Nivedita Pant
Business Development Manager
Noida
Summary
For over 4 years, I've thrived in the dynamic realm of EdTech sales, consistently achieving exceptional results. As the Sales Manager at upGrad for the past 3+ years, I've demonstrated unwavering excellence, driving growth and surpassing targets in this fast-paced industry. Throughout my EdTech sales journey, I've continuously refined my skills, consistently exceeding performance metrics and contributing significantly to organizational success. At upGrad, I've led by example, setting high standards and playing a pivotal role in our remarkable trajectory. As a dedicated sales professional with a specialized focus on EdTech, I am committed to delivering tangible outcomes and making a lasting impact in the field of education. Let's connect to explore collaborative opportunities and drive even greater success in this transformative industry.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
Business Development Manager
upGrad
Noida
10.2022 - Current
- Spearheaded the creation and implementation of a new portfolio, contributing to the company's evolution and market leadership
- Led strategic university partnerships, fostering collaborations that enhance educational offerings and global reach
- Played a pivotal role in scaling portfolio growth, achieving unprecedented success in driving vertical expansion from 0 to N levels
- Orchestrated robust strategies resulting in exponential growth of the company's portfolio, capturing emerging trends and staying ahead in the competitive Ed Tech landscape
- Nurtured and expanded strategic partnerships with universities, establishing a symbiotic relationship that elevates both academic excellence and business success
- Successfully managed relationships with international clients, ensuring a seamless experience and contributing to the company's global footprint
- Drove vertical growth initiatives, transforming nascent segments into thriving contributors to overall business success.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills
- Collaborated with upper management to implement continuous improvements and exceed team goals
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning
- Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations
- Streamlined internal processes by introducing innovative tools and technologies, enhancing overall operational efficiency
- Established relationships with key decision-makers within customer's organization to promote growth and retention
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
- Represented company and promoted products at conferences and industry events
Senior Business Development Associate
Lido
Noida
01.2021 - 10.2022
- Being a mentor and guide, who potential learners can look up to for career advice
- Counselling potential learners, helping them plan their career path and understanding how upGrad can catalyze their career
- Establishing the uniqueness and effectiveness of upGrad's model of online/blended learning
- Owning the complete sales closing life cycle for leads assigned to you
- This includes product demonstration, sales closing and post-sales relationship management
- Maintaining a detailed database of all the interactions on the CRM with the leads and providing constant feedback to the marketing team on lead quality.
- Organized focus groups to design best marketing strategy for product offerings.
Senior Business Development Associate
LIDO
Noida
06.2020 - 12.2020
- Market Research: Conduct thorough market research to identify potential clients and high RPU program opportunities within the target market segments
- Lead Generation: Proactively generate leads through various channels, including cold outreach, networking, and industry events, with a focus on high-value prospects
- Client Engagement: Engage with potential clients to understand their unique needs and pain points, and tailor our high RPU program offerings to address those needs effectively
- Solution Presentation: Develop compelling presentations and proposals that showcase the benefits and ROI of our high RPU programs, effectively demonstrating how they can meet the client's objectives
- Negotiation and Closing: Lead negotiations and work closely with the sales team to close high-value deals, ensuring that the terms are favorable for both the client and our organization.
Business Development Associate
upGrad
Noida
01.2020 - 06.2020
- Informed customers of promotions to increase sales productivity and volume
Marketing Representative
India Expo Mart & Centre
Noida
07.2019 - 08.2019
- Conducting market research to identify trends, competitors, and customer preferences
- Analyzing data to make informed recommendations for marketing strategies
- Assisting in the creation and management of marketing content, including social media posts, blog articles, email newsletters, and promotional materials
- Supporting digital marketing efforts such as SEO, SEM, social media advertising, and email marketing campaigns
- Assisting in the planning and execution of marketing events, such as product launches, trade shows, and promotional events
- Supporting customer engagement efforts, including responding to inquiries on social media, monitoring online reviews, and assisting with customer service tasks
- Tracking key performance indicators (KPIs) and compiling regular reports on marketing activities and campaign performance
- Providing insights and recommendations based on data analysis
- Collaborating with cross-functional teams, such as sales, product development, and design, to ensure alignment on marketing initiatives
- Communicating effectively with team members and stakeholders to coordinate efforts and provide updates on progress
- Actively seeking opportunities for learning and growth within the marketing field, such as attending workshops, webinars, or training sessions, and applying new knowledge and skills to improve performance.
Education
Sales, Distribution, and Marketing Operations, General
GL Bajaj Institute Of Management And Technology
Delhi 01.2018 - 04.2020
Bachelor of Commerce - BCom - Business/Commerce, General
University of Allahabad
Delhi 01.2014 - 04.2017
Skills
- Resource Management
- Portfolio Management
- strategic planning
Timeline
Business Development Manager
upGrad
10.2022 - Current
Senior Business Development Associate
Lido
01.2021 - 10.2022
Senior Business Development Associate
LIDO
06.2020 - 12.2020
Business Development Associate
upGrad
01.2020 - 06.2020
Marketing Representative
India Expo Mart & Centre
07.2019 - 08.2019
Sales, Distribution, and Marketing Operations, General
GL Bajaj Institute Of Management And Technology
01.2018 - 04.2020
Bachelor of Commerce - BCom - Business/Commerce, General
University of Allahabad
01.2014 - 04.2017
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