Summary
Overview
Work History
Education
Skills
Volunteer Experience
Internships
Websites
Timeline
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Nivedita Lohia

New Delhi

Summary

B2B Marketing Specialist with 4+ years’ experience in driving lead generation and sales enablement. Skilled in content creation, performance analysis, and cross-functional collaboration to support global teams and accelerate growth.

Overview

5
5
years of professional experience

Work History

Sr. Marketing & Communications Specialist (Lead)

Alorica
11.2022 - 07.2025
  • Led integrated B2B marketing campaigns across content, digital, and paid media to generate qualified leads and accelerate sales performance
  • Prouduced marketing assets, including email campaigns, SEO-optimized web content, LinkedIn ads, and sales collateral to boost engagement and conversions
  • Collaborated with global marketing teams to align messaging, localize campaigns, and support scalable, audience-specific initiatives
  • Initiated the 'Selling India' campaign, driving qualified traffic to online and offline offerings, positioning Alorica as an industry expert in India
  • Optimized campaign performance using analytics tools like Google Analytics and Power BI, providing actionable insights to refine marketing strategies
  • Worked with design, digital, and sales teams to develop scalable marketing programs, enhance seller productivity, and improve brand visibility globally
  • Coordinated with cross-functional teams and Centres of Excellence to ensure consistent global messaging and streamlined campaign execution
  • Organised global leadership events and town halls, including agenda planning, speaker coordination, branding, and post-event insights

Marketing and Communications Consultant

Career Higher
London
06.2022 - 10.2022
  • Performed market analysis and user research to inform strategic decisions on the organisation’s businesses
  • Secured and coordinated media interviews with Forbes and Business Insider US and provided media training to relevant stakeholders
  • Surveilled the campaign’s progress and analysed its success in the UK market

Public Relations Consultant

Six Degrees BCW
01.2021 - 06.2022
  • Drafted press releases for the launches and news announcements of 5+ renowned clients including Google and American Express
  • Conducted online research for events and identified speaker opportunities for the representatives of American Express, Google and PayU
  • Assisted in preparing PR strategies and outreach plans, successfully onboarding 4 new clients
  • Coordinated media gifting for DIZO, delivering product samples to key journalists and influencers, which enhanced brand visibility and secured positive coverage
  • Established good media relations to garner online and offline media presence in reputable media houses like TOI, Hindustan Times, NDTV and more

Education

Spanish Diploma -

Instituto Cervantes
New Delhi

BA(JMC) -

GGSIPU
New Delhi

Skills

  • Cross-Channel Campaigns
  • Stakeholder Engagement
  • Content Development
  • Project Management
  • Event Planning
  • Campaign Performance Analysis

Volunteer Experience

  • Worked as a Volunteer for Viklang Sahara Samiti, an NGO that supports disabled people
  • Tutored and mentored disabled children, taking care of them and assisting with extra classes

Internships

Marketing Intern

Fablook Magazine

  • Led collaboration with 5 Indian fashion bloggers, boosting brand reach.
  • Enhanced magazine visibility through social media promotions, content creation and design for standout 7+ social media campaigns.

Editorial Intern

Hindustan Times

  • Drafted content for the 'Entertainment' section of the newspaper
  • Reviewed and edited articles across print publications, ensuring adherence to editorial standards

Timeline

Sr. Marketing & Communications Specialist (Lead)

Alorica
11.2022 - 07.2025

Marketing and Communications Consultant

Career Higher
06.2022 - 10.2022

Public Relations Consultant

Six Degrees BCW
01.2021 - 06.2022

Spanish Diploma -

Instituto Cervantes

BA(JMC) -

GGSIPU

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Nivedita Lohia