Summary
Overview
Work history
Education
Certification
Skills
Languages
Interests
Timeline
Niyathi Reddy

Niyathi Reddy

Summary

Experienced marketing professional in the technology industry with proficiency in product marketing, Go-to-Market strategy, product positioning, messaging, content creation and management, SEO optimization, cross-functional collaboration, and sales enablement.

Overview

6
6
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work history

Product Marketing Associate

Freshworks
Remote
11.2022 - Current
  • Drove a remarkable 42% expansion of the developer and partner user base by leading and implementing targeted Go-To-Market (GTM) strategies for Freshworks Neo product launches.
  • Pioneered the launch of the Paid Apps Program initiative for Freshworks Neo, achieving outstanding results with an H1 ARR of $795K and an impressive 16.74% growth rate in Freshworks Marketplace app revenue.
  • Effectively orchestrated and carried out highly successful collaborations with cross-functional teams to meticulously plan and execute impactful developer and customer events for Freshworks Neo, consistently achieving an exceptional average NPS score of 75+ .
  • Crafted SEO-optimized content that significantly improved online traffic and engagement among target developers, partners, and existing Freshworks customers.
  • Enhanced marketing effectiveness through audience-specific optimizations and lead-generation efforts, boosting brand awareness.
  • Monitored KPIs to inform strategy adjustments based on data insights.

Marketing Consultant

Prathap Group of Theatres
06.2017 - 11.2022
  • Uncovered profit-generating activities that led to a remarkable 15% growth in ticket revenue.
  • Crafted comprehensive advertising strategies to successfully attain revenue and awareness objectives.
  • Formulated targeted recommendations for decision-makers on the most effective ways to boost advertising revenue by establishing strategic partnerships with digital service providers .

Marketing Lead

NASSCOM AI
02.2022 - 11.2022
  • Drove daily marketing operations through effective management of a content calendar , with a primary focus on promoting the AI startup incubator.
  • Achieved a 20% increase in monthly website traffic and a 15% boost in social media engagement by devising and executing dynamic marketing strategies, all in dedicated support of the AI startup incubator's mission.
  • Championed and delivered 30+ monthly graphic design projects , including presentations, newsletters, HTML emails, videos, and social media visuals. These projects were meticulously tailored to amplify the visibility of the AI startup incubator.
  • Pioneered collaborative AI initiatives , such as the Telangana AI Mobility Challenge, AI Academic Challenge, and Telangana Forest Grand Challenge, engaging with government agencies, startups, industry leaders, and enterprises to drive AI adoption in India .

Product Marketing Lead

Telebu Communications
Dubai
02.2020 - 01.2022
  • Initiated organic brand awareness campaigns on platforms like LinkedIn, Medium, and Quora to capture leads and drive sales for a conversational AI chatbot and UCaaS platform.
  • Directed and managed a 7-member team , overseeing KPIs and scaling strategies with region-specific content for the Middle East.
  • Identified target audience personas through market research and crafted tailored email campaigns with an average open rate of 40% and a click-through rate of 12.5%.
  • Achieved 12% MoM social media growth through innovative strategies, including micro-influencer marketing and video marketing.

Marketing Consultant

ESSDEE Art & Craft
Kidderminster
05.2019 - 12.2019
  • Analyzed survey data from 250+ customers using R and SPSS, yielding actionable insights that drove a 15% increase in ROI.
  • Directed the implementation of 10+ strategic initiatives within a comprehensive consulting project, resulting in substantial overall cost savings.
  • Proposed and executed campaign ideas that generated a remarkable 30% increase in social media engagement rates.

Education

MSc - Marketing and Strategy

Warwick Business School Coventry
09.2018 - 01.2020

Awarded: Graduated top 10% of the cohort with Merit (2:1)

Modules: Marketing Analytics, Issues in Marketing Theory and Practice, Advanced Marketing Management, Advanced Strategic Management, Service Marketing, Marketing of Luxury Products and Services, Research Methods for Marketing and Strategy


Bachelors of Business Administration - Finance

Christ University
06.2014 - 07.2017

Modules: Financial Accounting, Economics, Business Statistics, Security Analysis and Portfolio Management, Global Business Finance, Mergers and Acquisitions, Management Accounting, Banking and Insurance

Certification

London Stock Exchange Group Academy Investment Banking Operations, Google Data Analytics Certificate (Online - Ongoing), Google Project Management: Professional Certificate (Online), Excel Skills for Business Specialization (Online), SAP 01 - Overview

Skills

Microsoft Office (Excel, Word, PowerPoint), Google Analytics, WordPress, Buffer, SEMRush, Canva, Loom, Mailchimp, Hotjar, R, SPSS, Adobe Illustrator, Figma, Confluence

Languages

English
Fluent
Hindi
Native
Telugu
Native

Interests

Equity Investments, Graphic Designing, Photography, Hiking and Travelling

Timeline

Product Marketing Associate - Freshworks
11.2022 - Current
Marketing Lead - NASSCOM AI
02.2022 - 11.2022
Product Marketing Lead - Telebu Communications
02.2020 - 01.2022
Marketing Consultant - ESSDEE Art & Craft
05.2019 - 12.2019
Warwick Business School Coventry - MSc, Marketing and Strategy
09.2018 - 01.2020
Marketing Consultant - Prathap Group of Theatres
06.2017 - 11.2022
Christ University - Bachelors of Business Administration, Finance
06.2014 - 07.2017

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