Nivedita Joshi
Bengaluru
Summary
Content and influencer marketing professional with 7+ years of experience across technology, hospitality, automotive, and digital entertainment. Specialised in creator collaborations, influencer scripting, employer branding, community-led campaigns, and brand storytelling. Proven ability to ideate, script, and execute influencer-driven content while maintaining brand voice, cultural relevance, and audience resonance. Holds an M.A. in English Literature with a strong editorial and narrative foundation.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Content Writer
Pricol Group
10.2024 - 11.2025
- Created end-to-end ESG and CSR reports, including data structuring, writing, editing, and visual coordination.
- Managed external creative and research agencies for ESG documentation, branding, and content production.
- Wrote and edited thought leadership articles, press releases, and internal communications for multiple Pricol Group companies — Pricol Limited, Pricol Logistics, Pricol Gourmet, Pricol Travel, Pricol Engineering, and Pricol Retreat.
- Developed social media strategies and content, including campaign captions, creative copy, and visual storytelling.
- Conceptualized and wrote creative image and video content for brand and recruitment campaigns.
- Authored articles for external publications, including lifestyle and business magazines such as Conde Nast Traveller.
- Proofread and standardized policy and HR documents to align with brand tone and corporate language.
- Produced content for internal newsletters, spotlighting business verticals' growth and leadership messages.
- Supported leadership communications, drafting speeches, CEO messages, and internal announcements.
- Managed agency content vetting and brand compliance, ensuring all collaterals adhered to style and voice guidelines.
- Collaborated with design, HR, CSR, and leadership teams to create a unified brand narrative across digital, print, and internal platforms.
- Partnered with regional influencers for influencer-led storytelling for multiple PGPL brands and hospitality vertical.
- Managed creative agencies, ensuring influencer content adhered to brand voice, tone, and messaging guidelines.
Content Writer
Cybage Software
09.2022 - 10.2024
- Created diverse marketing content for Gratifi, Cybage's SaaS product, including blogs, brochures, white papers, sales videos, and brand book.
- Create engaging articles and edit content for Cybage Times (Cybage's corporate magazine).
- Developed content highlighting The Cybage Foundation's impactful CSR initiatives in rural development and education.
- Proficiently created cohesive brand campaigns with proven success in the Women's Day campaign and the Pune Metro Project.
- Authored blogs for UK and USA audiences, as well as social media posts and thought leadership articles for various American stakeholders.
- Interviewed internal and external clients for corporate magazine articles.
- Conducted readership surveys and analyzed data to refine approaches.
- Collaborated with voice artists for Google’s regional-language project, supporting content coordination, scripting alignment, and localisation quality.
- Led internal communications projects, developed newsletters, wrote case studies, and worked on marketing collaterals.
Content Writer and Editor
Multichoice Group Africa at Nihilent Limited
09.2021 - 09.2022
- Assigned to the Project-Multichoice Rapid Website Development which included African broadcast satellite service and streaming platforms like DStv and GOtv.
- Built webpages on Umbraco.
- Learned to code in HTML.
- Advised, collated, and published written as well as visual content for 20+ markets.
- Wrote bot and website copies, push notifications, and synopsis for international and African TV shows for the websites.
- Worked on content for websites and apps across different countries.
- Recommended impactful fixes on the websites based on web analytics.
- Actively pitched in for creatives and handled deployments.
Community Manager
Gonuts.com
11.2020 - 03.2021
- Oversaw all content on the website, social media, and in PR articles.
- Wrote comedy sketches for celebrities.
- Led creator and influencer collaborations with comedians, internet personalities, and pop-culture creators to drive community growth.
- Ideated and executed influencer-driven campaigns, live sessions, and celebrity interactions to boost engagement and platform stickiness.
- Wrote comedy sketches and scripts for influencers and celebrities, tailored to platform tone and audience behavior.
- Managed online PR, community building, and creator relationships, strengthening GoNuts’ presence in the digital entertainment space.
Content Marketer
iMocha
08.2019 - 02.2020
- Comprehended the product and its features to curate content.
- Created a content calendar/strategy for website content, guest posting, and social media.
- Wrote awareness-driving B2B blogs for the US audience, informative guides, content for landing pages, and sales documents.
- Marketed content via various channels.
- Supervised video content and standardized podcast content.
SEO Content Writer
Webcubator Technologies
02.2018 - 07.2019
- Developed a robust understanding of SEO and Google Metrics.
- Wrote SEO friendly blogs and articles as per the client's industry.
- Created creative content for social media posts, infographics, and wrote website content.
- Backlinked articles via Q/A forums and blogs.
Education
M.A. - Eng
Nowrosjee Wadia College
Pune06.2019
B.A. - English Literature, Economics, and Sociology
Fergusson College
06.2017
Skills
- Content Writing
- Storyboarding
- Content Marketing
- SEO
- Wordpress
- Copywriting
- Influencer Marketing & Creator Partnerships
- Influencer Scriptwriting & Campaign Ideation
- Guest Blogging
- Social Media Management
- Hubspot
- Basic HTML
Certification
Advanced Certification in Digital Marketing and Communication
Languages
English
Hindi
Hobbies
Watching Documentaries, Cooking, Gourmet Ramen, Spiritual Philosophy
Timeline
Content Writer
Pricol Group
10.2024 - 11.2025
Content Writer
Cybage Software
09.2022 - 10.2024
Content Writer and Editor
Multichoice Group Africa at Nihilent Limited
09.2021 - 09.2022
Community Manager
Gonuts.com
11.2020 - 03.2021
Content Marketer
iMocha
08.2019 - 02.2020
SEO Content Writer
Webcubator Technologies
02.2018 - 07.2019
B.A. - English Literature, Economics, and Sociology
Fergusson College
M.A. - Eng
Nowrosjee Wadia College