Nitya Vijay Pillai
Bengaluru
Summary
Results-driven digital marketer with proven success in leading high-impact campaigns, growing digital communities, and driving monetization through creator-led strategies, data insights, and cross-functional execution.
Overview
8
8
years of professional experience
Work History
Marketing Intern
HT Labs, Hindustan Times
Bengaluru
07.2021 - Current
- Led social media marketing for HT Labs’ brands, Slurrp and OTTplay—launched and scaled both Instagram pages from scratch to 322K and 318K followers through consistent strategy, content innovation, and data-driven optimization.
- Delivered ₹70L+ in influencer revenue for Slurrp by creating high-performing branded content campaigns for USHA, Paras, TTK Prestige, Vikram, and others.
- Independently scouted, pitched, and managed creators—removing agency reliance, and improving cost-efficiency and execution agility.
- Mobilized 45+ creators for Slurrp’s flagship event, IP, Great Indian Cookout, managing end-to-end execution across cities with zero external support.
- Produced over 9 organic viral reels for Paras, winning awards at WAN-IFRA and IDMA, while converting pilots into year-long brand retainers.
- Scaled OTTplay’s Instagram from 164K to 306K in under a year, sustaining 11.8K+ monthly growth via format innovation and audience insights.
- Launched insight-driven formats like Wait and Watch, and Skip or Stream, driving over 65 million reach and adding over 100,000 new followers.
- Led digital amplification for OTTplay Awards 2025, achieving 100 million+ reach, 5 million+ engagement, 6+ hours trending, and participation from top Bollywood celebrities.
Marketing Manager
Firstcry.com
Pune
05.2018 - 11.2020
- Led the core positioning, creative and brand marketing strategy for private label brands - Intellikit Activity Box, Intellitots Preschool, Intelliplay Activity Classes and FitJunior Nutrition program.
- Increased online sale of Intellikit by 6x through consistent platform visibility and end to end funnel management.
- Handled end to end product development, on-boarding & training 60+ mom & school partners.
- Parent & key stakeholders management, marketing and operations for Intelliplay Activity Class Program.
- Successfully launched 'Intelli Summer Camp' lead-gen campaign in record period of 21 days with 800+ at-home activity videos & articles during March 2020 lockdown period to drive awareness for Intellikit and Intellitots among parents.
- Helped increase site traffic by 70% and 50% respectively and conversions by 20%.
- Monitored customer feedback to drive product improvement and repeat subscriptions for Intellikit.
- Monthly training of 100+ Intellikit sales calling team to continuously improve sales pitch and conversions.
- Involved in launch & admissions marketing campaign of Intellitots preschool.
- On-boarded Baby Dove, Vicks Baby Rub and Cipla Immunoboosters etc. & executed tangible content-led brand solutions in collaboration with content team for ‘ World of Moms’ – Parenting community of Firstcry.
Associate Manager, Corporate Communications
Vedanta Ltd - Sesa Goa
Goa
05.2017 - 05.2018
- Led the External and Internal Communications, Brand Management, PR and media management for Value Added Business, CSR and Vedanta Football Project.
- Built social media platform and executed successful facebook campaigns organically for Sesa Football Academy which helped garner strong foothold among target audience.
- Successfully led the PR, Marketing and Branding of Vedanta Women's Football League from idea inception to finale match which helped garner Advertising Value Equivalent worth 35 lacs.
- Crisis Communication and management.
Education
PGDM- C - Strategic Marketing and Communications, Advertising Management
Mudra Institute of Communications
Ahmedabad01.2017
Bachelor of Commerce - Economics
Sarojini Naidu Govt. Girls Autonomous College
Bhopal01.2014
Skills
- Social media marketing
- Brand storytelling and management
- Influencer partnerships
- Client Management
- Marketing Strategy
- Communications and PR
Accomplishments
- Led award-winning campaigns for Slurrp, OTTplay, Paras Cheese, and Glen, earning Gold, Silver, and Bronze at prestigious forums, including WAN-IFRA, INMA, and IDMA, etc
- Awarded an appreciation letter along with a cash prize for exemplary contributions to the organization, Vedanta Sesa Goa
- Secured a gold medal and scholarship for excellence in advertising management specialization
Projects
MICAVAANI 90.4FM, Community Radio Station |Head – Marketing & RJ (2015–2017) Led marketing, content strategy, and research-driven programming Managed PR, content syndication, and stakeholder engagement through on-ground and digital campaigns. Secured ₹40K sponsorship for the flagship event, RJ Wars
Ahmedabad Heritage Smart Signage Project |Live Project (2016–2017), curated and recorded QR-coded audio guides for key heritage sites, contributing to Ahmedabad’s recognition as India’s first UNESCO heritage city
Timeline
Marketing Intern
HT Labs, Hindustan Times
07.2021 - Current
Marketing Manager
Firstcry.com
05.2018 - 11.2020
Associate Manager, Corporate Communications
Vedanta Ltd - Sesa Goa
05.2017 - 05.2018
PGDM- C - Strategic Marketing and Communications, Advertising Management
Mudra Institute of Communications
Bachelor of Commerce - Economics
Sarojini Naidu Govt. Girls Autonomous College
Similar Profiles
Saurav ChaudharySaurav Chaudhary
Sales Executive at Hindustan timesSales Executive at Hindustan times
Urvesh DhangarUrvesh Dhangar
Solution Engineer at HT Media LabsSolution Engineer at HT Media Labs
Preeti YadavPreeti Yadav
Senior HR Executive at Hindustan TimesSenior HR Executive at Hindustan Times