Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Core Contributions
Timeline
Generic
Nitya Vaidya

Nitya Vaidya

Bangalore

Summary

Dynamic retail marketing leader with extensive experience at PVH Arvind Fashion Pvt. Ltd., driving successful promotional strategies and enhancing brand visibility. Proven track record in budget management and team collaboration, delivering significant revenue growth and operational efficiency. Skilled in analytics and passionate about fostering customer loyalty through innovative campaigns.

Overview

18
18
years of professional experience

Work History

Head - Retail Marketing (Consumer Offer)

PVH Arvind Fashion Pvt. Ltd. (Tommy Hilfiger & Calvin Klein)
Bangalore
01.2022 - Current
  • Spearheaded retail marketing initiatives, ensuring alignment with organizational goals and consumer needs
  • Conceptualized and executed campaigns to boost foot traffic and revenue across retail locations
  • Collaborated with cross-functional teams to enhance customer loyalty and retention

Senior Manager - Retail Marketing

PVH Arvind Fashion Pvt. Ltd. (Tommy Hilfiger & Calvin Klein)
Bangalore
06.2018 - 12.2021
  • Managed national, regional, and local promotional programs with budgets of ₹25 Cr P.A
  • For Tommy Hilfiger and ₹10 Cr P.A
  • For Calvin Klein against a deliverable of 210Cr and 150Cr respectively
  • Led the end-to-end rollout of consumer promotions, coordinating with visual merchandising, marketing, IT, and franchisee teams to ensure seamless execution
  • Generated performance reports, analyzed sales trends, and provided actionable insights to senior management

Senior Manager - Retail Marketing

Tommy Hilfiger
Bangalore
04.2016 - 05.2018
  • Led retail marketing strategies to increase brand visibility and store sales
  • Coordinated cross-departmental efforts to improve promotional effectiveness

Manager - Consumer Offer

Tommy Hilfiger
Bangalore
05.2014 - 03.2016
  • Directed consumer offer strategies, including product assortment and promotional campaigns
  • Collaborated with merchandising and sales teams to achieve business objectives

Assistant Planner - Merchandising

Tommy Hilfiger
Bangalore
11.2011 - 04.2014
  • Managed merchandise planning for the Southern Region, including assortment planning and forward buy strategies
  • Worked closely with store teams, warehouse management, and corporate to optimize inventory levels
  • Assisted franchisees and vendors with costings, stock, and fixtures for new store fit-outs and renovations

Area Manager - Bangalore

Tommy Hilfiger
Bangalore
10.2010 - 10.2011
  • Managed six retail stores across India, each with an annual turnover of ₹10 Cr
  • Led store operations, team management, and customer service to ensure high performance and satisfaction
  • Ensured efficient inventory management, promotions, and store presentations

Store Manager - Bangalore

Tommy Hilfiger
Bangalore
03.2010 - 10.2010
  • Managed store operations and led a team to achieve sales and customer service goals
  • Developed operational strategies to improve store performance

Store Manager - New Delhi & Gurgaon

Tommy Hilfiger
12.2008 - 02.2010
  • Led store operations, ensuring smooth execution of retail strategies to achieve business growth

Assistant Store Manager - Jalandhar

Tommy Hilfiger
02.2008 - 12.2008
  • Supported store management and ensured an outstanding customer experience

Customer Relationship Officer (CRO)

03.2007 - 01.2008
  • Built and maintained customer relationships, contributing to store performance and customer loyalty

Education

BSc - Interior Designing

INIFD (International Institute of Fashion Designing)
01.2007

1st Standard to 12th Standard -

Army School
PAN India

Skills

  • Retail Marketing & Promotions
  • POS System Transition
  • Budgeting & Analytics
  • Planning & Merchandising
  • Store Operations
  • Technical Proficiency
  • Team Leadership & Collaboration
  • Promotional strategies
  • Sales forecasting
  • Operational efficiency
  • Planning

Accomplishments

  • Successful POS Transition: Led the transition from Shoppers to Olabi POS, ensuring smooth integration and training across PAN India.
  • Promotions Impact: Managed ₹19 Crore P.A. promotional campaigns for Tommy Hilfiger and Calvin Klein, driving significant sales growth and customer engagement.
  • Store Performance Optimization: Managed retail stores with an annual turnover of ₹10 crore, optimizing inventory management and sales performance.
  • Award for Shrinkage Control: Achieved < 0.05% shrinkage at the Bangalore store, recognized for excellence in inventory management and loss prevention.
  • Successful Campaign Implementation: Implemented high-impact campaigns such as End-of-Season Sales (EOSS), Hilfiger Denim, CRM/VIP, and others, achieving strong sales results.
  • Cross-Functional Collaboration: Coordinated effectively with visual merchandising, marketing, IT, and franchisee teams to drive successful promotions.
  • Achieving Retail Targets: Consistently achieved retail targets and met senior management expectations, winning an award for the accomplishment.
  • New York Trip for Excellence: Recognized as one of the top 2 managers for outstanding performance and was awarded a leisure trip to New York, USA, where they visited stores for professional insights and development.

Core Contributions

  • POS System Transition: Played a pivotal role in transitioning the POS system from Shoppers to Olabi, driving the rollout and training staff to ensure smooth adoption across PAN India.
  • Promotions Management: Directed national promotional campaigns with a combined budget of ₹19 Crore P.A. for Tommy Hilfiger and Calvin Klein, significantly boosting store performance and customer engagement.

Timeline

Head - Retail Marketing (Consumer Offer)

PVH Arvind Fashion Pvt. Ltd. (Tommy Hilfiger & Calvin Klein)
01.2022 - Current

Senior Manager - Retail Marketing

PVH Arvind Fashion Pvt. Ltd. (Tommy Hilfiger & Calvin Klein)
06.2018 - 12.2021

Senior Manager - Retail Marketing

Tommy Hilfiger
04.2016 - 05.2018

Manager - Consumer Offer

Tommy Hilfiger
05.2014 - 03.2016

Assistant Planner - Merchandising

Tommy Hilfiger
11.2011 - 04.2014

Area Manager - Bangalore

Tommy Hilfiger
10.2010 - 10.2011

Store Manager - Bangalore

Tommy Hilfiger
03.2010 - 10.2010

Store Manager - New Delhi & Gurgaon

Tommy Hilfiger
12.2008 - 02.2010

Assistant Store Manager - Jalandhar

Tommy Hilfiger
02.2008 - 12.2008

Customer Relationship Officer (CRO)

03.2007 - 01.2008

BSc - Interior Designing

INIFD (International Institute of Fashion Designing)

1st Standard to 12th Standard -

Army School
Nitya Vaidya