go-to-market strategy and conducted customer discovery on 86 people from 4 market segments across 3 cities for a navigation aid for the visually impaired
- Underwent rigorous training in brand-building, storytelling and go-to market strategy through one's of the country's best incubation programs - Launchpad by IIM-B NSRCEL
Project Management Intern
Harman Connected Services
04.2018 - 06.2018
- Gained exposure and hands-on experience in Agile methodologies, particularly the SCRUM framework, while working on a project focused on enhancing real-time translation in virtual meetings using the Microsoft Translator app
- Worked with senior project managers to assist with day-to-day functions.
Education
Bachelor of Technology - Electronics & Communication Engineering
SRM Institute Of Science & Technology
Chennai, India05.2020
Skills
- Competitive Research
- Search Engine Optimization
- Brand Messaging
- Campaign Development
- Event Marketing
- Product Messaging
- Partnerships
- Email Marketing
- Content Strategy
- Vendor Relations
- Copywriting
Timeline
Senior Growth Marketer
Spendflo
08.2022 - Current
Marketer
Mad Street Den
10.2020 - 08.2022
Co-founder
VISIOT Technologies
10.2019 - 10.2020
Project Management Intern
Harman Connected Services
04.2018 - 06.2018
Bachelor of Technology - Electronics & Communication Engineering
SRM Institute Of Science & Technology
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