Niveditha Baburaj

Results-driven MBA Marketing graduate with strong analytical and creative skills, eager to apply strategic marketing knowledge, consumer insights, to drive brand growth and customer engagement in a dynamic organization.

• How social media affects brand loyalty

This dissertation examines how social media influences brand loyalty by analyzing engagement, trust, and customer relationships. It explores positive and negative effects, providing insights into strategies for enhancing brand-consumer connections in the digital era.

• Effects of remote working on employee productivity

         This dissertation explores how remote work influences employee productivity, analyzing factors like flexibility, work-life balance, communication, and motivation. It examines both positive and negative impacts, offering insights for optimizing remote work strategies.