Nitya Nand Singh
Deputy Manager (Marketing)
Mau
Summary
Dynamic sales professional with over 12 years of experience in government and non-government sectors, specializing in the cement industry. Proven track record in sales management, leveraging an extensive network to drive revenue growth and exceed sales targets. Expertise in managing channel partner activities, fostering strong relationships, and executing effective marketing campaigns to enhance brand visibility. Committed to continuous personal development while contributing to organizational success through strategic sales initiatives and operational excellence.
Overview
12
12
years of professional experience
2
2
Languages
Work History
Deputy Manager (Sales & Marketing)
CEMENT CORPORATION OF INDIA LTD.(CCI) A Govt. of India Enterprises.
06.2025 - Current
- Handling sales with all government. and non-Govt. authorities.
- Analyzed production data to identify trends and inform strategic decision-making.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Generated repeat business through exceptional customer service.
- Liaised with team members, stakeholders and vendors to coordinate activities, provisioning, environment setup, risk mitigation and follow-up.
- Identified areas for improvement within the department, implementing strategic initiatives to address gaps in performance or resources.
- Managed project timelines and deliverables, ensuring alignment with organizational goals.
- Collaborated with cross-functional teams to drive business growth and achieve corporate objectives.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Coordinated cross-functional teams to drive process improvements and increase output reliability.
- Streamlined supply chain processes, reducing lead times and enhancing inventory management.
Officer (Sales & Marketing)
CEMENT CORPORATION OF INDIA LTD.(CCI) A Govt. of India Enterprises.
08.2019 - 05.2025
- Managing existing dealers and trying to create new dealers in the white space market by providing them with the latest information about the company.
- Meeting the end-user customer and giving them the product knowledge and services.
- Spreading awareness through regular meetings with the dealers, retailers, and customers.
- Handling sales with all government. and non-Govt. authorities.
- Improved department efficiency by streamlining and implementing policies and processes.
- Coordinated cross-functional teams to address complex issues, leading to more efficient problem-solving processes.
- Maintained strict adherence to industry regulations, minimizing risk exposure for the organization.
- Utilized data-driven decision-making techniques to inform strategic planning processes and measure progress towards goals.
Sr. Sales Officer
J.K. LAKSHMI CEMENT LTD.
07.2018 - 07.2019
- Launched a new product in J.K. Lakshmi as Platinum Heavy Duty Cement.
- Leading a team of two officers in the areas of Meerut and Baghpat.
- Managing a sales promoter in two districts, as in Meerut and Baghpat.
- Meeting the end-user customer and providing product knowledge and quality assurance.
- Promoting the brand through various channels, like distributing POP, painting, road shows, and hoardings.
- Developed and implemented sales strategies to enhance market penetration and customer engagement.
- Led cross-functional teams to optimize supply chain processes and reduce delivery times.
- Mentored junior sales staff, fostering skills in negotiation and customer relationship management.
- Analyzed market trends and competitor performance to inform strategic decision-making.
- Collaborated with cross-functional teams to develop innovative strategies and improve overall sales performance.
- Identified new business opportunities through careful analysis of market trends and competitor activity.
- Implemented targeted marketing campaigns to raise brand awareness among potential clients within target industries.
- Evaluated the effectiveness of existing sales strategies using comprehensive data analysis methods; recommended improvements based on findings.
- Optimized territory management practices to maximize efficiency in reaching potential clients within designated areas.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Formulated and executed strategic initiatives to improve product offerings.
- Established and maintained strong relationships with customers, vendors and strategic partners.
Sr. Sales Officer
BIRLA GOLD CEMENT
11.2016 - 06.2018
- Meeting the end-user customer and giving them the product knowledge and services.
- Managing the warehouse in coordination with C&F and Company. Promoting the brand through various channels, like distributing POP, painting, and hoardings.
- Cultivated relationships with key clients, ensuring retention and satisfaction through tailored solutions.
- Streamlined reporting processes using CRM tools, improving data accuracy and accessibility.
- Conducted training sessions on product knowledge and sales techniques to elevate team performance.
- Negotiated high-value contracts, securing profitable deals for both the company and clients.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Developed and implemented sales strategies to enhance market penetration and customer engagement.
- Identified new business opportunities through careful analysis of market trends and competitor activity.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Established and maintained strong relationships with customers, vendors and strategic partners.
Territory sales officer
AMBUJA CEMENT LTD
01.2014 - 11.2016
- Seeking feedback and resolving the issues of end users by visiting them personally.
- Coordinating with the Customer Support Team for marketing activities and brand promotion.
- Spreading awareness through regular meetings with the dealers, retailers, and customers.
- Developed and implemented sales strategies to enhance market penetration and customer engagement.
- Established and maintained strong relationships with key clients to ensure satisfaction and loyalty.
- Analyzed market trends and competitor activities to identify opportunities for business growth.
- Coordinated promotional activities and campaigns to drive product awareness and sales.
Channel sales officer
AMBUJA CEMENT LTD.
06.2013 - 12.2013
- Managing retailers through continuous assistance and guidance. Providing them with the latest information and creating a healthy, competitive environment.
- Seeking feedback and resolving the issues of end users by visiting them personally
- Promoting the brand through continuous visits to various end-user sites.
- Coordinating with the Customer Support Team for marketing activities and brand promotion.
- Spreading awareness through regular meetings with the dealers, retailers, and customers.
- Provided exceptional pre-and post-sales support, ensuring client satisfaction at all stages of the process.
- Identified and qualified new distributors to increase market share in key territories.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Education
Post Graduate Diploma - Management (Marketing & HR)
IIMT College of Management
Greater Noida, UP06-2013
Bachelor of Arts -
D.D.U Gorakhpur University
Gorakhpur, U.P.07-2007
Intermediate -
Govt. Queens Inter College
Varanasi, U.P.07-2004
High School -
G T Das H S School
Varanasi, India 04.2001 -
Skills
Channel sales management
Teamwork and collaboration
Customer relationship management (CRM)
Business development
Marketing
Problem-solving abilities
Team leadership
Sales and marketing
Interests
Traveling, Playing Badminton/Volleyball
Accomplishments
- Two months Summer Internship from Tata Motors, Jamshedpur to study the “Promotion of Tata Magic Iris”.
- Dealing and handling with the problems and queries of customers. Provided the front end solution to the customers without delays.
- Suggested the possible ways to enhance the performance of organization was the core learning during my summers.
Declaration
I hereby declare that the information mentioned here is true to the best of my knowledge.
Additional Information
Confident, Fast learner, Self motivated, Disciplined
Timeline
Deputy Manager (Sales & Marketing)
CEMENT CORPORATION OF INDIA LTD.(CCI) A Govt. of India Enterprises.
06.2025 - Current
Officer (Sales & Marketing)
CEMENT CORPORATION OF INDIA LTD.(CCI) A Govt. of India Enterprises.
08.2019 - 05.2025
Sr. Sales Officer
J.K. LAKSHMI CEMENT LTD.
07.2018 - 07.2019
Sr. Sales Officer
BIRLA GOLD CEMENT
11.2016 - 06.2018
Territory sales officer
AMBUJA CEMENT LTD
01.2014 - 11.2016
Channel sales officer
AMBUJA CEMENT LTD.
06.2013 - 12.2013
High School -
G T Das H S School
04.2001 -
Post Graduate Diploma - Management (Marketing & HR)
IIMT College of Management
Bachelor of Arts -
D.D.U Gorakhpur University
Intermediate -
Govt. Queens Inter College
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