Nivedita Masih

• Devised content strategy to effectively engage target audiences
• Create a solid content strategy for the brand
• Direct brand messaging through various customer touch points
• Supervise SEO, SEM and SMO for the brand
• Track, analyze and report metrics of digital performance
• Supervise and coordinate with PR agency and handle PR for the brand
• Inter-departmental coordination, coordinating with multiple departments to execute projects
• Maintain content marketing calendar to schedule creation and delivery deadlines.
• Approved, reviewed and edited content flowing to various touchpoints
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

• Developed and executed comprehensive content strategies to drive brand awareness, engagement and a strong online presence for 350+ clients from the US & UK.
• Led all content marketing activities for the clients and in-house marketing needs.
• Led a team of 20+ writers and editors, providing guidance and feedback to ensure high-quality content production.
• Oversaw the content creation process, from ideation to final delivery, ensuring that all content is consistent with brand guidelines and voice.
• Managed the content calendar and content distribution across various platforms, including websites, blogs, and social media channels. Content forms include articles, blogs, webpages, newsletters, press releases, PPTs, case studies, white papers, and various other marketing material.
• Conduct market research and competitor analysis to identify content gaps and opportunities.
• Implement SEO best practices to optimize content for search engines and increase organic traffic.
• Collaborate with cross-functional teams, including SEO, project management and sales, to align content with overall campaign objectives and client specification.
• Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
• Edited and proofread content for accuracy and readability.
• Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
• Monitored website analytics and metrics to track content performance and identify areas of improvement.
• Analyze content performance and provide data-driven insights and recommendations for improvement.
• Stay up-to-date with the latest content marketing trends and technologies, and sharing best practices with clients and team members.
• Built relationships with clients and acting as a trusted advisor, providing strategic guidance and support.
• Ensure all content produced meets legal, ethical, and brand standards.

I worked on developing content for digital marketing campaigns of clients based out of the US and UK. I also led a team of writers, designers, SMO and SEO experts. Here's a breakdown of my job responsibilities:

• Oversaw editorial calendars and content schedules to deliver production results and relevant information on time.
• Led a team of writers and editors to manage the content creation process
• Optimized content with key search terms to drive traffic and online visibility.
• Simplified technical documentation to enhance readability and audience comprehension.
• Authored and edited original content across diverse media formats.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Completed thorough research into assigned topics.
• Performed keyword research to optimize content for SEO.
• Formatted content to adhere to industry-specific style guides.

• Took care of communication needs of company, internal as well as external.
• Wrote for various online mediums, articles, blogs, SEO content, website content
  Drafting various marketing material for company
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Provided writing support in fast-paced environment for variety of public-facing materials.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Completed thorough research into assigned topics.

• Took care of all communication needs of company- Internal and External
• Coordinated and handled PR agencies
• Ideated, planned and executed events
• Responsible for brand awareness and positioning through various means like and activities
  Created content and messages for communication related to events
• Undertook and executed branding activities and formulating strategic path for same
• Self-motivated, with strong sense of personal responsibility.
• Adaptable and proficient in learning new concepts quickly and efficiently.
• Cultivated interpersonal skills by building positive relationships with others.
• Paid attention to detail while completing assignments

• Provided writing support in fast-paced environment for variety of public-facing materials.
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Completed thorough research into assigned topics.
• Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
• Developed content for press releases and newsletters to promote products and services.
• Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.

• Worked with Shikha.com (EdTech vertical of Info Edge) on contractual position (6 months). Was part of team that created content for website.
• Was responsible for researching, writing, editing and uploading content related to educational institutions, and other related topics on website.
• Worked on two major projects: one was on top MBA institutes of India and other one was o career counseling related product launched by Shikha.com.
• Received recognition for outstanding performance for month of February, 2013.
• Suggested content to engage key audiences, increase brand awareness and drive leads across product offerings
• Created and published new content to align with brand guidelines, technical policies and best practice