NITYA SHARMA
Gurgaon
Summary
A result oriented professional with 17+ years of experience in Sales & Marketing/Business Development with some of the renowned media companies Across Print, Television and Digital media. Consistently performed and built business leadership, grown top-line and improved market share and profitability for the company. Proficient in developing new revenue streams. Solution oriented Professional having high sales orientation and relationship skills with a successful career responsible for profit and revenue generation. Adept at working across times zones, in a cross-cultural and cross-functional set up.
Overview
20
20
years of professional experience
Work History
National Sales Director
Taboola
Gurgaon
11.2023 - Current
- Strategic Leadership: Spearheaded sales strategies that led to consistent growth across key categories.
- Business Development: Onboarded marquee and high-value advertisers, expanding the portfolio and unlocking incremental revenue opportunities.
- Team Building: Recruited, trained, and led high-performing client partners, fostering a culture of excellence and continuous improvement.
- Client Partnerships: Built strong relationships with top agencies and advertisers, ensuring client retention and driving upselling and cross-category growth.
Deputy Director - Strategic Business
Dailyhunt
04.2019 - 10.2023
- Drive Revenue and YOY growth from large advertisers across Verse Innovation platforms - Dailyhunt & Josh
- Educate and lead strategic conversations and navigate complex relationships
- Develop and implement GTM strategy for brands to build long term revenue stream for the platform
- Manage end-to-end Influencer/Celeb/production partnerships for Samsung India and other brands
- Consult and coach brands to grow and achieve improved results through Display, programmatic and content partnerships
- Mentor and collaborate with functional & cross functional teams to scale up & achieve regions revenue objective
Director - Brand Solutions
Saavn Media Pvt Ltd
10.2016 - 04.2019
- Responsible for creating a market for digital audio advertising in a highly volatile digital media space and aggressively pitching solutions to generate and maximize revenue for the medium
- Assisting Brands to inculcate a new media approach to target Millennial's
- Created direct relationship and strategic alliance to effectively market the product to drive conversions
- Managing a talented bunch of Brand solutions experts who can optimally sell creative solutions to brands
- In addition to India, managing sales and partnerships for Pakistan and Australia
- Reported 125% growth in terms of topline from the region
Regional Head - Advertising Sales
9X Media Pvt. Ltd
08.2014 - 09.2016
- Responsibility encompassed taking care of a promising hindi music channel
- Additional regional responsibility for maximizing revenue for a Regional music and entertainment platform
- Customizing solution driven pitches for clients; that would involve vanilla advertising plus branded content opportunities on the channel
- Tracking the marketing strategies & campaigns for north based clients
- Reported 300% growth in terms of top line from the region over a period of 2 years
- Appropriate team retention, motivation and mentoring
Sr. Account Director
TV 18 Broadcast Ltd
06.2006 - 07.2014
- Handled Global Sales for CNBC- Responsible for all inbound and outbound business for CNBC, online & print
- Managed Key outbound advertisers in North & West (facilitated a series of events in Dubai & Frankfurt for SBI)
- Liaised with International clients directly as well as through CNBC's international offices worldwide for new business opportunities for India
- Developed and garnered substantial revenue from the Middle East market through new alliances and tie-ups
- Conceptualized and orchestrated big-ticket properties that involved a 360degree marketing communication plan, on ground, on air, online & print exposure for clients both for India as well as International market
- Pursued Public sector undertakings for regular business on the network through innovative pitches like half hour episodes on CNBC TV 18/special print initiatives on Forbes India
- Inculcated bonded team work and developed cohesive environment for all round development of the team
Account Director
TV 18 Broadcast Ltd
01.2006 - 03.2011
- Handled key clients for IPO business on the network (which includes Business & General news channels, web portal-moneycontrol.com and print media-Forbes India)
- Part of the core team of Forbes India magazine - pre and post its Launch (2009-2011)
- Developed the concept of financial advertising on CNBC TV18, CNBC Awaaz and moneycontrol.com
- Rigorously handled SME clients in North for generating revenue on the channel & online medium
Executive-Business Development
TIMES OF INDIA
01.2005 - 05.2006
- Worked as a part of the integrated communication team for Times Response for brand promotion and sales enhancement
- Successfully launched the concept of Wedding Times, a special feature on GNP as an extension to Matrimonial pages
- Launched a special feature on health as an extension to Wellness pages
Education
B.M.S - Bachelor of Management Science
Institute of Management Science, Lucknow University
Lucknow01.2004
I.S.C -
Modern School
Lucknow, India01.2001
C.B.S.C -
Cathedral School
Lucknow, India01.1999
Skills
- Strategic planning
- Business growth and retention
- Key account management
- Digital Media
- Business development
- Performance monitoring
- Solution selling
- Leadership & collaboration
Personal Information
- Gender: Female
- Nationality: Indian
Timeline
National Sales Director
Taboola
11.2023 - Current
Deputy Director - Strategic Business
Dailyhunt
04.2019 - 10.2023
Director - Brand Solutions
Saavn Media Pvt Ltd
10.2016 - 04.2019
Regional Head - Advertising Sales
9X Media Pvt. Ltd
08.2014 - 09.2016
Sr. Account Director
TV 18 Broadcast Ltd
06.2006 - 07.2014
Account Director
TV 18 Broadcast Ltd
01.2006 - 03.2011
Executive-Business Development
TIMES OF INDIA
01.2005 - 05.2006
B.M.S - Bachelor of Management Science
Institute of Management Science, Lucknow University
I.S.C -
Modern School
C.B.S.C -
Cathedral School
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