Niyamathullah Basha NA
Chennai
Summary
Senior Digital Marketing Specialist with 8+ years of experience in SEO, Social Media Marketing, and Paid Advertising. Proven expertise in driving organic traffic, optimizing ad campaigns, and delivering measurable ROI through data-driven strategies. Skilled in managing multi-channel campaigns using Google Ads, Meta Ads, WordPress, Shopify, Canva, and Google Analytics (GA4). Proficient in leveraging AI-based marketing tools such as ChatGPT, Claude AI, and AI-driven automation platforms to enhance content creation, campaign optimization, and performance tracking. Adept at combining creativity with analytics to scale brand presence and achieve business growth.
Overview
10
10
years of professional experience
Work History
Senior Digital Marketing Specialist
Colan Infotech Private Limited
09.2022 - 07.2025
- Lead end-to-end digital marketing strategies across SEO, Social Media, Paid Ads, and Analytics to drive business growth.
- Design and executed SEO strategies(on-page, off-page, technical) that improved keyword rankings and boosted organic traffic.
- Manage Google Ads and Meta Ads campaigns, optimizing ad spend and increasing lead generation by achieving higher CTR and lower CPL.
- Create and monitored social media content calendars to increase brand visibility and engagement across Facebook, Instagram, x.com, pinterest and LinkedIn.
- Optimize WordPress websites for SEO, speed, and user experience, ensuring higher conversion rates.
- Leverage Google Analytics (GA4), Google Tag Manager, and reporting tools to analyze KPIs and deliver performance insights.
- Collaboration with cross-functional teams (design, content, sales) to align marketing strategies with business goals.
- Mentor and guided junior marketing team members to ensure best practices in digital execution.
Social Media Marketing Specialist
Colan Infotech Private Limited
02.2020 - 08.2022
- Develop and executed social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter) to increase brand awareness and engagement.
- Create, scheduled, and optimized posts using tools like Buffer/Hootsuite/Meta Business Suite (replace with what you used).
- Manage paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads), optimizing for ROI and lead generation.
- Design engaging creatives and ad visuals in collaboration with the design team (using Canva / Photoshop).
- Monitor social media KPIs (engagement rate, reach, impressions, CTR) and prepared performance reports for management.
- Research industry trends, audience insights, and competitor activity to refine content strategy.
- Respond to comments, messages, and community interactions to improve brand trust and customer experience.
SEO Analyst
Colan Infotech Private Limited
02.2017 - 01.2020
- Conduct keyword research and competitor analysis to identify opportunities for improving website rankings.
- Assist in on-page optimization, including meta tags, header tags, internal linking, and URL structure.
- Support off-page SEO activities such as link building, directory submissions, and guest posting.
- Monitor website performance using tools like Google Analytics, Google Search Console, and SEMrush (adjust tools based on what you used).
- Prepared SEO performance reports and presented insights to senior team members.
- Optimize blog content and landing pages for higher search engine visibility and user engagement.
- Collaborated with content writers and developers to implement SEO recommendations.
- Stayed updated on Google algorithm changes and SEO best practices to support ranking improvements.
Lead Generation Executive
Colan Infotech Private Limited
08.2015 - 01.2017
- Researched and identified potential clients through online platforms (LinkedIn, Google, business directories) to build a strong sales pipeline.
- Generated qualified leads and passed them to the Business Development team for follow-up and conversions.
- Used CRM tools to manage leads, track progress, and maintain updated client information.
- Coordinated with the BDE team to understand target markets and refine outreach strategies.
- Collected and validated prospect data (emails, phone numbers, and company info) to ensure high-quality lead lists.
- Assisted in email campaigns, LinkedIn outreach, and cold calling to boost lead generation efforts.
- consistently achieved weekly/monthly lead targets, contributing to overall business growth.
Education
Bachelor of Arts - Accounting And Finance
Mazharul Uloom College
Ambur, India04-2015
Skills
- Search Engine Optimization (On-Page, Off-Page, Technical SEO)
- Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter, YouTube)
- Google Ads (Search, Display, Video, Shopping)
- Meta Ads (Facebook & Instagram Campaigns)
- Content Strategy & Marketing
- Keyword Research & Competitor Analysis
- Lead Generation & Conversion Optimization
- Email Marketing Campaigns
- WordPress Optimization (SEO & Speed)
- Reporting & Performance Analysis
Timeline
Senior Digital Marketing Specialist
Colan Infotech Private Limited
09.2022 - 07.2025
Social Media Marketing Specialist
Colan Infotech Private Limited
02.2020 - 08.2022
SEO Analyst
Colan Infotech Private Limited
02.2017 - 01.2020
Lead Generation Executive
Colan Infotech Private Limited
08.2015 - 01.2017
Bachelor of Arts - Accounting And Finance
Mazharul Uloom College
Similar Profiles
RAMESH KRAMESH K
Software Engineer at Mankara Software Services Private LimitedSoftware Engineer at Mankara Software Services Private Limited
Vigneshwar RVigneshwar R
Software Engineer at Colan InfoTech Pvt LimitedSoftware Engineer at Colan InfoTech Pvt Limited
Niyamathullah Basha NANiyamathullah Basha NA
Digital Marketing Specialist at Colan Infotech Pvt LtdDigital Marketing Specialist at Colan Infotech Pvt Ltd
Sivakumar SSivakumar S
Associate Environmental Engineer at Envesya Private LimitedAssociate Environmental Engineer at Envesya Private Limited
ATCHAYA SATCHAYA S
Intern at L&T (Department of Indirect Taxation)Intern at L&T (Department of Indirect Taxation)